Aadnevik

AADNEVIK (stylized in caps) is a British luxury fashion brand.[1] The brand provides haute couture, ready-to-wear clothes, bridal clothing, loungewear and fashion accessories.[2] It was founded in 2013 by Hila and Kristian Aadnevik,[3] and is based in Knightsbridge, London.[4][5][6]

AADNEVIK
TypePrivately held company
IndustryFashion
Founded2013
FounderHila Aadnevik, Kristian Aadnevik
Headquarters
Knightsbridge, London
ProductsReady-to-wear and Couture
Websitewww.aadnevik.com

History

London-based Norwegian fashion designer Kristian Aadnevik had established a self-titled label in 2004, which is a different brand from AADNEVIK.[7][8] Kristian stopped operating the "Kristian Aadnevik" brand in 2013 and opened the new brand "Aadnevik" when he met his wife Hila.[2][3] The couple met in London in 2012, where Kristian was studying womenswear at the Royal College of Art.[2][9] Hila is a self-taught designer.[10]

Their first collection was titled "Moth" and was inspired by the appearance of the moth and its cocoon.[11]

The label has been featured at London Fashion Week several times.[12][13][14][15] At London Fashion Week 2019, Aadnevik unveiled a collection inspired by Leo Tolstoy’s novel Anna Karenina.[16]

In October 2020, the National Museum in Oslo, Norway purchased one of the brand’s designs for its fashion collection,[17] which went on display in Spring 2021. In 2020, the brand announced its luxury loungewear line.[9][18]

AADNEVIK has designed and provided clothing for celebrities such as Beyonce, Madonna, Kendall Jenner, Halle Berry,[1][6][12] and international celebrities such as Ananya Panday,[19] Malaika Arora, Anushka Sharma, and Priyanka Chopra.[20] One of AADNEVIK's designs was worn by Selena Gomez in her music video for the song "Come and Get It", and another in the "Rare" video.[21]

In September 2022, AADNEVIK presented at the London Fashion Week.[22][23] The brand’s 2022 Autumn/Winter collection was titled “Wolf Moon” and was inspired by Norse mythology.[24]

AADNEVIK was also featured in the 72nd issue of London Runway magazine, which was published in 2022.[25]

Models such as Marianne Fonseca,[25][26] Amelia Gray Hamlin,[27] and Maya Henry[25] have walked the catwalk for AADNEVIK.

References
  1. "What's it like to dress Kendall Jenner?". BBC News. 17 February 2019. Retrieved 12 February 2022.
  2. "Hila and Kristian Aadnevik are the red carpet couturiers celebrities love". www.voguescandinavia.com. 21 September 2021. Retrieved 12 February 2022.
  3. "What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out". Hindustan Times. 23 October 2019. Retrieved 12 February 2022.
  4. Armitage, Helen (20 July 2015). "Norwegian Fashion Designers You Should Know". Culture Trip. Retrieved 12 February 2022.
  5. "Here's what Kylie Minogue and Shakira have in common". www.telegraphindia.com. 16 March 2019. Retrieved 12 February 2022.
  6. "Hila and Kristan Aadnevik". QP Magazine. April 2019. pp. 80–83. Retrieved 12 February 2022.
  7. "Nicole Kidman, if you're reading this; here's your man!". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  8. "Aadnevik presents new collection at LFW". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  9. "Inside the Rue Saint Honoré Store That Encourages Parisians To Wear More Color". W Magazine. 3 March 2017. Retrieved 12 February 2022.
  10. "AADNEVIK Spring/Summer 2022 during London Fashion Week". Fabuk Magazine. 21 September 2021. Retrieved 12 February 2022.
  11. "Discover Kristian Aadnevik: One of This Season's Most Promising Designers". theFashionSpot. 1 October 2012. Retrieved 12 February 2022.
  12. "Harrogate hairdresser shines at London Fashion Week's most sought-after show". www.harrogateadvertiser.co.uk. 16 March 2020. Retrieved 12 February 2022.
  13. Hagen, Maren Kvamme (2 March 2019). "Bak moten på London Fashion Week med Aadnevik". NRK (in Norwegian Nynorsk). Retrieved 12 February 2022.
  14. "Everything you need to know about London Fashion Week SS22". British GQ. 15 September 2021. Retrieved 12 February 2022.
  15. "Aadnevik autumn/winter 2020 collection catwalk show | LFW". The Upcoming. 16 February 2020. Retrieved 12 February 2022.
  16. London-Olios (18 July 2019). "AADNEVIK: Anna Karenina – LFW AW19". London-Olios. Retrieved 12 February 2022.
  17. "Nasjonalmuseet kjøper inn norsk stjernedesigner". Melk & Honning (in Norwegian Bokmål). 31 October 2020. Retrieved 12 February 2022.
  18. "Staying in is the New Going Out". Good Salon Guide. 1 February 2021. Retrieved 12 February 2022.
  19. "Ananya Panday Grabs The Limelight In A Black Crop Top And A Structured Skirt Worth Rs. 29K". BollywoodShaadis. 10 February 2022. Retrieved 12 February 2022.
  20. "Malaika Arora or Sonakshi Sinha: Who wore this Hila and Kristian Aadnevik gown better?". The Indian Express. 27 October 2019. Retrieved 12 February 2022.
  21. "Aadnevik at London Fashion Week". norway.org.uk. 15 September 2013. Archived from the original on 26 February 2021. Retrieved 12 February 2022.
  22. Phelan, Bobby (7 September 2022). "London Fashion Week September 2022 Schedule". PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear. Retrieved 30 September 2022.
  23. "Who are the designers to watch at London Fashion Week 2022?". www.nationalworld.com. 15 September 2022. Retrieved 30 September 2022.
  24. "Wolf Moon – AADNEVIK's AW22 Collection, where mythology meets haute couture". WHYTT Magazine. Retrieved 2 January 2023.
  25. Breen, Nadia (21 October 2021). "NI woman thanks celeb makeup artist for 'taking a chance on her'". BelfastLive. Retrieved 2 January 2023.
  26. Lobad, Noor (8 September 2022). "Model Marianne Fonseca and Beauty Vet Nathalia Maia Launch Body Care Brand Gente". WWD. Retrieved 2 January 2023.
  27. "Amelia Gray Hamlin Debuts Dramatic Bleached Brows During London Fashion Week". www.yahoo.com. 21 September 2021. Retrieved 2 January 2023.
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