Alon De Loco

Alon Cohen (Hebrew: אלון כהן, born November 25, 1974), known professionally by his stage name Alon De Loco, is an Israeli singer, rapper and record producer. De Loco is one of the leading artists of the Israeli reggaeton.[1]

Alon De Loco
Background information
Birth nameAlon Cohen
Born (1974-11-15) November 15, 1974
OriginBeersheba, Israel
GenresHip hop, R&B, reggaeton, dancehall
Years active2005–present
LabelsI&I Records, Geffen Records
Websitealon-deloco.com

Personal life

Cohen was born in Beersheba, Israel, to a family of Mizrahi Jewish (Iraqi-Jewish and Moroccan-Jewish) descent. He is married with 4 children. Cohen, his wife, and his child were living in poverty when he began his musical career, and he later said that he entered music to ensure a better life and future for himself and his family.[2]

Career

In 2005 he released his debut album Party Material (חומר למסיבה), the album is one of the first Israeli reggaeton albums and includes the single "Halayla Ze Hazman" featuring Gad Elbaz. 2 years later he released his second album "Does Da Party".

In 2007 he wrote to Sarit Hadad her song "Hamesiba" from her album "Ze Sheshomer Alay".

In 2011, he appeared in the reality series Living in La La Land and won it.[3]

In 2013 he released "Loco Wine" featuring Static, Omri 69 Segal, Boomerang, and his daughter Or Cohen, which got many praises.[4][5] the song entered to his hits collection "De Loco Collection". He also performs with Gad Elbaz on his L'Chaim album singing the song True Love.

Discography
  • 2005: Party Material
  • 2007: Does Da Party
  • 2010: Shi Vol. 1
  • 2013: De Loco Collection

References
  1. Charts.co.il: New album of Alon De Loco Archived 2011-10-06 at the Wayback Machine (in Hebrew)
  2. "Israeli reality TV in L.A.: Six singers in search of acceptance | Music | Jewish Journal". Archived from the original on 2011-04-01.
  3. "Music on Walla: Alon De Loco joins Living in La La Land". Archived from the original on 2011-10-08. Retrieved 2018-10-13.
  4. "הלהיט החם של קיץ 2013: "לוקו וויין" של אלון דה לוקו". mako. 2013-07-03. Retrieved 2019-09-16.
  5. "אלון דה לוקו וחברים - "Loco Wine"". mako. 2013-06-03. Retrieved 2019-09-16.
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