Albert Sustainable Production Certification

Albert (stylized as albert) is an environmental organisation aiming to encourage the TV and film production industry to reduce waste and its carbon footprint. Additionally, albert offers guidance on how to promote and discuss environmental issues in editorial content through an initiative called ‘Planet Placement’. albert began as a project at the BBC, in 2011 [1][2] but was adopted by BAFTA early on.[3]

Albert Sustainable Production Certification
The current albert logo
An example of Albert + accreditation on the end credits of EastEnders
Standards organizationBAFTA
Effective regionUnited Kingdom
Effective since2011
Product categoryTelevision and film production
Type of standardIndustrial
Legal statusAdvisory
Websitewearealbert.org

Initially, albert offered the industry a bespoke carbon calculator to measure the impact of its productions. The calculator allows a production to calculate its predicted carbon footprint from pre- to post-production. Productions can then go through the certification process, where they implement sustainable production techniques to reduce carbon emissions where possible, and offsets where it is not. Productions that successfully complete certification are awarded a 1, 2 or 3 star certificate and given use of the albert Sustainable Production logo on their credits.

Currently, all BBC, ITV, Channel 4, UKTV, Sky and Netflix productions in the UK are required to register their carbon footprint using the albert carbon calculator.[4]

Initiatives

Besides its carbon calculator, Albert is involved in promoting sustainability in other areas of the screen industry.

Green Rider

In May 2019, Albert launched the 'Green Rider' project in association with Spotlight.[5] The Green Rider takes its name from the Inclusion Rider, as a way to champion climate action through an actor’s contract, calling for good environmental practices to be observed on set. For example, requesting plant-based catering, low energy lighting, or for the production company to agree to a ‘zero to landfill’ policy for its sets.[6]

Creative Energy

Albert started the Creative Energy project in 2017, which enables production companies to switch to a 100% renewable energy supplier. The supplier that Albert partners with is reviewed every year based on ‘green’ criteria. The current supplier is Good Energy.[7] Additionally, creative offsets is another upcoming Albert scheme which allows productions to offset/mitigate their environmental impact with carbon offsetting schemes.[8]

Screen New Deal

In September 2020, albert launched the 'Screen New Deal' report in association with the British Film Institute and Arup as a route-map to help film production transition to net zero emissions by 2050.[9] The report explores and gives examples of how more sustainable practices can be implemented across the film and TV industries.[10]

Directorate

Albert's strategy and development is supported by a commissioning directorate. The directorate currently consists of the BBC, ITV, C4, Sky, Netflix and BT Sport.[11]

Productions with Albert certification

Productions that meet the criteria for sustainability are awarded one, two or three stars.

Three stars

YearProduction[12]
2020Red Dwarf: The Promised Land
2017Emmerdale
2017The Big Spell
2016/2017Red Dwarf (series 11 & 12)
2016Power Monkeys
2016Trollied (series 6)
2016Loose Women (series 20)[13]
2016Pointless
2016Have I Got News for You
2016A Midsummer Night's Dream
2016Inside No. 9 (series 3)
2016Let's Go Club
2016Upstart Crow (series 1)
2016Yonderland (series 3)
2016EastEnders[14]
2016Rovers
2016Andy's Prehistoric Adventures
2015Blue Peter (series 58)
2015Downton Abbey (series 6)
2015The Graham Norton Show (series 17)
2015The Interceptor
2015Casualty
2014Trollied (series 4)
2014Coronation Street

Two stars

YearProduction[12]
2023 Sonar Events: Basketball England
2017 Hollyoaks
2017Good Morning Britain
2016Witless
2016Zapped (series 1)
2016Monkeys: An Amazing Animal Family
2016The South Bank Show
2016Birds of a Feather
2016The Voice (series 5)
2016Grantchester (series 2)
2016Agatha Raisin (series 1)
2016Stan Lee's Lucky Man (series one)
2016The Tunnel (series 2)
2016Boomers (series 2)
2015Cuffs (series 1)
2015The Apprentice (series 11)
2015The Naked Choir
2015TT Races
2015Still Open All Hours
2015A League of Their Own (series 9)
2014W1A (series 2)
2015A Long Long Crime Ago
2015Desi Rascals
2015Premier League World
2015Ross Kemp: Extreme World (series 4)
2015Gigglebiz (series 4)
2015Love It Or List It (series 1)
2014/2015Children's Presentation
2014/2015Spring/Autumn/Winterwatch
2014CBBC Live (Gateshead)
2014MasterChef (series 10)
2014Invictus Games
2014From There to Here
2013All at Sea

One star

YearProduction[12]
2016Henry IX
2016Young, Free and Single: Live (series 1)
2015Educating Cardiff
2015You, Me and the Apocalypse
2015All Over the Place – Europe
2014Siblings (series 2)
2014Swashbuckle
20134 O'Clock Club
BBC Music Awards
Midnight Mass + Come Join the Celebration

References

  1. "Environmental sustainability". bbc.com. Retrieved 20 October 2020.
  2. "BBC - albert certification - Corporate Responsibility". 18 December 2018. Archived from the original on 18 December 2018. Retrieved 20 October 2020.
  3. "BAFTA's Sustainability Efforts". www.bafta.org. 5 August 2014. Retrieved 20 October 2020.
  4. "Production Tools". Albert. Retrieved 12 August 2021.
  5. "ALBERT Launches the Green Rider". www.spotlight.com. Retrieved 20 October 2020.
  6. "BAFTA-Backed Sustainability Project Launches Green Rider for Actors | Hollywood Reporter". www.hollywoodreporter.com. 5 May 2020. Retrieved 20 October 2020.
  7. "Just be good". www.goodenergy.co.uk. 19 March 2019. Retrieved 20 October 2020.
  8. "Creative Offsets". Albert. Retrieved 20 October 2020.
  9. "Sustainability report proposes step-change for UK film production". BFI. Retrieved 20 October 2020.
  10. "Screen New Deal". Albert. 22 July 2020. Retrieved 20 October 2020.
  11. "Our community". Albert. Retrieved 20 October 2020.
  12. "Certifications". albert. Archived from the original on 16 April 2019. Retrieved 30 March 2017.
  13. "ITV's Loose Women Certified As An Albert+ Sustainable Production". ITV Studios. 5 January 2016. Retrieved 30 March 2017.
  14. "Eco-Enders – EastEnders earns top sustainability award". EastEnders. BBC. 9 May 2016. Retrieved 30 March 2017.

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