Aai Kuthe Kay Karte

Aai Kuthe Kay Karte! (transl. What Does a Mother Ever Do?) is an Indian Marathi language drama series airing on Star Pravah.[3] It is based on the Bengali series Sreemoyee.[4] The show premiered from 23 December 2019 and stars Madhurani Gokhale-Prabhulkar in the title role of Arundhati.[5] The show is produced by Rajan Shahi's Director's Kut Productions.[6]

Aai Kuthe Kay Karte
GenreDrama
Written byMugdha Godbole
Directed byRavindra Karmakar
StarringSee below
Opening themeAarya Ambekar
ComposerAvadhoot Gupte[1]
Country of originIndia
Original languageMarathi
No. of episodes1136
Production
ProducerRajan Shahi
Camera setupMulti-camera
Running time22 minutes
Production companyDirector's Kut Productions
Release
Original networkStar Pravah
Original release23 December 2019 (2019-12-23) –
present
Related
Sreemoyee[2]

Plot

A middle-aged housewife, Arundhati, has dedicated her life to her husband and children. Her husband Anirudh has an affair with his colleague, Sanjana. Arundhati's elder son, Abhishek marries Ankita while Arundhati's younger son, Yash falls in love with Sanjana's niece, Gauri.

Arundhati's friend, Devika tells her that her family is taking her for granted. The family plans a remarriage of Arundhati and Anirudh, to mark their 25th anniversary. Sanjana tries to marry Anirudh on his wedding day with Arundhati, but in vain. In anger, she comes to tell Arundhati the truth about her and Anirudh's affair on their wedding day. However, Anirudh stops her and expresses his love towards her in his bedroom and Arundhati sees. Arundhati breaks down and decides to retaliate against Anirudh for his betrayal.

Arundhati changes herself and learns all the things that she remained to learn. Soon, Anirudh and Sanjana's relationship is exposed to the Deshmukh family, while Anirudh proposes to Sanjana on her birthday. The Deshmukhs blame on Anirudh, who later moves to Sanjana's house. Later, Arundhati's daughter, Isha becomes depressed, which makes Anirudh to return his family.

Anirudh and Arundhati finally get divorced. Sanjana divorces Shekhar and marries Anirudh. Sanjana continuously taunts Arundhati, trying to humiliate her and fails in her attempts to turn the family against her. Arundhati's college friend, Ashutosh, enters and gives Arundhati moral support. Abhishek divorces Ankita and decides to marry his fiancée, Anagha. But before their marriage Anagha's obsessive lover, Girish, arrives and disrupts their lives even attempting Yash, Abhishek and Arundhati's murders but is caught in the act by Ashutosh. The couple gets married. Later Arundhati leaves the Samridhhi Mansion due to repetitive character assassination by Kanchan, Aniruddh, Abhishek and Sanjana while Yash also decides to leave with her. They move to a rented house while Sanjana tricks everyone into signing property papers on her name.

This action of Sanjana causes a lot of rift in her and Anirudh's relationship. Anirudh wants to divorce Sanjana, but he is unable to do so. Anirudh's true face comes out to Sanjana, while the Deshmukh family stands firmly behind Sanjana and Sanjana realizes her mistakes, she supports Arundhati.

Later Anagha gets pregnant and gives birth to a girl whom the family name Janaki ("Chakuli").The family learns about Abhishek's extra marital affair but forgive him later when he reforms himself. Isha and Anish (Ashutosh's nephew) fall in love. Arundhati and Ashutosh realise their love for each other and decide to get married. Anirudh tries everything to break Arundhati's marriage, but all of his efforts go in vain and finally Arundhati and Ashutosh get married happily.

