Adrian Sargeant

Adrian Sargeant (born 27 October 1964) is a British academic who is co-founder and co-director of the Institute for Sustainable Philanthropy. He is an adjunct professor of Philanthropy at the Lilly Family School of Philanthropy at Indiana University where he was the first Visiting Robert F. Hartsook Chair in Fundraising. Sargeant is also an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Brisbane, Australia.

Sargeant is one of the foremost authorities in the domain of fundraising, being consistently voted one of the top ten most influential people in the field by readers of Professional Fundraising Magazine.[1] He was cited as the Wall Street Journal's Gift of the Week, 13 October 2006

Professional life

In 2004, Sargeant pioneered the public information website www.charityfacts.org designed to bolster public trust and confidence in the UK’s charity sector. The site is underpinned by an ongoing benchmarking study tracking the fundraising performance of a cross section of charities.[2] More recently, Sargeant developed the UK’s new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.[3]

In 2008, he was honoured by the Institute of Fundraising for his services to the profession of fundraising, becoming an Honorary Fellow of the Institute.[4] Along with Stephen Lee, Sargeant is calling for a greater investment in meaningful fundraising research in the UK[5]

In 2010, he received a Civil Society Award for his Outstanding Contribution to Fundraising[6] and was named to the prestigious Nonprofit Times' Top 50 Power and Influence List.[7]

In 2012, Sargeant joined Bloomerang, a nonprofit fundraising software start-up, as Chief Scientist, helping to incorporate concepts from his 2004 book Building Donor Loyalty: The Fundraiser's Guide To Increasing Lifetime Value into the company's software.[8]

In 2014, Sargeant was tapped to lead the philanthropic psychology research centre at Plymouth University.[9]

In 2018, Sargeant left the University of Plymouth to launch the Institute for Sustainable Philanthropy, an independent research Institute that is now the home of the new science of philanthropic psychology. Sargeant is a co-Director of the Institute alongside his colleague Prof Jen Shang. [10]

Books
  • Sargeant, A (1999) Marketing Management For Nonprofit Organisations, Oxford University Press.
  • Sargeant, A and McKenzie, J (1998) A Lifetime Of Giving: An Analysis of Donor Lifetime Value, Charities Aid Foundation, West Malling.
  • Sargeant, A and Kaehler, J (1998) Benchmarking Charity Costs, Charities Aid Foundation, West Malling.
  • Sargeant, A and West, D (2001) Direct and Interactive Marketing, Oxford University Press, Oxford.
  • Sargeant, A and Jay, E (2004) Fundraising Management: Analysis, Planning and Practice, Routledge, London.
  • Sargeant, A and Jay, E (2004) Building Donor Loyalty: The Fundraiser’s Guide To Increasing Lifetime Value, Jossey Bass, San Francisco.
  • Sargeant, A (2004) Marketing W Organizacjach Non Profit, Oficyna Ekonomiczna, Kraków, Poland.
  • Sargeant, A and Wymer, W (2007) The Routledge Companion To Nonprofit Marketing, Routledge London.
  • Sargeant, A (2009) Marketing Management for Nonprofit Organizations, (3rd edtn) Oxford University Press, Oxford.
  • Sargeant, A and Shang, J (2010) Fundraising Principles & Practice, Jossey Bass, San Francisco.

References
  1. http://www.professionalfundraising.co.uk/home/docs/PFMostInfluential2008.pdf%5B%5D
  2. Sargeant, A., Lee, S. and Jay, E. (2009) 'Communicating the Realities of Charity Costs: An Institute of Fundraising Initiative', Nonprofit and Voluntary Sector Quarterly, 38(2), 333-342.
  3. UK Workforce Hub (2008) National Occupational Standards for Fundraising, UK Workforce Hub, London.
  4. "Institute of Fundraising | Press Releases | Research reveals 'Permission to Give'". Archived from the original on 29 May 2009. Retrieved 2009-04-29.
  5. "Lindsay Boswell resigns from advisory group in protest at lack of 'practical' projects - Third Sector". Archived from the original on 26 July 2011. Retrieved 2009-12-15.
  6. "Adrian Sargeant wins Fundraising's Outstanding Contribution award - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits". Archived from the original on 26 July 2011. Retrieved 4 September 2010.
  7. "Archived copy" (PDF). Archived from the original (PDF) on 20 August 2010. Retrieved 2010-09-04.{{cite web}}: CS1 maint: archived copy as title (link)
  8. "Theagitator.net".
  9. "Adrian Sargeant to lead philanthropic psychology research centre at Plymouth University". 27 January 2014.
  10. Cooney, Rebecca (15 June 2018). "Adrian Sargeant to leave philanthropy centre to set up his own organisation". Third Sector. Retrieved 15 June 2018.
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