AITO (marque)

AITO (simplified Chinese: 问界; traditional Chinese: 問界; pinyin: Wèn jiè; lit. 'Ask the world') is a Chinese electric vehicle marque of Chinese multinational technology corporation Huawei. Originally the AITO brand was introduced as a sub-brand of Seres Group in 2021 but later fully acquired by Huawei in June 2023.[1]

AITO
Product typeAutomotive marque
OwnerHuawei, Seres
CountryChina
IntroducedDecember 2021 (2021-12)
Related brandsSeres, Chery, BAIC Group, JAC Motors
MarketsChina
Websiteaito.auto

Huawei defines AITO brand as a collaboration brand with traditional auto manufacturers, other partners includes Chery, BAIC Motor, Changan Automobile and GAC Group. [2][3]

The name AITO stands for "Adding Intelligence to Auto" .[4]

History

In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The hardware of the car was based on Seres SF5 SUV.[5]

In March 2023, AITO was shortly rebranded as Huawei AITO before Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, personally issued that all promotional materials related to Huawei will be removed on April 1 from AITO stores.

In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group. [6]

Operation

According to Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, that AITO brand is an eco-system brand and a new business model. Huawei will not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels. [7][8]

Each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under the Huawei's comprehensive solution.[8]

Technology

HarmonyOS Cockpit

The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[9][10]

Autonomous Driving System

AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.

The ADS is trained on real-world driving data and can achieved Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.

According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~5200 USD) per vehicle when sold to partner manufacturer. [11]

Products

Current models
  • AITO M5 (2022-present), mid-size SUV
  • AITO M7 (2022-present), full-size SUV
  • AITO M9 (to commence), full-size SUV
  • AITO M5
    AITO M5
  • AITO M5 EV
    AITO M5 EV
  • AITO M7
    AITO M7

Sales
Sales of AITO brand
Year AITO
2022 76,180[12]

References
  1. "重磅！"问界"商标已转让给华为-开源基础软件社区-51CTO.COM". ost.51cto.com. Retrieved 2023-06-26.
  2. www.ETBrandEquity.com. "China's Huawei partners with more automakers to produce Aito EVs - ET BrandEquity". ETBrandEquity.com. Retrieved 2023-06-26.
  3. NNR (2023-04-01). "Huawei partners Chery, BAIC,Anhui Jianghuai to produce Aito electric vehicles". NewsnReleases. Retrieved 2023-06-26.
  4. "AITO M5 review". ArenaEV.com. Retrieved 2023-06-26.
  5. "DPG Media Privacy Gate". myprivacy.dpgmedia.nl. Retrieved 2023-06-26.
  6. "Huawei acquires". Gasgoo. Retrieved 2023-06-26.
  7. Pandaily (2023-03-09). "Huawei Emphasizes Dominance of EV Brand AITO". Pandaily. Retrieved 2023-06-26.
  8. "华为余承东：奇瑞、北汽、江淮新车将至，统一使用"问界"生态品牌 - IT之家". www.ithome.com. Retrieved 2023-06-26.
  9. Li, Deng (2021-10-22). "First HarmonyOS smart car cockpit will launch by the end of this year, check user interface". Huawei Central. Retrieved 2023-06-26.
  10. Amit (2022-03-19). "HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked". HU. Retrieved 2023-06-26.
  11. "Huawei ADS 2.0: A Promising New ADAS in Marke". Counterpoint Research (in Simplified Chinese). 2023-05-18. Retrieved 2023-07-19.
  12. "AITO问界系列12月交付再超1万辆，全年交付76180辆 - 手机中国 -". smartcar.cnmo.com. Retrieved 2023-06-27.
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