Cast

Main
  • Madhurani Gokhale-Prabhulkar as Arundhati Joglekar Kelkar – Vidya's daughter; Sudhir's sister; Aniruddh's ex-wife; Ashutosh's wife; Abhishek, Yash and Isha's mother; Janaki's grandmother (2019–present)
  • Omkar Govardhan as Ashutosh Kelkar – Sulekha's son; Arundhati's husband; Anish's uncle (2021–present)
  • Milind Gawali as Aniruddh Deshmukh – Vinayak and Kanchan's elder son; Vishaka and Avinash's brother; Arundhati's ex-husband; Sanjana's husband; Abhishek, Yash and Isha's father; Janaki's grandfather (2019–present)
  • Deepali Pansare / Rupali Bhosale as Sanjana Deshmukh – Rajni's sister; Shekhar's ex-wife; Aniruddh's wife; Nikhil's mother; Gauri's aunt[7] (2019-present)

Recurring
  • Abhishek Deshmukh as Yash Deshmukh – Arundhati and Aniruddh's younger son; Abhishek and Isha's brother; Gauri's former love interest (2019–present)
  • Gauri Kulkarni as Gauri Karkhanis – Rajni's daughter; Sanjana's niece; Yash's former love interest (2020–2023)
  • Ashwini Mahangade as Anagha Deshmukh – Asha and Pradeep's daughter; Abhishek's wife; Janaki's mother (2020–present)
  • Niranjan Kulkarni as Dr. Abhishek "Abhi" Deshmukh – Arundhati and Aniruddh's elder son; Yash and Isha's brother; Ankita's ex-husband; Anagha's husband; Janaki's father (2019–present)
  • Apurva Gore as Isha Deshmukh Kelkar – Arundhati and Aniruddh's daughter; Abhishek and Yash's sister; Anish's wife (2019–present)
  • Sumant Thakre as Anish Kelkar – Ashutosh's nephew; Isha's husband (2022–present)
  • Kishore Mahabole as Vinayak Deshmukh – Kanchan's husband; Aniruddh, Vishaka and Avinash's father; Abhishek, Yash and Isha's grandfather; Janaki's great-grandfather (2019–present)
  • Archana Patkar as Kanchan Deshmukh – Tatya and Sulu's sister; Vinayak's wife; Aniruddh, Vishaka and Avinash's mother; Abhishek, Yash and Isha's grandmother; Janaki's great-grandmother (2019–present)
  • Twisha Ayare as Janaki "Chakuli" Deshmukh – Anagha and Abhishek's daughter (2022–present)
  • Poonam Chandokar as Vishakha Deshmukh – Vinayak and Kanchan's daughter; Aniruddh and Avinash's sister; Kedar's wife (2020–present)
  • Ashish Kulkarni as Kedar – Vishaka's husband (2020–present)
  • Shantanu Moghe as Avinash Deshmukh – Vinayak and Kanchan's younger son; Vishakha and Aniruddh's brother; Nilima's husband (2021–2022)
  • Sheetal Kshirsagar as Nilima Deshmukh – Avinash's wife (2020–2021)

Others
  • Ila Bhate as Sulekha Kelkar – Ashutosh's mother (2021–present)
  • Khushboo Tawade-Salvi as Veena Kelkar – Aashutosh's sister (2023–present)
  • Kaumudi Walokar as Aarohi (2023–present)
  • Rasikraj as Nitin Shah – Arundhati and Ashutosh's business partner (2021–present)
  • Seema Ghogale as Vimal – Deshmukh's domestic help (2019–present)
  • Radha Kulkarni as Dr. Ankita Kulkarni – Revati and Pramod's daughter; Abhishek's ex-wife (2019–2022)
  • Advait Kadne as Sahil Salvi – Isha's ex-fiancé (2020–2022)
  • Medha Jambotkar as Vidya Joglekar – Arundhati and Sudhir's mother; Abhishek, Yash and Isha's grandmother; Janaki's great-grandmother (2019–present)
  • Kedar Shirsekar as Sudhir Joglekar – Vidya's son; Arundhati's brother (2020–present)
  • Mayur Khandage as Shekhar Dixit – Sanjana's former husband; Nikhil's father; Gauri's uncle (2020–2022)
  • Parth as Nikhil Dixit – Sanjana and Shekhar's son; Gauri's cousin (2020–2021; 2023)
  • Sushma Murudekar as Rajni Karkhanis – Sanjana's sister; Gauri's mother (2020–2021)
  • Pooja Pawar-Salunkhe / Reshma Polekar as Dr. Revati Kulkarni – Pramod's wife; Ankita's mother (2019–2020)
  • Sanjay Shemkalyani as Dr. Pramod Kulkarni – Revati's husband; Ankita's father (2019–2020)
  • Radhika Deshpande as Devika – Arundhati's best friend (2020–present)
  • Ragini Samant as Sulu – Kanchan and Tatya's sister (2019–2020)
  • Jayant Savarkar as Tatya – Kanchan and Sulu's brother (2020)
  • Mugdha Godbole Ranade as Dr. Vasudha Sardesai – Arundhati's gynecologist; Abhi's senior doctor (2020–2021)
  • Swarangi Marathe as Anushka – Ashutosh's friend (2022–present)

