Abby Jimenez

Abby Jimenez was an advertising executive in the Philippines.

She was a chairman of Publicis JimenezBasic (sometimes Jimenez Basic),[3] an advertising agency in the Philippines.[4] She and her husband Mon Jimenez were featured on the cover of Adobo Magazine in February 2009.[5] Her firm Publicis JimenezBasic with 120 employees[6] managed advertising accounts for Philippine brands such as Decolgen,[7] Jollibee,[8] Skyflakes, and Lucky Me,[9] and for clients such as Unilab,[10] Greenwich Pizza,[11] and Manila Bulletin.[12] In 2011 her husband Ramon Jimenez, Jr. was chosen to be the tourism secretary for the Philippines.[13][14]

Her firm handled public advocacy campaigns including one to encourage Philippine families to eat meals together.[15] Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants.[16] She was a judge for advertising awards including the Tambuli Awards sponsored by the University of Asia and the Pacific.[17] She spoke at industry conferences.[18] In 2007, her agency was named Agency of the Year.[2][6]

She was the mother of Philippine fashion designer Sassa Jimenez.[19] She died in 2016 of lower motor neuron disease.