ActiveCampaign

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois.[3] The company offers email marketing, marketing automation, sales automation, and CRM functionality.[4][5][6][7]

ActiveCampaign
TypePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$165 million (2021)[1]
Number of employees
1000 (2022)[2]
Websiteactivecampaign.com

Overview

ActiveCampaign was founded by Jason VandeBoom in 2003.[8] It started as a consulting firm, and then as an on-premises software provider.[9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[8][10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[12][13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[15][16]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[17] Sydney, Australia,[18] Dublin, Ireland.[12][13] Florianopolis, Brazil, and Costa Rica.[19]

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[8][11][20][21] In 2023, it introduced generative AI capabilities.[22] ActiveCampaign integrates with over 900 applications,[23] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[14][13][24][25]

ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[26][27]

It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[28][29][30] Inc.com's 2018 list of the best workplaces,[31] Chicago Tribune's 2018 list of top midsize workplaces.[32] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.[33][34]

References
  1. Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  4. Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  5. Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  6. "ActiveCampaign | Built In Chicago". www.builtinchicago.org. Retrieved 2019-08-04.
  7. Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service". Media Post. Retrieved 17 May 2022.
  8. Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  9. Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  10. Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  11. Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  12. Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Forbes.com. Retrieved 27 March 2020.
  13. Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  14. Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  15. Mills, Wes. "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 2023-09-19.
  16. "ActiveCampaign Acquires Postmark And DMARC Digest Service". www.mediapost.com. Retrieved 2023-09-19.
  17. "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  18. Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  19. "ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago". www.builtinchicago.org. Retrieved 2023-09-19.
  20. O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  21. "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  22. Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose". Forbes. Retrieved 2023-09-19.
  23. "ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started". www.marketingautomationinsider.com. Retrieved 2023-09-19.
  24. Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch.com. Retrieved 27 March 2020.
  25. "ActiveCampaign is now available for Salesforce Essentials". esellercafe.com. Retrieved 27 March 2020.
  26. Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  27. "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  28. "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  29. "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  30. "Best Places to Work 2021". Chicago Business. 2 March 2021. Retrieved May 5, 2021.
  31. "Meet the Best Companies to Work for in 2018". Inc.com. Retrieved 4 April 2019.
  32. "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
  33. "Quartz's 2021 ranking of the best companies for remote workers". Quartz. 2021-09-08. Retrieved 2023-09-19.
  34. "Best Companies To Work From Home 2022". Quartz. Retrieved 2023-09-19.
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