Cameo appearance
  • Nilesh Moharir as himself. He recorded Arundhati's first commercial song produced by Ashutosh (2022)

Production

Development

Rajan Shahi, who produces the series, decided to remake it in Hindi as Anupamaa for StarPlus stating, "This interesting concept around a mother's journey has been so inspirational that Star wants to bring it in Hindi too."[8][9]

The production and broadcasting of the series was halted in late March 2020 due to the COVID-19 pandemic in India. After more than 3 months, the filming resumed in late June 2020 and the broadcast resumed on 13 July 2020.[10][11] On 13 April 2021, Chief Minister of Maharashtra, Uddhav Thackeray announced a sudden curfew due to increased Covid cases, while the production halted from 14 April 2021 in Mumbai.[12] Hence, the production location was soon shifted temporarily to Silvassa.[13]

Casting

Madhurani Gokhale-Prabhulkar is cast as the lead role. Milind Gawali, Gauri Kulkarni, Deepali Pansare, Rupali Bhosale, Mayur Khandage, Kishore Mahabole, Archana Patkar, Poonam Chandokar, Apurva Gore, Seema Ghogale, Abhishek Deshmukh, Niranjan Kulkarni, Ashish Kulkarni and Radha Kulkarni were also cast.[14] It was post COVID-19 pandemic lockdown when production resumed in June 2020. Deepali Pansare quit the series because of the pandemic and was replaced by Rupali Bhosale. In November 2021, Omkar Govardhan entered the show as the new main lead Ashutosh Kelkar.[15]

Reception

The show became one of the most watched Indian Marathi television programs.[16][17]

Mahaepisode (1 hour)
  1. 16 August 2020
  2. 8 November 2020
  3. 13 December 2020
  4. 24 January 2021
  5. 28 February 2021
  6. 28 March 2021
  7. 11 July 2021
  8. 19 September 2021
  9. 31 October 2021
  10. 12 December 2021
  11. 20 March 2022
  12. 26 June 2022
  13. 14 August 2022
  14. 25 September 2022
  15. 20 November 2022
  16. 18 December 2022
  17. 22 January 2023
  18. 26 February 2023
  19. 30 April 2023
  20. 28 May 2023
  21. 25 June 2023
  22. 10 September 2023

Ratings
Week Year BARC viewership Ref.
TRP Rank
Week 45 2020 3.3 5 [18]
Week 19 2021 3.8 5 [19]

Soundtrack
Aai Kuthe Kay Karte!
Original Sound Track
Soundtrack album by
Avdhoot Gupte
Released23 December 2019
Genre
LanguageMarathi
LabelDisney Star
ProducerRajan Shahi
Aai Kuthe Kay Karte!: Tracklisting
No.TitleArtistLength
1."Aai Kuthe Kay Karte! (Version 1)"Aarya Ambekar2:52
2."Aai Kuthe Kay Karte! (Version 2)"Vaishali Samant2:51
3."Sukhache Chandane"Vidya Karalagikar Nilesh Moharir4:50
4."Sobatis Halke"Vidya Karalagikar Mandar Apte3:49
5."Manmohini"Swarangi Marathe3:46
Total length:17:08

The lyrics of both versions of the title song are penned by Guru Thakur Music. Shripad Joshi penned the lyrics of the song Sobatis Halke.

