Angry Orchard

Angry Orchard is a hard cider company located near Walden, New York, United States, owned by the Boston Beer Company. It makes hard cider using apples from its own 60-acre orchard located in Hudson Valley, New York.[1] In its first year, the cider was only available in New England, Colorado, Maryland, and New York. In 2012, it was introduced nationwide (with its three flagship flavors, Crisp Apple, Traditional Dry, and Apple Ginger)[2] and quickly captured 40% of the United States hard cider market, rising to 50% by 2014 and comprising 20% of the Boston Brewing Company's output.[3][4]

Angry Orchard
A drinking glass with the Angry Orchard name and logo on it, bulbous at the top, half-filled with clear dark yellow liquid through which the sun shines, reflected on the metal surface in front of it
Cider in a tasting glass at the company's Walden facility
TypeHard cider company
LocationWalden, New York, United States
Coordinates41.59001°N 74.22406°W / 41.59001; -74.22406
Owned byBoston Beer Company
WebsiteOfficial website

History

In 2016, Angry Orchard teamed with treehouse builder Pete Nelson to create a treehouse tasting room on Animal Planet's Treehouse Masters.[5] In March 2019, Angry Orchard launched their Cider+Food App, a first-of-its-kind augmented reality experience that brings cider and food pairings to life. Users of the app can scan their phones over Angry Orchard's bottles of their core styles—Crisp Apple, Rosé, Easy Apple and Pear, with the digital experience guided by head cidermaker Ryan Burk.[6][7] In 2020, Angry Orchard was the top-selling cider brand in the United States, with sales of $222.4 million that year.[8]

Controversy

On August 4, 2015, Angry Orchard had a voluntary recall of select cases of its hard cider due to concerns of refermentation in the bottles. This decision was made after consumer inquiries about bottles that were broken or overflowing when opened, as well as several follow-up quality tests.[9]

References
  1. "Our Orchard". Official website of Angry Orchard. Retrieved May 29, 2020.
  2. "Boston Beer's Angry Orchard Cider Launches Nationally In April". Beer Street Journal. January 16, 2012.
  3. Crouch, Andy (January 5, 2015). "Wasted: How the Craft-Beer Movement Abandoned Jim Koch". Boston.
  4. "The Boston Beer Company has a secret weapon, and it isn't a beer". Estimize.
  5. Media, Chilled (July 20, 2016). "Treehouse Masters Features New York's Angry Orchard - Chilled Magazine". Chilled Magazine. Retrieved February 1, 2017.
  6. Angry Orchard App - Angry Orchard official site (accessed June 8, 2019)
  7. Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience - PR Newswire (published March 14, 2019, accessed June 8, 2019)
  8. "Retail sales of the leading cider brands in the United States in 2020 (in million U.S. dollars)". Statista. March 2021. Retrieved October 9, 2021.
  9. "Angry Orchard Cider Company Announces Voluntary Recall of Select Cases of Angry Orchard Crisp Apple Hard Cider". Food and Drug Administration. Archived from the original on October 9, 2015. Retrieved October 15, 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.