ActBlue
ActBlue Charities Inc.[1] is an American nonprofit technology organization established in June 2004 that enables left-leaning nonprofits, Democratic candidates, and progressive groups to raise money from individual donors on the Internet by providing them with online fundraising software. Its stated mission is to "empower small-dollar donors".[2]
Formation | 2004 |
---|---|
Type | Nonprofit political action committee |
Location | |
Executive Director | Regina Wallace-Jones |
Affiliations | Democratic Party |
Website | secure |
Activities
ActBlue does not endorse individual candidates.[3] The organization is open to Democratic campaigns, candidates, committees, and progressive 501(c)4 organizations. Groups that use ActBlue pay a 3.95% credit card processing fee. As a nonprofit, ActBlue runs its own, separate fundraising program and accepts tips on contributions to pay for its expenses.[4][2][5]
ActBlue was founded in 2004 by Benjamin Rahn and Matt DeBergalis.[6] Rahn and DeBergalis were joined in 2005 by Jonathan Zucker and Erin Hill. Zucker took over as Executive Director in 2007;[7] he was replaced by Hill in 2009. In 2023, Regina Wallace-Jones replaced Hill as Executive Director.[8]
In February 2016, ActBlue launched AB Charities, an arm of the organization that makes ActBlue's fundraising tools available to nonprofits.[9] Both the 2016 and 2020 Democratic presidential nominees, Hillary Clinton and Joe Biden, used ActBlue during their primary and general election campaigns.[10][11] Bernie Sanders' 2016 and 2020 primary campaigns also used ActBlue for fundraising.[12]
Federal Election Commission reporting
ActBlue reports to the Federal Election Commission all contributors to Federal campaigns, regardless of the amount.[13] When a candidate for a Federal election raises money through ActBlue, ActBlue serves as a conduit for election law purposes.[14][15] All conduit contributions are itemized and reported. By contrast, there is a $200 threshold for reporting individuals who contribute directly to a candidate committee. Many small donors, whose names would ordinarily be shielded, are thus exposed to the public.[16]
Fundraising
ActBlue raised $19 million in its first three years, from 2004 to 2007.[17] In the 2005-2006 campaign, the site raised $17 million for 1500 Democratic candidates, with $15.5 million going to congressional campaigns. By August 2007, the site had raised $25.5 million.[18]
In the 2018 midterms elections, ActBlue raised $1.6 billion for Democratic candidates.[19] Conor Lamb, Beto O'Rourke, and Kyrsten Sinema have worked with ActBlue.[20]
In 2019, ActBlue raised roughly $1 billion for a wide variety of campaigns.[21] The Daily Beast notes that between January and mid-July 2019, ActBlue brought in $420 million, and that "According to the organization, that total came from 3.3 million unique donors and was dispersed to almost 9,000 Democratic campaigns and organizations, with $246 million coming in the second quarter alone."[22]
In 2020, several fundraising records were broken. In the week following the murder of George Floyd, on May 31, over $19 million was raised, the highest single-day total so far that year. On June 1, that yearly record was again broken with $20 million in donations. Over half of donations in the week following the killing went to charitable (non-political) causes, including one ActBlue page devoted to a bail fund which raised over $1.5 million from over 20,000 donors.[23] In the day following the death of Supreme Court Justice Ruth Bader Ginsburg, over $30 million was donated through ActBlue, again breaking the single-day fundraising record.[24]
In 2022, ActBlue brought in $20.6 million on the day the Supreme Court issued its opinion in Dobbs v. Jackson Women's Health Organization.[25]
Restructuring
In 2023, ActBlue announced that it was laying off roughly 17 percent of its staff as part of what the group said was a "restructuring" that would help ensure "long-term financial sustainability." ActBlue said the staff reductions would primarily impact the non-technical sector, allowing the organization to hire "technical and specialized roles."[26]
Opposing organizations
In 2019, the Republican Party created WinRed to similarly support Republican organizations and causes with small-donor fundraising.[27]
References
- ActBlue Charities Inc. (15 November 2021). "Return of Organization Exempt From Income Tax" (PDF).
- Pindell, James (10 May 2017). "How a Somerville nonprofit revolutionized American politics". The Boston Globe. Archived from the original on 12 April 2018. Retrieved 11 April 2018.
