Ajay Kohli

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation,[2] marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5] He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site from the Institute for Scientific Information that lists the top 0.5% cited authors in two decades in a variety of social and natural sciences combined.[6]

Ajay Kumar Kohli
NationalityAmerican
Known forMarket orientation
TitleGary T. and Elizabeth R. Jones Chair
Academic background
EducationUniversity of Pittsburgh
Indian Institute of Management Calcutta
Indian Institute of Technology Kharagpur
ThesisDeterminants of Influence in Organizational Buying: A Contingency Perspective (1986)
Doctoral advisorGerald Zaltman
Academic work
DisciplineMarketing
InstitutionsGeorgia Institute of Technology
Emory University
University of Texas at Austin

Selected publications
  • Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
  • Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
  • Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
  • Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
  • Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.
  • Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no.1 (2020), 32–51.

References
  1. "Ajay Kohli".
  2. "Faculty Profile: 'Market-Orientation' Research Leads to Honorary Doctorate for Ajay Kohli".
  3. "Previous Editors | Journal of Marketing". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
  4. "About the AMA Fellows".
  5. "New Cohort of Outstanding Scholars Named as 2017 AMA Fellows". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
  6. "Ajay K. Kohli Gary T. and Elizabeth R. Jones Chair in Management". Georgia Tech Scheller College of Business. 2022-10-16. Retrieved 2022-10-16.
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