Andrew T. Stephen
Andrew Stephen is the Deputy Dean for Faculty and Research, L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative at Saïd Business School, University of Oxford. He is known for his work at the intersection of marketing and technology.[1][2][3][4]
Andrew T. Stephen | |
|---|---|
| Born | Brisbane, Australia |
| Nationality | Australian |
| Academic background | |
| Education | Columbia University University of Queensland |
| Thesis | Marketing networks 2.0 (2009) |
| Doctoral advisor | Donald Lehmann Olivier Toubia |
| Academic work | |
| Discipline | Marketing |
| Institutions | University of Oxford University of Pittsburgh INSEAD |
Selected research publications
- Zhang, Yuchi, Michael Trusov, Andrew T. Stephen, and Zainab Jamal (2017), “Online Shopping and Social Media: Friends or Foes?” Journal of Marketing, 81 (6), 24-41.
- Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing Research’s Evolution from 2000 to 2015 and an Agenda for Future Research,” Journal of Marketing, 80 (6), 146-172.
- Stephen, Andrew T., Peter P. Zubcsek, and Jacob Goldenberg (2016), “Lower Connectivity Is Better: The Effects of Network Structure On Customer Innovativeness In Interdependent Ideation Tasks,” Journal of Marketing Research, 53 (2), 263-279.
- Bart, Yakov, Andrew T. Stephen, and Miklos Sarvary (2014), “Which Products Are Best Suited To Mobile Advertising? A Field Study Of Mobile Display Advertising Effects On Consumer Attitudes And Intentions,” Journal of Marketing Research, 51 (3), 270-285.
- Toubia, Olivier and Andrew T. Stephen (2013), “Intrinsic Versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter?” Marketing Science, 32 (3), 365-367.
- Stephen, Andrew T., and Jeff Galak (2012), "The effects of traditional and social earned media on sales: A study of a microlending marketplace," Journal of Marketing Research, 49(5), 624-639.
- Stephen, Andrew T., and Olivier Toubia (2010), "Deriving value from social commerce networks," Journal of Marketing Research, 47(2), 215-228.
Awards
- American Marketing Association TechSIG Lazaridis Institute Prize (2016).
- American Marketing Association Shelby D. Hunt/Harold H. Maynard Award (2016).
- Listed as one of the “40 Best Business Professors Under 40” by Poets & Quants (2015).
External links
References
- "Andrew Stephen - Saïd Business School". www.sbs.ox.ac.uk.
- Stephen, Andrew. "To Unlock The Potential Of AI In Marketing Analytics, We Must Go Back To Basics". Forbes.
- "Professor Andrew Stephen on purpose, tech, and the future of marketing".
- Dizik, Alina. "Why less is much, much more on LinkedIn". www.bbc.com.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.