Ambition Musik

The label was founded on September 29, 2016, under Illionaire Records with artists Keem Hyo-eun, Changmo, and Hash Swan. As Illionaire Records was widely known for its three-member lineup—Dok2, The Quiett, Beenzino—the company decided a sub-label would be more fit than signing artists under the mother label.[1]

On June 11, 2019, producer Way Ched, who worked with many artists including Sik-K, Punchnello, and Simon Dominic, joined as a new member with the news of his first full-length album "COMFY", which was released at 6 p.m. on June 14.

On June 18, 2019, Leellamarz was signed with the news of his full-length album "MARZ 2 AMBITION," which was released at 6 p.m. on the June 21st.

On 18 July 2019, the label signed Zene The Zilla, a member of the YTC4LYF Crew.

After a fruitful year of artist albums and compilations, AMBITION MUSIK was selected as the "Label of the Year" at the 2020 Korea Hip-Hop Awards.[2]

After Beenzino's departure from the label,[3] parent company Illionaire Records disbanded on July 6, 2020. Ambition Musik announced it would continue as an independent label.[4]

On November 25, 2020, The Quiett founded Daytona Entertainment with fellow rapper Yumdda. He remains CEO of Ambition Musik, though not an artist under the label.[5]

On October 13, 2021, the label announces Don Malik as a new artist.

On March 22, 2022, the label announces Paul Blanco as a new artist.

• Keem Hyo-eun
• Changmo
• Hash Swan
• Ash Island
• Way Ched
• Leellamarz
• Zene the Zilla
• Don Malik
• Paul Blanco