Action Construction Equipment

Action Construction Equipment Ltd. is an Indian material handling and construction equipment manufacturing company, incorporated in 1995.[1][2][3][4]

Action Construction Equipment Ltd.
TypePrivate Company
BSE: 532762
NSE: ACE
IndustryHeavy Equipment
Founded1995
FounderVijay Agarwal
HeadquartersFaridabad, India
Area served
Worldwide
Key people
Vijay Agarwal
(Chairman & Managing Director)
Sorab Agarwal
(Executive Director)
ProductsAgri equipment, crawler cranes, concrete placing booms, bulldozers, tractors, pick and carry cranes, backhoe loaders, forklift trucks, piling rigs, vibratory rollers, tower cranes, road rquipments, warehousing equipment
Revenue₹ 1352 crores
Number of employees
3300+
Websitewww.ace-cranes.com

The company has eight manufacturing sites in Faridabad, Haryana,[5] with a research and development in Faridabad district,[5] and has a manufacturing capacity of 12000 construction equipment and 9000 tractors annually.[6] Their product portfolio is divided into four main categories: agricultural equipment, construction equipment, road construction equipment, and earth-moving machinery,[7] mainly catering to Asia-Pacific, Africa and Latin America regions.[8][9]

In 2019, the company was ranked at #223 in Fortune magazine's "Next 500" list of midsized Indian companies.[10]

Timeline
  • 1995 – company incorporated, rolled out its first hydraulic mobile crane[11]
  • 1997 – received ISO 9001:2008 certification; established regional office in Mumbai
  • 1998 – rolled out first mobile tower crane
  • 1999 – rolled out its first small Loader; exported its first machine
  • 2001 – partnership with Autogru PM, Italy for distribution of their products.[12]
  • 2004 – sold first tower crane and began developing fixed tower cranes
  • 2006 – formed joint venture with Italian firm Tigieffe;[13] listing on Stock Exchange – BSE and NSE; CNBC TV 18 emerging company award[14]
  • 2007 – launched forklift truck; became first Indian construction equipment manufacturer to be accorded CE marking; approved acquisition of a Romanian company by its Cyprus-based subsidiary, Frested Ltd.[15]
  • 2007/2008-purchased 89.5% of Forma S.A. in Romania, also a tractor and equipment manufacturer. Some ACE models have been sold as ACE-Forma[16]
  • 2008 – partnered with Chinese manufacturer Zoomlion;[17] launched crawler cranes;[18] rolled out the tractor range
  • 2009 – designed, developed and launched road making equipment
  • 2010 – Indigenous production of big Tower Cranes.
  • 2011 – launch of in-house R&D center; in-house manufacturing of crawler cranes
  • 2012 – launched new generation pick and carry cranes, lorry loaders, and higher-capacity tower cranes[19]
  • 2013 – started in-house engine plant; launched Free of Cost 24 x 7 ambulance service for the areas of Palwal and Faridabad Districts.
  • 2014 – launched wheel harvester
  • 2015 – launched rotavator and other agricultural implements
  • 2016 – launched skid-steer loader and partnered with Turkish company Boom Makina[20]
  • 2017 – launched tractor range of up to 90 HP[20][21]
  • 2018 – launched AX124 backhoe loader for export market;[22][23] ACE entered into MoU with Ursus SA for localization new range of tractors.;[24] partnered with Punjab National Bank for farm machinery financing.[25]
  • 2019 – launched NX-series Multi Activity Crane at Bauma Conexpo, India[26][27][28] Launched NX360° slew-cum-pick and carry crane from Tara Chand Logistics, Mumbai[29]

Awards and recognition
  • ICICI, CNBC-TV18 Emerging India Awards 2005-2006[14]
  • India's Best Company of the Year Award 2018 by Berkshire Media Pvt. Ltd. (A Division of Berkshire Media LLC, USA)[30]
  • Dream Companies to Work for - Construction Sector, 16 February 2019[31]
  • Award for Brand Excellence- Construction Equipment Industry ACE-  National Brand Leadership Congress & Awards 2019[32]
  • Best Training Initiative Award (Infrastructure Sector) in National Award For Excellence in Training & Development 2019[33]
  • North India Best Employer Brand Award - 13th Employer Branding Awards 2018[34]
  • India's Top Challengers Award - 16th Construction World Global Awards-2018[35]
  • Best Seller in Mobile Cranes Category Award - 6th Equipment India-2018[36]
  • Best Seller in Mobile Cranes Category Award-5th Equipment India-2018[37][38]
  • Associate Partner in India's Top Challengers Award-Construction World-2017[39]
  • India's Most Trusted Company Award-IBC, USA-2017[40]
  • "70 Most Trusted Power Brands of India" Award-2017[41]
  • Economic Times "Infra Focus" Award-2017.
  • Best Seller in Mobile Cranes Category Award-4th Equipment India-2017[42]
  • Construction World-2006, 2007, 2008, 2011, and 2012[43]

