Adam Leber

Adam Leber is an American talent manager, entrepreneur, and investor. The CEO of management company Rebel, and formerly a founding partner at Maverick Management, Leber currently manages Lil Nas X, Labrinth, and LSD among others, and formerly managed artists including Miley Cyrus, Avril Lavigne, and Britney Spears.[2][1][3][4][5][6]

Adam Leber
Born1977 (age 45–46)[1]
Queens, New York, United States
Occupations
Musical career
Genres
Signature

In 2017, Leber made his first appearance on Billboard's Power 100 list, the publication's annual ranking of executives driving the music industry, at #65.[2] He has also been included on Billboard's R&B/Hip-Hop Power Players lists in 2019, 2020, and 2021.[7][8][9]

Leber was born and raised in Queens, New York and currently resides in Los Angeles with his wife Sarah Boyer and daughter Micki Mae.[10][1][11]

Career

Early career

Leber's music industry career began with an internship at Loud Records, working with their street teams. The internship at the record label led to a role in the label's marketing department, where he worked with quintessential New York hip-hop artists such as Mobb Deep, Big Pun, and the Wu-Tang Clan.[1]

Leber joined the pop world in 2001, managing tour sponsorships, arranging endorsement deals and road managing for a roster of stars that included *NSYNC, Dixie Chicks, Sean "Diddy" Combs, and Britney Spears.[10]

Artist management

In 2005, Leber partnered with Larry Rudolph and founded ReignDeer Entertainment, a full-service entertainment company involved in artist management, television and film production. Together they signed Miley Cyrus, and managed Britney Spears, Aerosmith, Will.i.am, Avril Lavigne, Fifth Harmony and more.[12]

As one of Spears' managers, Leber helped launch her Las Vegas residency Britney: Piece of Me at Planet Hollywood in 2013,[10][13] which grossed over $137 million in its 248 show run.[14]

In 2014 Leber teamed up with Guy Oseary as well as 8 other established music managers and founded Maverick Management, which represents artists from a wide range of music genres including pop, hip-hop, rock, and country.[15]

Leber added hip hop artist Lil Nas X to his roster in May 2019, co-managing alongside Maverick's Gee Roberson.[16] Nas X's single "Old Town Road" went on to break the record for longest tenure at #1 on the Billboard Hot 100 in July and earn two wins at the 62nd Annual Grammy Awards.[17][18]

On April 5, 2021, Leber announced that he was leaving Maverick to launch a management and media company Rebel (his last name in reverse) in conjunction with Live Nation.[19] At his new Los Angeles based company, Leber continues to manage Lil Nas X, Labrinth and LSD among others.[20]

In August 2021, Leber and Cyrus parted ways after almost a decade.[5] The following month, Leber signed the Kid Laroi to his Rebel roster.[6]

Television

Leber began serving as a music supervisor on HBO's Euphoria in 2019.[21] His work on the show earned him an Emmy nomination alongside Jen Malone for Outstanding Music Supervision, and a win at the Guild of Music Supervisors Awards for Best Music Supervision in a Television Drama.[22][23] His client Labrinth was also chosen to score the show after Leber played some of his music for the creator Sam Levinson, and in turn earned two Emmy nominations in 2020 for Outstanding Music Composition for a Series and Outstanding Original Music and Lyrics for his song "All for Us".[24][25]

Technology & investments

Leber was an early investor in Uber, and has since expanded his investments to Everlane, Stance, Acorns, Airbnb, Hyperloop, and Reface.[26][20][27] Leber also has a stake in Shervin Pishevar's Sherpa Ventures.[28]

Awards and nominations

Primetime Emmy Awards
Year Nominated work Category Result Ref.
2020 Euphoria (Episode: "And Salt the Earth Behind You") Outstanding Music Supervision Nominated [29]
2022 Euphoria (Episode: "Trying to Get to Heaven Before They Close the Door") Nominated

Guild of Music Supervisors Awards
Year Nominated work Category Result Ref.
2020 Euphoria (for Season 1) Best Music Supervision in a Television Dram Won [23]

