Amser Te

*Amser Te*
Amser Te
	Amser Te logo
Starring	Myfanwy Howell
Original language	Welsh
Production
Producer	TWW
Running time	30? minutes
Release
Original network	TWW Wales
Original release	1958 –; 1968

Amser Te is a Welsh regional TV magazine programme produced by TWW for ten years, from 1958–1968. Amser Te means 'Tea Time' in English.[1]

Content

The format was a general interest magazine programme, which featured a regular cookery item as a tail-end, hosted by Myfanwy Howell. The first show aired in January 1958.[2] Directed to female viewers, the show turned into "an instant hit" in Wales, according to the scholar Jamie Medhurst.[3]

Reception

Gwilym Roberts of Liverpool Daily Post praised Howell for "keeping all fidgets and fussiness from the viewer". Roberts continued, "She is outwardly calmness personified; she chats away in such a homely fashion that she could well be on an informal picnic but not before the all-seeing eyes of the cameras, and this reassuring style must be of the great possible help to her 'items,' the large majority of them without any previous television experience."[2] The scholar Jamie Medhurst said, "The programme was a mix of studio-based and filmed items, and Howell's homely style of presenting endeared the audience to her."[3]

References

Crozier, Mary (12 October 1960). "Servants of Two Tongues". The Guardian. p. 7. Retrieved 22 June 2021.
Roberts, Gwilym (13 January 1962). "Welsh Radio Review: An honour that is well deserved". Liverpool Daily Post. Archived from the original on 20 August 2023. Retrieved 20 August 2023 – via Newspapers.com.
Medhurst, Jamie (2010). A History of Independent Television in Wales. Cardiff: University of Wales Press. ISBN 978-0-7083-2213-0. Retrieved 20 August 2023 – via Google Books.

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[1] Crozier, Mary (12 October 1960). "Servants of Two Tongues". The Guardian. p. 7. Retrieved 22 June 2021.

[Roberts1962-01-13-2] Roberts, Gwilym (13 January 1962). "Welsh Radio Review: An honour that is well deserved". Liverpool Daily Post. Archived from the original on 20 August 2023. Retrieved 20 August 2023 – via Newspapers.com.

[Medhurst2010-3] Medhurst, Jamie (2010). A History of Independent Television in Wales. Cardiff: University of Wales Press. ISBN 978-0-7083-2213-0. Retrieved 20 August 2023 – via Google Books.