.art (top-level domain)

.art is a generic top-level domain (gTLD) in the Domain Name System of the Internet.

.art
IntroducedMay 10, 2017
TLD typeGeneric top-level domain
StatusActive
RegistryUK Creative Ideas Limited
SponsorNone
Intended useCreative community
Actual useArtists, art-related businesses and organizations
Registered domains233,323 (25 January 2023)[1]
DocumentsICANN registry agreement
Dispute policiesUDRP, Dot-ART Policies
DNSSECYes
Registry websiteArt.art

History

The .art TLD was entered into a registry agreement on March 24, 2016, between ICANN and UK Creative Ideas Limited,[2] and it became available to the public on 10 May 2017.[3] The founder of UK Creative Ideas and of .art is London-based investor and art collector Ulvi Kasimov, who invested $25 million on the domain initiative.[4] There were nine other competing bids to operate the top-level domain.[4]

Domains were registered by tech companies, luxury brands, and cultural organizations; some early registrations were purchased by Apple, Instagram, Kickstarter, and Rolex, along with the Louvre, Tate, the Centre Pompidou, the Art Institute of Chicago, and the Guggenheim.[4][5] .art domain names can be assigned directly to artworks (rather than to institutions or individuals). This new service is called «Digital Twin». [6][7] By negotiating a unique agreement with ICANN .art has integrated into its domain registration forms the option of adding specific description fields. These fields contain information based on the Object ID – a universal art object identification standard developed by J. Paul Getty Trust and adopted by UNESCO, ICOM, and major law enforcement agencies. The standard contains necessary information about an artwork and its owner. [8]

In 2020, the .art registry received a United States patent for storing and identifying objects in WHOIS. The service is known as Digital Twin.[9]

In 2023, in an effort to support and advance the field of art therapy .ART launched the Art Therapy Initiative . As part of this initiative, a $1 million fellowship was pledged to George Washington University, aimed at supporting graduate students in the Art Therapy Program . The endowment seeks to attract and retain top-tier students passionate about providing quality art therapy services. Revenue from the sale of .ART domains will further finance the Initiative and its associated non-profit partners, emphasizing the company’s commitment to raising awareness and support for art therapy.

References
  1. nTLD stats. greenSec GmbH.
  2. "ICANN .art Registry Agreement".
  3. "How we got here – the history of .ART". 13 May 2019.
  4. Kazakina, Katya (May 3, 2017). "Can a New Domain Finally Bring the Art World Into the 21st Century?". Bloomberg. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  5. Kinsella, Eileen (November 25, 2016). "New .ART Domain Launches With Dozens of Early Adopter Museums and Institutions On Board". ArtNet News. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  6. ".ART founder Ulvi Kasimov reveals new generation digital letter of authenticity at Apsara Conference, organised by Alibaba Group". 30 September 2019.
  7. Zavelev, Elena (August 15, 2019). "The Innovative Companies Carving Out a Space for Art in the Sharing Economy". Observer. Archived from the original on February 3, 2020. Retrieved February 3, 2020.
  8. "Yugen". yugen.art. Retrieved 2020-03-18.
  9. ".Art domain registry gets patent for using Whois to store artwork information". Domain Name Wire. 13 October 2020. Retrieved 31 October 2020.
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