3dr Models

3dr Models is the largest model making company in the world, founded in 1989 by Lebanese national Dani Antoun Bterrani.[1] The company builds different kinds of Scale Models, Architectural, Industrial Marine and Mechanical under one roof of 18,000 sqm. workshop.[2]

3dr Models
Headquarters
Dubai, United Arab Emirates
Key people
Dani Antoun Bterrani(CEO)
ProductsScale Models
Number of employees
650
Websitewww.3drmodels.com

History

Dani Bterrani founded 3dr Models in 1989. The company opened its first model making workshop, 3d Model Making in Dubai, United Arab Emirates, with only five employees in 1990. In 2005, 3dr Models merged with China-based company RJ Models.[3] 3dr Models has since then grown considerably and is currently the largest Model Making Company in the world, accounting for fifth of all architectural models made annually.[4]

Nowadays, 3dr Models has a team of 650 model-making technicians.[5] Their headquarters is still based in Dubai. The logistics office is located in Hong Kong and the production workshop is in Shenzhen.

Projects

3dr Models has completed over 5,000 projects in the past years for more than 190 clients. The company has set foot on more than 30 countries and over 70 cities in almost every region of the world including Asia, Europe, South America and Africa. Some of the big projects 3dr Models designed are models for Hong Kong & Beijing Airport, the Burj Al Arab hotel in Dubai, One World Trade Center Tower in New York City, and Egypt's plans for a new capital city.[6][7][8]

The biggest project so far was the three 1:100 scale models for Doha Corniche Park at 60m by 40m. The company also worked on a 1:10 000 scale model of Doha City which measured 23m by 23m and a KSA Makkah project which was 28m by 16m.[9]

3dr Models ships two to three models each day. Models can cost $400 for a single building to more than $5 million, based on the scale and details involved.[10][11]

Challenges

From 2009 until 2013 3dr Models, along with other model makers, struggled as the property market in Dubai crashed.[12][13][14] The company went from having about 30 per cent of its business coming from Dubai in 2008, to about 5 per cent. During 2013 the company had a huge uptake in business again, the first sign that the market was recovering.[15][16]

See also

References
  1. 3dr Models. BBC World. Retrieved 14 September 2010.
  2. "About Us". 3dr Models. 3dr Models. Retrieved 4 February 2020.
  3. "Dani Bterrani, founder 3dr Models on adapting to technology". Commercial Interior Design. Commercial Interior Design. Retrieved 20 May 2014.
  4. "Meet the world's biggest miniature model maker". Arabian Business. CEO Middle East. Retrieved 29 December 2018.
  5. "A model business: The tiny world of big buildings". CNN. CNN. Retrieved 2 November 2015.
  6. "Dani Bterani's 3dr Models: Thinking Small To Build Big". Proptiger. Proptiger. Retrieved 4 December 2015.
  7. "60 second interview: 3dr Models". Commercial Interior Design. designMENA.com. Retrieved 15 July 2012.
  8. "3drModels create Egypt's new capital in miniature". Middle East Architect. Middle East Architect. Retrieved 16 March 2015.
  9. "A model business: The tiny world of big buildings". AMEinfo. AMEinfo. Retrieved 21 February 2016.
  10. "RJ Models's Flashy Replicas of Luxury Homes". Wall Street Journal. Wall Street Journal. Retrieved 28 May 2015.
  11. "Big money in small models". Emirates 24/7. Emirates 24/7. Retrieved 7 June 2008.
  12. "Dubai suffers biggest house price slump". The Guardian. The Guardian. Retrieved 26 May 2009.
  13. "Dubai house prices to fall another 20 pct in 2009". Gulf News. Gulf News. Retrieved 15 June 2009.
  14. "UAE's housing market crash". Global Property Guide. Global Property Guide. Retrieved 25 February 2009.
  15. "Business picks up for UAE property model makers". The National. The National. Retrieved 24 May 2013.
  16. CNN Marketplace Middle East: 3dr Models. CNN. Retrieved 28 October 2014.
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