References
  1. Halperin, Shirley (2017-05-10). "Miley Cyrus Shreds Nirvana at Manager Adam Leber's 40th Birthday Party (Watch)". Variety. Retrieved 2018-09-03.
  2. Billboard Staff (2017-02-09). "No. 65: Larry Rudolph & Adam Leber | Power 100". Billboard. Retrieved 2018-09-03.
  3. Mitchell, Gail (2016-09-21). "Shania Twain, Andrea Bocelli Sign With Maverick Management". Billboard. Retrieved 2018-09-03.
  4. "'Old Town Road' Hitmaker Lil Nas X Signs With CAA". Variety. 2019-05-13. Retrieved 2019-08-04.
  5. Aswad, Jem (23 August 2021). "Miley Cyrus Joins Crush Management". Variety. Retrieved 13 November 2021.
  6. Aswad, Jem (28 September 2021). "The Kid Laroi Joins Adam Leber's Rebel Management". Variety. Retrieved 13 November 2021.
  7. "Billboard's 2019 R&B/Hip-Hop Power Players List Revealed". Billboard. 17 October 2019. Retrieved 27 July 2021.
  8. "Revealed: Billboard's 2020 R&B/Hip-Hop Power Players — In A Year of Activism". Billboard. 12 November 2020. Retrieved 27 July 2021.
  9. "Revealed: Billboard's 2021 R&B/Hip-Hop Power Players". Billboard. 5 August 2021. Retrieved 8 August 2021.
  10. Halperin, Shirley (2016-11-21). "Maverick's Adam Leber on Britney's Comeback & Why Miley Is the Most Passionate 'Voice' Coach Yet". Billboard. Retrieved 2018-09-03.
  11. "Adam Leber (@adamleber)". Instagram. 26 June 2021. Archived from the original on 2021-12-26. Retrieved 8 August 2021. Baby Micki Mae- born 7:40pm - 6lbs 10oz - 20" long
  12. Mitchell, Gail (2014-10-17). "Adam Leber, Tech Visionary for Miley and Britney, Is 'Not an Ego Guy'". Billboard. Retrieved 2018-10-07.
  13. Caulfield, Keith (2013-12-28). "Britney Spears' Hits-Filled 'Piece of Me' Show Opens In Las Vegas: Live Review". Billboard. Retrieved 2018-10-15.
  14. Allen, Bob (2018-01-23). "Britney Spears' Piece of Me Vegas Residency Final Figures: 248 Shows, 916,184 Tickets Sold, $137.7M Earned". Billboard. Retrieved 2018-10-15.
  15. Hampp, Andrew (2014-10-17). "The Maverick Movement: Meet the Industry Movers Working Together to Steer the Careers of Madonna, U2, Britney and More". Billboard. Retrieved 2018-10-07.
  16. "GEE, LIL NAS HAS MANAGEMENT". Hits Daily Double. 2019-05-03. Retrieved 2019-08-04.
  17. Anderson, Trevor; Trust, Gary (2019-07-29). "Winner's Circle: Lil Nas X's 'Old Town Road' Breaks Record With 17th Week Atop Billboard Hot 100". Billboard. Retrieved 2019-08-04.
  18. Mercuri, Monica (27 January 2020). "Lil Nas X's Viral-Fueled Hit 'Old Town Road' Wins Two Grammys". Forbes. Retrieved 6 September 2020.
  19. Rys, Dan (5 April 2021). "Adam Leber Launches New Management Company, Rebel, With Live Nation". Billboard. Retrieved 24 July 2021.
  20. Khan, Ali (6 April 2021). "Adam Leber Launches New Management and Media Company Rebel, Partnering with Live Nation". Music Business Worldwide. Retrieved 24 July 2021.
  21. Herman, James Patrick (22 August 2019). "Hitmakers of the Month Adam Leber and Gee Roberson on the Wild Ride of 'Old Town Road'". Variety. Retrieved 6 September 2020.
  22. Hipes, Patrick (28 July 2020). "Emmy Awards Nominations: The Complete List". Deadline. Retrieved 6 September 2020.
  23. Nordyke, Kimberly; Howard, Annie (2 July 2020). "Guild of Music Supervisors Awards: 'Once Upon a Time,' 'Queen & Slim' Among Winners". The Hollywood Reporter. Retrieved 6 September 2020.
  24. Marks, Lily (3 October 2019). "How Labrinth Created the Perfect Soundtrack for HBO's 'Euphoria'". Rolling Stone. Retrieved 6 September 2020.
  25. D'alessandro, Anthony (19 August 2020). "'Euphoria': Two-Time Emmy-Nominated Composer Labrinth On Capturing The Highs & Hot Mess Lows Of Teenage Excess – Crew Call Podcast". Deadline. Retrieved 6 September 2020.
  26. Griffith, Erin (2014-06-05). "Meet the Uber Rich". Fortune. Retrieved 2018-10-07.
  27. Lomas, Natasha (8 December 2020). "Reface grabs $5.5M seed led by A16z to stoke its viral face-swap video app". TechCrunch. Retrieved 8 August 2021.
  28. Carson, Biz (2015-07-05). "These 12 surprising investors in Uber are poised to get even richer". Business Insider. Retrieved 2018-10-07.
  29. "Adam Leber". Emmys.com. Academy of Television Arts & Sciences. Retrieved July 12, 2022.
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