Adimaimalaga Tafunaʻi

Adimaimalaga Tafunaʻi is a Samoan entrepreneur who, together with others in Samoa, established Women in Business Development Inc (WIBDI). Under her leadership as executive director, WIBDI has had many achievements, including negotiating with The Body Shop to supply of organic virgin coconut oil. Tafunaʻi has received numerous awards and also collaborates with the World Economic Forum.

Adimaimalaga Tafunaʻi
NationalitySamoan
OccupationEntrepreneur
Known forPresident of the Women in Business Development Inc (WIBDI), Samoa.

Career

Women in Business Development Inc was established in 1991, initially as a way of encouraging Samoan women to go into business. However, after several natural disasters affecting Samoa, Tafunaʻi and her colleagues changed their focus to concentrate on village-based economic development. In 1995, she led efforts to revive Samoa's fine mat weaving, transforming this into an income-generating activity, whereas in the past such mats had been used mainly within the family. In 2005, she helped to found the Pacific Organic and Ethical Trade Community (POETCom). This led to an appreciation of the marketing possibilities for organic products from Samoa, and the signing in 2008 of the contract with The Body Shop to sell organically certified virgin coconut oil. Between 2005 and 2008 she was chair of the Pacific Islands Association of Non-Governmental Organisations (PIANGO). In 2008, she was asked to be a member of the Commonwealth Observer Group observing the Presidential and Parliamentary Elections in Uganda.[1][2][3]

Tafunaʻi has concentrated on connecting Samoan women to global markets, enabling them to use the natural products in their villages. WIBDI now works with 150 women's groups throughout Samoa, with the coconut oil supplied to The Body Shop being produced by hundreds of families. Tafunaʻi has also encouraged the production of Noni juice, organic bananas, woven mats, and tapa cloth. She has also worked to involve other Pacific countries as suppliers. Although Tafunaʻi promotes indigenous traditions, she is also very technologically aware, and WIBDI has introduced mobile apps for agricultural extension, crop production and agricultural marketing and even uses drones to assess farmers' fields.[1][2][3][4]

Tafunaʻi sits on the Global Agenda Council for New Growth Models for the World Economic Forum.[2] She also serves as an Emerging Pacific Women Leaders Project mentor.[1][5]

Recognition

References
  1. "Board of Trustees". WIBDI. Retrieved 9 October 2021.
  2. "Adimaimalaga Tafunaʻi". World Economic Forum. Retrieved 9 October 2021.
  3. "Adi Tafunaʻi". Vital Voices. Retrieved 9 October 2021.
  4. Thorp, Susanna (October 2014). "Reaping the benefits of mobile apps" (PDF). Spore. 172: 12. Retrieved 9 October 2021.
  5. "Adi Tafunaʻi". Global Ambassadors Program. Retrieved 9 October 2021.
  6. "An Evening of Extraordinary Women". W Magazine. Retrieved 9 October 2021.
  7. "Honours conferred". Samoa Observer. 22 December 2014.
  8. "Women leaders receive Vital Voices Global Leadership Awards at Kennedy Center". Washington Post. Retrieved 9 October 2021.
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