Service mark symbol

The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the service name, in superscript style.

Not to be confused with Trademark symbol, Registered trademark symbol, or Copyright symbol.

℠
Service mark symbol
In UnicodeU+2120 ℠ SERVICE MARK
Different from
Different fromU+2122 ™ TRADE MARK SIGN
U+00AE ® REGISTERED SIGN

Computer systems
Main article: Unicode input

The service mark symbol is mapped in Unicode as U+2120 ℠ SERVICE MARK, in the Letterlike symbols block.[1] The HTML entity is ℠.

Unlike the similar trademark symbol, there is no simple way to type the service mark symbol on Microsoft Windows or Apple MacOS systems. However the symbol may be selected from the Windows Character Map or the MacOS Character Palette. On Linux and similar systems with a Compose key, it can be inserted using Compose s m.

See also

References
  1. "The Unicode Standard 7.0, Letterlike Symbols" (PDF). Unicode, Inc.


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