Amber Atherton

Amber Atherton (born 9 February 1991, in Hong Kong[1]) is a British entrepreneur and investor. Currently she is a partner at the early stage venture capital firm Patron. Previously, she was the Head of Strategic Communities at Discord. Atherton joined Discord through the acqui-hire[2] of her community software startup Zyper in January 2021.[3][4] She is known for co-creating and appearing in the reality television series Made in Chelsea. She also founded the e-commerce company My Flash Trash[5][6][7] and visual recognition app Rubric.[8][9]

Amber Atherton
Born (1991-02-09) 9 February 1991
Hong Kong

Early life and career

Atherton was born and brought up in Hong Kong, and educated at boarding school in England.[7] She began modelling as a teenager, appearing in Love magazine, i-D magazine and Tatler. As a child, Atherton coded, and set up various businesses[10] before founding cult e-commerce company My Flash Trash when she was 17. She sold My Flash Trash in 2016 for an estimated £2 million.[11][12][13]

Atherton gained celebrity as a creator of the popular UK reality television show Made in Chelsea.[14][15] She has since focused on enterprise,[16] appearing as a Business Buddy on the BBC's Young Dragon's Den show, Pocket Money Pitch and judging the UK's national enterprise challenge.[17] Atherton was listed as the "5th-Most Powerful Person in Digital Fashion" by British Vogue in 2011.[18]

Atherton was featured in Forbes 30 Under 30, Europe: Retail & E-Commerce in 2016.[19]

References
  1. Levin, Angela (11 June 2013). "My perfect weekend: Amber Atherton, star of 'Made in Chelsea'". The Daily Telegraph.
  2. Fried, Ina (26 January 2021). "Exclusive: Discord hires teams from two startups in bid to diversify audience". Axios.
  3. Hanson, Jane. "Today's Young Female Founders Know How To Find The Yes". Forbes. Retrieved 3 April 2021.
  4. "'Find people who complement your weaknesses'". BBC News. Retrieved 3 April 2021.
  5. Partington, Lucy (2 November 2015). "Here are Amber Atherton's Christmas beauty essentials". Cosmopolitan.
  6. Lynch, Russell (16 November 2015). "Entrepreneurs: Amber Atherton finds true calling with My Flash Trash". Evening Standard. Retrieved 1 January 2017.
  7. Krentcil, Faran (27 March 2014). "Is Amber Atherton the Next Victoria Beckham?". Elle. Retrieved 26 February 2017.
  8. Titcomb, James (26 April 2017). "Can this app write the perfect Instagram caption?". The Daily Telegraph.
  9. Pike, Naomi (25 April 2017). "There's Now An App For Creating The Perfect Instagram Caption". British Vogue.
  10. McGrath, Nick (2 July 2013). "Amber Atherton: 'I undercut my school by selling uniforms'". The Daily Telegraph. Retrieved 2 January 2017.
  11. Geoghegan, Jill (2 August 2016). "My Flash Trash sold to Hong Kong manufacturing group". Drapers. Retrieved 2 January 2017.
  12. "How Sudden Celebrity Changes Everything When You're Running A Startup". Business Insider. Retrieved 1 January 2017.
  13. "How Amber Atherton Used Reality TV to Grow Her Jewelry Business". fashionista.com. Retrieved 1 January 2017.
  14. Felstead, Binky (12 March 2015). Being Binky. Simon and Schuster. ISBN 9781471134586.
  15. Hombach, Jean-Pierre. Paris Hilton The Shocking Starlet. Lulu.com. ISBN 9781471611032.
  16. "Young entrepreneurs: Amber Atherton, My Flash Trash | Startups.co.uk: Starting a business advice and business ideas". Startups.co.uk: Starting a business advice and business ideas. 22 March 2016. Retrieved 1 January 2017.
  17. "Youth movement – The Best You Magazine". thebestyoumagazine.co. Retrieved 1 January 2017.
  18. Alexander, Ella (8 December 2011). "Digital Power List". British Vogue. Retrieved 1 January 2017.
  19. O'Connor, Clare. "Amber Atherton, 24 - pg.1". Forbes. Retrieved 20 January 2018.
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