Anastasia Soare
Anastasia Soare (née Bălămaci, born 28 December 1956)[2] is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[3][4] As of 2022, Forbes estimated her net worth at $660 million.[5]
Anastasia Soare | |
---|---|
Born | Anastasia Bălămaci 28 December 1956[1] Constanța, Romania |
Nationality | Romanian American |
Occupation | Businesswoman |
Known for | CEO and founder, Anastasia Beverly Hills |
Spouse |
Victor Soare
(m. 1978; div. 1994) |
Children | 1 |
Early life
Soare was born in Constanța, Romania.[6][3][7] She is the child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop.[8] She studied art history and architecture in Romania.[7][9]
Career
Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[3] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[3] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[3] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[9] Other clients have included Faye Dunaway and Jennifer Lopez.[3]
Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[3] In 2016, Soare stated that she owned 100% of the company.[7]
As of January 2019, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 20.6 million followers.[9]
In June 2022, Forbes estimated Soare's net worth at $660 million.[5]
Personal life
In 1978, she married Victor Soare, a ship's captain.[8] The couple have a daughter, Claudia (known professionally as Norvina), who is also active in the makeup business.[9]
In 1986, while his ship was docked in Italy, Victor Soare visited the American embassy and asked for asylum. He reached the United States six months later.[10] However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989.[7][10] Victor and Anastasia divorced in 1994.[8][10]
She lives in Beverly Hills, California, US.[1]
References
- "Forbes profile: Anastasia Soare". Forbes. Retrieved 21 November 2018.
- Mitu, Rodica. "Nu o să-ți vină să crezi ce vârstă are Anastasia Soare". DCNews (in Romanian). Retrieved 2023-02-28.
- Schrodt, Paul (July 18, 2018). "Meet the Woman Behind Anastasia Beverly Hills, a Self-Made Billionaire 'Eyebrow Queen' Who Fled Communism in the '80s to Start a Beauty Empire". Money.com. Archived from the original on September 22, 2020. Retrieved 24 July 2018.
- Dawson Hoff, Victoria (25 August 2014). "11 Must-Know Tips From the Industry's Eyebrow Queen". Elle. Retrieved 30 August 2018.
- "Anastasia Soare". Forbes. Retrieved 2023-03-02.
- "Meet the Artist: Anastasia Soare". Anastasia Beverly Hills. Archived from the original on 4 November 2018. Retrieved 4 November 2018.
- Berg, Madeline. "America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows". forbes.com. Retrieved 24 July 2018.
- "Arch Angel". people.com. Retrieved 26 July 2018.
- Jacques, Renee (29 December 2015). "5 Surprising Things You Didn't Know About Anastasia Beverly Hills". allure.com. Retrieved 26 July 2018.
- "Immigrants in Beauty: Anastasia Soare". allure.com. 6 February 2017. Retrieved 26 July 2018.