Andrew Gertler

Andrew Gertler (born November 8, 1988) is an American talent manager that manages Rick Ross's Maybach Music Group / Atlantic Records recording artist Rockie Fresh[1] and Island Records recording artist Shawn Mendes.[2] He also manages Lauren Spencer-Smith and JP Saxe. Gertler was named one of Forbes' "30 Under 30" in Music in 2016 and is credited with discovering Mendes in January of 2014.[3][4]

Andrew Gertler
Born (1988-11-08) November 8, 1988
Chicago, Illinois, United States
NationalityAmerican
OccupationTalent manager
Years active2009-present
Employer(s)Andrew Gertler Artists, LLC
Known forManager of Rockie Fresh, Shawn Mendes

Managed Artists

Rockie Fresh

Shawn Mendes

Lauren Spencer-Smith

JP Saxe

Career

After graduating from Homewood-Flossmoor High School, Gertler began his career in music as a 19-year-old intern at Atlantic Records.[5] He then went on to work in Warner Music Group's direct-to-consumer division while also managing hip-hop artist and fellow H-F Alumni, Rockie Fresh.[6] In 2012, Gertler signed Rockie Fresh to Rick Ross's Maybach Music Group / Atlantic Records imprint.[7][8]

In 2014, Gertler discovered Shawn Mendes online and subsequently became his manager after flying him out to New York to record & meet with Island Records. With Shawn Mendes & Rockie Fresh as clients, he founded the management company AG Artists (Andrew Gertler Artists, LLC).[9]

Gertler is credited with leading the campaign for Mendes' debut single "Life Of The Party", which sold over 148,000 copies in its first week and has since been certified Gold by the RIAA. The single made Mendes the youngest ever artist to break into the Billboard Hot 100's Top 25 with a debut single.[10] Gertler also is credited with developing the campaign behind Shawn's first studio album Handwritten which topped the Billboard 200 at number one, making Mendes, at the age of 16, the youngest artist to do so since Justin Bieber released his album My World 2.0 in 2010.[11][12]

In media

Gertler was named on Forbes' "30 Under 30" list in Music for 2016 and was credited by Inc. Magazine as one of the "20 Young Entrepreneurs You Need To Know In 2016".[13]

References
  1. "Rockie Fresh signs to Rick Ross' Maybach Music Group". Billboard.
  2. "12 Questions With Shawn Mendes & His 30 Under 30 Manager Andrew Gertler". Forbes.
  3. "Meet The 30 Under 30: Music". Forbes.
  4. "How Shawn Mendes Is Turning Vine Fame Into a Music Career". Billboard.
  5. "Q&A on Rockie Fresh with ANDREW GERTLER". Archived from the original on 2018-09-12. Retrieved 2020-06-17.
  6. "Shawn Mendes: How a six-second video launched the next Justin Bieber".
  7. "Rockie Fresh signs to Rick Ross' Maybach Music Group". Billboard.
  8. "Chicago's Rockie Fresh signs with Rick Ross label".
  9. Sisario, Ben (24 April 2015). "Shawn Mendes and the 6-Second Path to Stardom". The New York Times.
  10. "Shawn Mendes, 15-Year-Old Vine Celebrity, Makes Record-Breaking Debut On Billboard Hot 100". 2 July 2014.
  11. "Shawn Mendes started his career on Vine. Now his album is No. 1". Mashable. 23 April 2015.
  12. "Shawn Mendes: How A Toronto Teen Became The Superstar Next Door". Rolling Stone. 13 April 2016.
  13. "20 Young Entrepreneurs You Need To Know In 2016".
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