- Willis, Derek (9 October 2014). "How ActBlue Became a Powerful Force in Fund-Raising". The New York Times. Archived from the original on 4 March 2020. Retrieved 23 March 2020.
- Kroll, Andy. "The $2 Billion Powerhouse Behind Jon Ossoff". Mother Jones. No. July/August 2017. Archived from the original on 2018-04-11. Retrieved 2018-04-11.
- "Pricing". ActBlue.com. ActBlue. Archived from the original on 2017-07-12. Retrieved 2017-07-24.
- Wayne, Leslie (29 November 2007). "A Fund-Raising Rainmaker Arises Online". The New York Times. Archived from the original on 11 June 2020. Retrieved 23 March 2020.
- McCarthy, Aoife (2007-12-03). "Suite Talk: Taking care of business". POLITICO. Retrieved 2023-05-31.
- Chery, Samantha (2023-01-19). "Political fundraising platform ActBlue names its first Black female CEO". Washington Post. ISSN 0190-8286. Retrieved 2023-05-31.
- Hill, Erin (17 February 2016). "ActBlue Charities is HERE". ActBlue. Archived from the original on 22 July 2017. Retrieved 24 July 2017.
- "I just gave to Sheldon Whitehouse!". ActBlue. Archived from the original on 2019-05-08. Retrieved 2020-10-09.
- "Chip in to elect Joe Biden". ActBlue. Archived from the original on 2020-03-13. Retrieved 2020-03-11.
- "Case study: Bernie 2016". Revolution Messaging. Archived from the original on 2018-04-12. Retrieved 2018-04-11.
- "What happens to my money when I donate?". Archived from the original on 2020-07-14. Retrieved 2020-07-14.
As required by federal law, ActBlue reports and itemizes (that means list the donor name & information) for every single federal donation that comes through our platform, including donations under $200.
- "Earmarked contributions". FEC.gov. Archived from the original on 2020-07-14. Retrieved 2020-07-14.
- "Why is ActBlue considered a PAC? | ActBlue Support". Archived from the original on 2020-07-24. Retrieved 2020-07-14.
- Primo, David M. (18 August 2019). "Personal Data About Small-Donor Democrats Is All Over the Internet". The New York Times. ISSN 0362-4331. Archived from the original on 2020-07-16. Retrieved 2020-07-14.
- Mosk, Matthew (11 March 2007). "Donations Pooled Online Are Getting Candidates' Attention". The Washington Post. Archived from the original on 13 July 2018. Retrieved 20 September 2017.
- Helman, Scott (7 August 2007). "Internet-based PAC driving Democratic push". The Boston Globe. Archived from the original on 21 September 2020. Retrieved 23 July 2020.
- Isenstadt, Alex (23 June 2019). "GOP to launch new fundraising site as Dems crush the online money game". POLITICO. Archived from the original on 16 March 2020. Retrieved 23 March 2020.
- Lavine, Carrie; Zubak-Skess, Chris (October 25, 2018). "How ActBlue Is Trying To Turn Small Donations Into A Blue Wave". Fivethirtyeight. Graphics by Rachael Dottle. ABC News. Archived from the original on May 30, 2019. Retrieved May 30, 2019.
- Hakim, Danny; Thrush, Glenn (9 March 2020). "How the Trump Campaign Took Over the G.O.P." The New York Times. Archived from the original on 31 March 2020. Retrieved 28 March 2020.
- Resnick, Gideon (17 July 2019). "ActBlue Has Brought in a Whopping $420 Million This Year". The Daily Beast. Archived from the original on 24 July 2020. Retrieved 24 April 2020.
- Goldmacher, Shane (1 June 2020). "Protests Spur Surge in Donations, Giving ActBlue Its Biggest Day of the Year". The New York Times. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
- McNamara, Audrey (2020-09-19). "ActBlue shatters donation record in hours after RBG's death". CBS News. Retrieved 2022-10-12.
- Navarro, Adam (2022-07-20). "ActBlue processed more than half a billion dollars in three-month period - CBS News". CBS News. Archived from the original on 2022-07-20. Retrieved 2022-07-20.
- GREENWOOD, MAX (2023). "Democratic fundraiser ActBlue lays off portion of staff". The Hill.
- Isenstadt, Alex (June 23, 2019). "GOP to Launch New Fundraising Site as Dems Crush the Online Money Game". Politico. Retrieved August 18, 2021.