Anastasia Soare

Anastasia Soare (née Bălămaci, born 28 December 1956)[2] is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[3][4] As of 2022, Forbes estimated her net worth at $660 million.[5]

Anastasia Soare
Soare in 2018
Born
Anastasia Bălămaci

(1956-12-28) 28 December 1956[1]
Constanța, Romania
NationalityRomanian
American
OccupationBusinesswoman
Known forCEO and founder, Anastasia Beverly Hills
Spouse
Victor Soare
(m. 1978; div. 1994)
Children1

Early life

Soare was born in Constanța, Romania.[6][3][7] She is the child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop.[8] She studied art history and architecture in Romania.[7][9]

Career

Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[3] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[3] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[3] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[9] Other clients have included Faye Dunaway and Jennifer Lopez.[3]

Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[3] In 2016, Soare stated that she owned 100% of the company.[7]

As of January 2019, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 20.6 million followers.[9]

In June 2022, Forbes estimated Soare's net worth at $660 million.[5]

Personal life

In 1978, she married Victor Soare, a ship's captain.[8] The couple have a daughter, Claudia (known professionally as Norvina), who is also active in the makeup business.[9]

In 1986, while his ship was docked in Italy, Victor Soare visited the American embassy and asked for asylum. He reached the United States six months later.[10] However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989.[7][10] Victor and Anastasia divorced in 1994.[8][10]

She lives in Beverly Hills, California, US.[1]

References

  1. "Forbes profile: Anastasia Soare". Forbes. Retrieved 21 November 2018.
  2. Mitu, Rodica. "Nu o să-ți vină să crezi ce vârstă are Anastasia Soare". DCNews (in Romanian). Retrieved 2023-02-28.
  3. Schrodt, Paul (July 18, 2018). "Meet the Woman Behind Anastasia Beverly Hills, a Self-Made Billionaire 'Eyebrow Queen' Who Fled Communism in the '80s to Start a Beauty Empire". Money.com. Archived from the original on September 22, 2020. Retrieved 24 July 2018.
  4. Dawson Hoff, Victoria (25 August 2014). "11 Must-Know Tips From the Industry's Eyebrow Queen". Elle. Retrieved 30 August 2018.
  5. "Anastasia Soare". Forbes. Retrieved 2023-03-02.
  6. "Meet the Artist: Anastasia Soare". Anastasia Beverly Hills. Archived from the original on 4 November 2018. Retrieved 4 November 2018.
  7. Berg, Madeline. "America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows". forbes.com. Retrieved 24 July 2018.
  8. "Arch Angel". people.com. Retrieved 26 July 2018.
  9. Jacques, Renee (29 December 2015). "5 Surprising Things You Didn't Know About Anastasia Beverly Hills". allure.com. Retrieved 26 July 2018.
  10. "Immigrants in Beauty: Anastasia Soare". allure.com. 6 February 2017. Retrieved 26 July 2018.
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