Advertising Standards Authority (South Africa)
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.[2] The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country met the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest.[3] The ASA of South Africa's Code of Advertising Practice was based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce.[4] Member organisations, including advertisers, advertising agencies, and the media agreed upon advertising standards in the ASA code and worked to effect the swift correction or removal of any advertising that failed to meet their agreed-upon standards.[3]
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| Abbreviation | ASA |
|---|---|
| Successor | Advertising Regulatory Board |
| Formation | 1968 |
| Defunct | 2018[1] |
| Legal status | Non-profit organisation |
| Purpose | Manage South Africa's voluntary, self-regulating system of advertising |
| Location |
|
Region served | South Africa |
Membership |
|
| Website | ASA home |
Member organisations include:[3]
- Association for Communication and Advertising
- Association of Collective Investments (ACI)
- Cinemark (Pty) Ltd
- Cosmetic Toiletry & Fragrance Association of South Africa
- Furniture Traders' Association of South Africa
- Health Products Association of Southern Africa
- Hospital Association of South Africa
- Industry Association for Responsible Alcohol Use
- National Association of Broadcasters of South Africa
- Out of Home Media
- Pet Food Institute of Southern Africa, The
- Pharmaceutical Manufacturers' Association of South Africa
- Print Media SA
- Printing Industries Federation of South Africa
- Retail Motor Industry Organisation
- South African Optometric Association
- Timeshare Institute of Southern Africa
Notable rulings
- In 2008 ASA ruled that a television advertisement by GloMobile featuring Jeff Dunham's character Achmed the Dead Terrorist was offensive to Muslims and ordered GloMobile to withdraw the advertisement.[5][6]
History
In September 2018, the ASA was forced into liquidation.[7]
In November 2018, the Advertising Regulatory Board (ARB) superseded the ASA in terms of administering the Code of Advertising Practice.[7]
References
- "Advertising Standards Authority of SA ordered to stop trading". The Media Online. 2 October 2018. Archived from the original on 23 July 2021. Retrieved 6 September 2022.
- Watchdogs:Advertising Standards Authority of South Africa, archived from the original on 2010-02-19, retrieved 2010-07-05
- Advertising Standards Authority of South Africa: About us, archived from the original on 2016-03-03, retrieved 2010-07-05
- "Consolidated ICC Code of Marketing and Advertising Communication Practice". Archived from the original on 2014-09-25. Retrieved 2014-08-21.
- Joshua Rhett, Joshua Rhett (2008-08-02). "Comedian Defends 'Achmed the Dead Terrorist' Puppet Routine Against South African Ban". Fox News Channel. Archived from the original on 2011-01-26. Retrieved 4 August 2010.
- "Dead terrorist ad banned". South African Press Association. 2008-10-06. Archived from the original on 2008-12-22. Retrieved 4 August 2010.
- "Advertising Regulatory Board launches". Media Update. 2018-11-08. Retrieved 2023-10-09.
External links
- Official website Archived 2010-07-09 at the Wayback Machine
- Code of Practice Archived 2010-06-15 at the Wayback Machine