Alliance Cinemas

Alliance Cinemas (previously Alliance Atlantis Cinemas and Alliance Atlantis Beaches Cinemas,[1][3] also known as Alliance Beach Cinemas) was a theatre chain, which operated 6 theatres at its peak.[4] It is now owned by Cineplex Entertainment.[2]

Alliance Cinemas
TypeSubsidiary
IndustryFilm exhibitor
FoundedAugust 14, 1998 (1998-08-14)[1]
DefunctJanuary 1, 2021 (2021-01-01)
Headquarters
Toronto, Ontario, Canada
Number of locations
6 (at peak)
Area served
Toronto, Ontario, Canada
Parent
Websitealliancecinemas.com
A picture of the Alliance Cinemas Beach Cinemas locations taken in 2011.

History

In July 2005, following Cineplex's acquisition of main rival Famous Players Theatres, the group was put up for sale. In 2005, the Fifth Avenue Cinemas and Park Theatre Cinemas locations in Vancouver were sold to Festival Cinemas,[5][6][7] which has since been sold to Cineplex Entertainment on March 1, 2013.[8] Around 2006, the University 4 Cinemas location in Victoria was sold to Empire Theatres,[9] which was later sold to Landmark Cinemas on October 31, 2013. Landmark Cinemas currently operates the theatre.[10] In 2007, The Bayview Village Cinemas location in Toronto shut down, potentially due to a failure to reach a lease agreement.[11] The Cumberland 4 Cinemas location in Yorkville, Toronto was shutdown in May 2012.[12] This left the company with only the Beaches Cinemas location left.

On January 1, 2019, Alliance Cinemas officially "joined" the Cineplex brand of movie theatres and now requires patrons to purchase tickets on cineplex.com or in the theatre. The theatre now allows patrons to utilize the Scene loyalty program.[13] The Beach location was the last to rebrand, January 1, 2021.

References
  1. "Federal Corporation Information - 352122-2 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada". www.ic.gc.ca. Retrieved 2019-08-23.
  2. "Alliance Cinemas | The Beach". alliancecinemas.com. Retrieved 2019-08-23.
  3. "alliance cinemas | Opstart". www.opstart.ca. Retrieved 2019-08-23.
  4. "Alliance Atlantic Cinemas". Archived from the original on 2007-04-04. Retrieved 2019-08-23.
  5. "Locations, Alliance Atlantis Cinemas". Archived from the original on December 10, 2004.
  6. "Big firms drop old theatres". Georgia Straight Vancouver's News & Entertainment Weekly. 2005-03-10. Retrieved 2019-08-23.
  7. "Schein-y new Park Theatre packing them in". Georgia Straight Vancouver's News & Entertainment Weekly. 2005-06-02. Retrieved 2019-08-23.
  8. "Cineplex buys Vancouver independent theatres". CBC. February 15, 2013. Retrieved August 23, 2019.
  9. "Alliance Atlantis Cinemas - University 4 Cinemas". 2006-05-10. Archived from the original on 2006-05-10. Retrieved 2019-08-23.
  10. "Landmark Cinemas showtimes & movie listings in Victoria, BC". Landmark Cinemas. Retrieved 2019-08-23.
  11. "Bayview Village cinemas abruptly closed | The Star". thestar.com. 4 May 2007. Retrieved 2019-08-23.
  12. "Cumberland theatre closing after 30 years in Yorkville | CBC News". CBC. May 6, 2012. Retrieved August 23, 2019.
  13. "Alliance Cinemas | The Beach". alliancecinemas.com. Retrieved 2019-08-22.
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