Sony YAY!

Sony YAY! is an Indian pay television channel aimed at children aged between 6 and 14, operated by Culver Max Entertainment. The channel primarily airs international animated series in various Indian languages.

Sony YAY!
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai, India
Programming
Language(s)
Picture format576i/480i SDTV
Ownership
OwnerSony
ParentCulver Max Entertainment
Zee Network
Sister channelsList of channels owned by Culver Max
History
Launched18 April 2017 (18 April 2017)
ReplacedAnimax India
Links
Websitewww.sonyyay.com
Availability
Streaming media
Sony LivWatch Sony YAY! Live
Sling TVInternet Protocol television
Tata Play
(India)		SD

History
Former logo of Sony YAY! used from 2017 to 2022.

The channel was launched on 18 April 2017 replacing the linear Animax channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform Sony LIV.[1]

Sony YAY! began airing Taarak Mehta Kka Chhota Chashmah, an animated show based on the Hindi sitcom Taarak Mehta Ka Ooltah Chashmah on 19 April 2021.[2] In June 2021, the channel started airing Bernard under the title Bhaalu Ye Bindass Hai.[3]

Ding Dong Bell Masti Ka Khel premiered on Sony YAY! on 16 August 2021.[4][5] The second season of Taarak Mehta Kka Chhota Chashmah also aired on same date.[6]

The French animated series Oggy and the Cockroaches started airing on the channel from 11 October 2021.[7][8] In 2021, the channel only aired season 4 and season 3 (remake) of the series.[9] With this, a feature film of the series i.e. Oggy and the Cockroaches: The Movie was also premiered on 25 October 2021 on the channel.[10] The series airs with Indian dialogues and commentary by Mubeen Saudagar who voices all characters in Hindi version.

The channel launched the British animated series Horrid Henry in November 2021 with the title Haste Raho Henry.[11] Season 6 and 7 of Oggy and the Cockroaches aired on the channel in 2022.[12]

Sony YAY! also launched Harry & Bunnie in February 2022 under the title Rabbit Aur Bhalla Fun Hoga Khullam Khulla.[13]

The third season of Taarak Mehta Kka Chhota Chashmah came out on 16 May 2022.[14][15] With this, a tele movie (45-minute-long episode) titled Tapu and the Big Fat Alien Wedding was also premiered on 27 May 2022.[16][17]

Sony YAY! started airing the anime series Robotan and a new show HaGoLa on 20 June 2022.[18]

On 1 July 2022, Sony YAY! was launched in Malaysia in Tamil language on Telekom Malaysia with a total of seven popular kid's entertainment shows including Sab Jholmaal Hai, Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.[19]

On 15 August 2022, the channel launched hit anime television series Naruto in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.[20] The head of programming of Sony YAY!, Ronojoy Chakraborty told IGN India in an interview that the channel plans to bring more anime content to the country after Naruto.[21]

In September 2022, the channel was launched in Canada through Asian Television Network.[22]

On 19 September 2022, the channel launched one more French animated series The Owl & Co under the title Dhakki Chiki Aaool![23]

On 24 October 2022, the channel launched Oggy and the Cockroaches: Next Generation a brand new season of Oggy and the Cockroaches on the occasion of Diwali.[24] The fifth season of Oggy and the Cockroaches began to air on the channel from November 2022 in the occasion of Children's Day.[25]

Sony YAY! began airing their original series PaJaMa in December 2022.[26] Mr. Magoo was also premiered in 26 December 2022 on the channel.[27]

A preschool block, Sony YAY! Jr, launched on June 12, 2023. The block is currently broadcasting Oggy Oggy, and is stated to air preschool shows in the future.[28]

Programming
Main article: List of programmes broadcast by Sony YAY!

References
  1. "Sony to shift Animax channel to SonyLiv". 13 April 2017.
  2. "Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 28 April 2021.
  3. "Sony YAY! adds new show 'Bhaalu Ye Bindaas Hai' to its program list". AnimationXpress. 8 June 2021. Retrieved 7 July 2023.
  4. "Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'". Best Media Info. 12 August 2021. Retrieved 7 July 2023.
  5. "Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure". www.sonypicturesnetworks.com. Retrieved 15 August 2021.
  6. Taarak Mehta Kka Chhota Chashmah | Starts 16th Aug, retrieved 16 August 2021
  7. Oggy and the Cockroaches | Brand New Show | Starts 11th October, 2021 | Sony YAY, retrieved 11 October 2021
  8. "Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids" (PDF). xilam.com. Retrieved 25 September 2021.
  9. Oggy and the Cockroaches | All New Episodes | Sony YAY, retrieved 19 December 2021
  10. "This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!". Retrieved 23 October 2021.
  11. "Sony YAY! welcomes the festive season with a bang". AdGully. 23 September 2021. Retrieved 7 July 2023.
  12. Oggy and the Cockroaches | Mon-Fri 01:30 PM only on Sony YAY, retrieved 2 April 2022
  13. "Sony YAY! to air new show 'Rabbit Aur Bhalla: Fun Hoga Khullam Khulla' in February". AnimationXpress. 22 February 2022. Retrieved 7 July 2023.
  14. "'Taarak Mehta Ka Chhota Chashmah' Season 3 releases". The Times of India. 16 May 2022.
  15. "Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season". 16 May 2022.
  16. Taarak Mehta Kka Chhota Chashmah | First Ever Tele Movie | 27th May 2022, 12:00 PM, retrieved 26 May 2022
  17. "Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'". 16 May 2022.
  18. "Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'". www.bestmediaifo.com. 20 June 2022. Retrieved 21 June 2022.
  19. "Expanding its global reach, Sony YAY! launches in Malaysia". AnimationXpress. 6 July 2022. Retrieved 6 July 2022.
  20. "Naruto to Start Airing in India on Sony Yay From August 15". IGN India. 6 August 2022. Retrieved 8 August 2022.
  21. Sayyed, Rayan (30 August 2022). "Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans". IGN India. Retrieved 9 September 2022.
  22. "Sony adds two channels to its Canadian offering through ATN". Indiantelevision.com. 13 September 2022. Retrieved 14 September 2022.
  23. Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! | brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!, retrieved 18 September 2022
  24. Oggy and the Cockroaches Next Generation | Brand New Season | Starts 24th Oct | Mon - Fri 11:30 AM, retrieved 22 October 2022
  25. Children's Day Special | All Day Oggy | 10:00Am - 6:00 PM | On 14th Nov | Only on Sony YAY!, retrieved 12 November 2022
  26. Joshi, Dhruvi (24 April 2023). "Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!'s animated show 'PaJaMa'". AnimationXpress. Retrieved 7 July 2023.
  27. Mr. Magoo | Brand New Show | Sony YAY! | Starts 26th December | Mon – Fri 3:00 PM, retrieved 23 December 2022
  28. Mishra, Saubhagya (22 June 2023). "Sony Yay Jr: A New TV Channel for the Junior Generation! – Techdhoom.in". Retrieved 30 August 2023.
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