Året Runt

Året Runt (Swedish: All Year Around) is a weekly women's and family magazine published in Malmö, Sweden. Founded in 1946 it is one of the longest-running magazines in the country.

Året Runt
Former editorsGunny Widell
CategoriesWomen's magazine
FrequencyWeekly
PublisherAller Förlag AB
Founded1946
CompanyAller Media
CountrySweden
Based inMalmö
LanguageSwedish
WebsiteÅret Runt
ISSN0400-2334
OCLC186424836

History and profile

Året Runt was started by Åhlén & Åkerlunds förlag (today Bonnier AB) in 1946.[1] During the initial period the magazine targeted rural readers.[1] Gunny Widell served as the editor-in-chief of the magazine.[2][3] Another family magazine, Vårt Hem, merged with Året Runt in 1951.[1] In 1960 Året Runt began to include a TV section.[1]

Bonnier sold Året Runt to its rival company Aller Media due to poor circulation levels in the mid-1980s.[1][4][5] The magazine is published by Allers Förlag AB on a weekly basis.[6] The headquarters of Året Runt moved from Stockholm[7] to Malmö in January 2016.[4] The magazine featured interviews with both famous personalities such as Ingmar Bergman[8] and other women figures.[6]

Circulation

Året Runt sold 60,000 copies in its first year, 1946.[1] From 1951 to 1994 it was the best-selling family magazine in Sweden.[1] The magazine reached its peak circulation in 1955 with 498,000 copies[1] and also enjoyed higher levels of circulation in the 1960s and 1970s.[9]

The circulation of the magazine was 181,300 copies in 2006.[10] Next year the magazine became the fifth best-selling magazine in Sweden with a circulation of 172,700 copies.[11] Its circulation was 153,200 copies in 2011.[12] In 2014 the magazine sold 135,200 copies.[13]

References
  1. Karl Erik Gustafsson; Per Rydén (2010). A History of the Press in Sweden. Gothenburg: Nordicom Sverige. ISBN 978-91-86523-08-4.
  2. "Tidningsmakaren Gunny Widell avliden". Svenska Dagbladet (in Swedish). 23 May 2014. Retrieved 14 January 2017.
  3. Björn af Kleen (10 June 2014). "Gunny Widell var en riktig dam". Journalisten (in Swedish). Retrieved 14 January 2017.
  4. "Aller media rekryterar till Året Runts nya redaktion i Malmö". My News Desk (in Swedish). 23 November 2016. Retrieved 14 January 2017.
  5. Karl Erik Gustafsson (2008). "End-game Strategies in the Swedish National Tabloid Industry". Nordicom Review. 29 (2): 329. doi:10.1515/nor-2017-0194. S2CID 142637640.
  6. "Episurf patient Christina Holmberg featured in Swedish weekly magazine Året Runt". Episurf Medical. 11 March 2016. Retrieved 14 January 2017.
  7. The Europa World Year: Kazakhstan - Zimbabwe. London; New York: Europa Publications. 2004. p. 4022. ISBN 978-1-85743-255-8.
  8. Birgitta Steene (2005). Ingmar Bergman: A Reference Guide. Amsterdam: Amsterdam University Press. p. 839. ISBN 978-90-5356-406-6.
  9. Jukka Törrönen (2014). "Women's Responsibilities, Freedoms, and Pleasures". Feminist Media Studies. 14 (4): 644. doi:10.1080/14680777.2013.777354. S2CID 142575009.
  10. "Consumer magazines: Top ten titles by circulation/issue 2006". Nordicom. Retrieved 14 January 2017.
  11. Eva Harrie, ed. (2009). The Nordic Media Market. Gothenburg: Nordicom.
  12. "Consumer magazines: Top ten titles by circulation 2011". Nordicom. Retrieved 14 January 2017.
  13. "Filters upplaga rasar". Resume (in Swedish). 20 February 2015. Retrieved 14 January 2017.
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