References
  1. "ACE focused on offering innovative crane solutions". B2B Purchase. Retrieved 30 July 2019.
  2. "History of Action Construction Equipment Ltd., Company". Goodreturn. Retrieved 30 July 2019.
  3. "ACE construction equipment". The Economic Times. 8 August 2006. Retrieved 30 July 2019.
  4. Mishra, Mohini (26 March 2012). "Crane manufacturing industry lifts up in Faridabad". The Economic Times. Retrieved 30 July 2019.
  5. "India's Top Magazine on Construction, Infrastructure & Civil Engineering -- CE & CR". cecr.in. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  6. Mishra, Mohini (31 May 2012). "Faridabad's Tractor Inc shifts to top gear". The Economic Times. Retrieved 26 August 2019.
  7. "CONSTRUCTION EQUIPMENT – Action Construction Equipment (ACE)". MotorIndiaOnline.
  8. Bhat, Yashas. "Buy Action Construction Equipment" (PDF). lkpsec.
  9. A-303, ASAPP Info Global Services Pvt Ltd; Estates, Navbharat; Road, Zakaria Bunder; Sewri; Mumbai - 400 015; Maharashtra; Tel : 91-22-24193000, India. "Equipment India Magazine | Trimble introduces next-gen grade control for excavators and dozers". www.equipmentindia.com. Retrieved 26 August 2019.
  10. "Action Construction Equipments - Next 500 Ranking 2019 - Fortune India". www.fortuneindia.com. Retrieved 26 August 2019.
  11. "ACE Company History". Dynamic Levels. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  12. "Excon 2009 - A Wonderful Opportunity for Interaction". www.nbmcw.com. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  13. "ACE to form JV with Italian firm Tigieffe - Times of India". The Times of India. Retrieved 26 August 2019.
  14. "Emerging India Awards". emergingindiaawards.com. Retrieved 26 August 2019.
  15. Roy, Mithun (15 January 2007). "ACE board okays Romanian acquisition". DNA India. Retrieved 26 August 2019.
  16. http://www.forma-romania.ro/
  17. Roy, Debasish (28 September 2008). "Zoomlion and ACE, two to tango in India". The Economic Times. Retrieved 26 August 2019.
  18. "ACE Launches ACX 750 Crawler Crane". www.nbmcw.com. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  19. Khanna, S. K. "ACE – A Dominant Player in Crane Segment". www.nbmcw.com. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  20. www.ETAuto.com. "Action Construction Equipment draws up big plans for tractor segment - ET Auto". ETAuto.com. Retrieved 26 August 2019.
  21. "Tractors in India", Wikipedia, 18 August 2019, retrieved 26 August 2019
  22. ""We are laying more emphasis on exports."". www.constructionworld.in. Retrieved 26 August 2019.
  23. "Midcap mania: Action construction equipment expects to improve margin on the basis of increase in price". cnbctv18.com. Retrieved 26 August 2019.
  24. "Action Construction Equipment enters into MoU with URSUS S.A. for localization of the new range of tractors". Construction Week Online India. Retrieved 26 August 2019.
  25. K.R.Srivats. "PNB, ACE tie-up for farm machinery financing". @businessline. Retrieved 26 August 2019.
  26. Sarim. "Action Construction Equipment (ACE) - showcases new NX series of cranes". www.nbmcw.com. Archived from the original on 27 August 2019. Retrieved 30 July 2019.
  27. "ACE launches Multi-Activity Cranes". www.constructionworld.in. Retrieved 26 August 2019.
  28. "India's Top Magazine on Construction, Infrastructure & Civil Engineering -- CE & CR". cecr.in. Archived from the original on 27 August 2019. Retrieved 26 August 2019.
  29. "Action Construction Equipment Makes Waves With the Launch of Nx360° Slew-Cum-Pick 'N' Carry Crane". Indian Infrastructure. 31 July 2019. Retrieved 26 August 2019.
  30. admin. "Winners". India's Best Company Of The Year Awards. Retrieved 26 August 2019.
  31. "Dream Companies to Work for". dreamcompaniestoworkfor.org. Retrieved 30 July 2019.
  32. "National Awards CMO Asia". www.cmoasia.org. Retrieved 30 July 2019.
  33. Bhatia, Dr R. L. "Dr. R. L. Bhatia". World HRD Congress. Retrieved 26 August 2019.
  34. "Dream Companies to Work for". dreamcompaniestoworkfor.org. Retrieved 26 August 2019.
  35. "Builders | Architects | Construction Companies and Leaders". www.constructionworld.in. Retrieved 26 August 2019.
  36. A-303, ASAPP Info Global Services Pvt Ltd; Estates, Navbharat; Road, Zakaria Bunder; Sewri; Mumbai - 400 015; Maharashtra; Tel : 91-22-24193000, India. "Equipment India Magazine | 6th Annual Equipment India Awards 2018". www.equipmentindia.com. Retrieved 26 August 2019.
  37. "ACE wins the Bestseller in Mobile Cranes category at 5th Equipment India Awards | Ecargolog - Asia's Cargo & Logistics News Online". Retrieved 30 July 2019.
  38. "ACE wins the Bestseller in Mobile Cranes category at 5th Equipment India Awards - Core Sector Communique". corecommunique.com. Retrieved 26 August 2019.
  39. "Construction world Global Awards 2018". www.constructionworld.in. Retrieved 26 August 2019.
  40. "India's Most Trusted Companies Award | Tata Coffee". tatacoffee.com. Retrieved 26 August 2019.
  41. "Planman Media hosts Spectacular Ceremony of Power Brands Indian Superpower Edition - India's 70 Most Trusted Power Brands 2017-18 - TVNews4u". Dailyhunt. Retrieved 26 August 2019.
  42. A-303, ASAPP Info Global Services Pvt Ltd; Estates, Navbharat; Road, Zakaria Bunder; Sewri; Mumbai - 400 015; Maharashtra; Tel : 91-22-24193000, India. "Infrastructure Today Magazine | 4th Equipment India Award 2017 | Celebration of Excellence". www.infrastructuretoday.co.in. Retrieved 26 August 2019.
  43. "Top List - Construction World Magazine from India". www.equipmentindia.com. Retrieved 26 August 2019.
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