Adaptations
Language Title Original release Network(s) Last aired Notes
Bengali Sreemoyee
শ্রীময়ী		 10 June 2019 Star Jalsha 19 December 2021 Original
Marathi Aai Kuthe Kay Karte!
आई कुठे काय करते!		 23 December 2019 Star Pravah Ongoing Remake
Malayalam Kudumbavilakku
കുടുംബവിളക്ക്		 27 January 2020 Asianet
Telugu Intinti Gruhalakshmi
ఇంటింటి గృహలక్ష్మి		 3 February 2020 Star Maa
Hindi Anupamaa
अनुपमा		 13 July 2020 StarPlus
Tamil Baakiyalakshmi
பாக்யலட்சுமி		 27 July 2020 Star Vijay

References
  1. "Sa Re Ga Ma Pa Lil Champs winner Aarya Ambekar sings for mentor Avadhoot Gupte; shares his excitement with fans". The Times of India.
  2. "Bengali daily soap 'Trinayni' gets dubbed in Bhojpuri; actor Gourab Roy Chowdhury calls it a 'collective success'". The Times of India. Archived from the original on 6 March 2022.
  3. "'Doctor Don' to 'Maharashtracha Superstar': Promising Marathi TV shows in 2020". The Times of India.
  4. "नवी मालिका, 'आई कुठे काय करते'". Zee 24 Taas (in Marathi). Archived from the original on 21 September 2021.
  5. "आईच्या भावविश्वाचा शोध घेणारी मालिका 'आई कुठे काय करते'". Loksatta (in Marathi). Archived from the original on 25 February 2020.
  6. "Rajan Shahi's Marathi venture 'Aai Kuthe Kay Karte!' is all about discovering mother's unconditional love". The Times of India. Archived from the original on 18 February 2022.
  7. "Deepali Pansare misses playing 'Sanjana' in 'Aai Kuthe Kay Karte!'". The Times of India.
  8. "Aai Kuthe Kay Karte!: Show would be remade in Hindi". ABP News. Archived from the original on 8 February 2020.
  9. "Yeh Rishta Kya Kehlata Hai maker Rajan Shahi to remake his Marathi show Aai Kuthe Kay Karte! for Star Plus". Archived from the original on 25 February 2020.
  10. "Shoots of Aai Kuthe Kay Karte!, Molkarin Bai and Dr. Babasaheb Ambedkar resume; here's what the actors have to say". The Times of India. Archived from the original on 15 December 2020.
  11. "Aai Kuthe Kay Karte!, Rang Majha Vegla, Dr.Babasaheb Ambedkar to air fresh episodes from July 13". The Times of India. Archived from the original on 15 August 2020.
  12. "TV shoots stalled in Mumbai for next 15 days, shows to be shot in Goa, Hyderabad". India Today. Archived from the original on 14 April 2021.
  13. "मनोरंजन थांबणार नाही; महाराष्ट्राबाहेर 'या' ठिकाणी केले जाणार मराठी मालिकांचे शूटिंग". Loksatta (in Marathi). Archived from the original on 22 April 2021.
  14. "Deepali Pansare returns to acting after three years". The Times of India. Archived from the original on 24 December 2019.
  15. "Savitrijoti fame Omkar Govardhan to feature in Aai Kuthe Kay Karte". The Times of India.
  16. "'Anupamaa', 'Aai Kuthe Kay Karte!' record highest ever TRPs". Archived from the original on 7 December 2020.
  17. "Aai Kuthe Kay Karte! No.1 in TRP". Dainik Prabhat. Archived from the original on 2 February 2021.
  18. "WEEK 45 - DATA: Saturday, 7th November 2020 To Friday, 13th November 2020". BARC India. Archived from the original on 23 November 2020.
  19. "WEEK 19 - DATA: Saturday, 8th May 2021 To Friday, 14th May 2021". BARC India. Archived from the original on 25 March 2021.
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