Animoto

Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows,[2] and customized web-based presentations.[3] Animoto is based in New York City with an office in San Francisco.[4]

Animoto
TypePrivate
IndustryPhoto Slideshow Software
FoundedAugust 2006
FoundersJason Hsiao, Brad Jefferson, Stevie Clifton, Tom Clifton
Headquarters
New York City
,
U.S.
Number of employees
100 (2020)[1]
Websiteanimoto.com

History

Animoto was founded in August 2006 by Jason Hsiao, Brad Jefferson, Stevie Clifton and Tom Clifton because of the poor video quality found on the internet.[5] Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows.[6] Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group.[7]

Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times, by mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour.[8] Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.[9] The surge of its growth required it to increase its previous IT infrastructure 100-fold.[10] The use of cloud services allowed it to cope with the uptick in demand but also scale back services easily and cost-efficiently when demand slackened.[10] In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.[11]

By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.[4] In July 2018, the company was hacked, leading to unauthorized access of Animoto user personal information.[12]

In 2020, Animoto released its social media insights in a report, consisting of an online survey of 1000 consumers and 500 marketers who are producing videos.[13] Animoto has partnerships with social media platforms like Facebook, Instagram, YouTube, Twitter and LinkedIn.[14]

Products

It is considered one of the scalable web applications that were developed from the early phases of cloud computing by companies with limited IT infrastructure.[10] It is available in both online and mobile platforms and offers both free and paid upgraded accounts.[15]

Awards

In 2009 Animoto received the Webby Award as Best Web Service & Application of the year.[16]

See also

References
  1. "Animoto Company Profile". Craft. Retrieved March 4, 2020.
  2. "Animoto raises $25M to invest in mobile video creation — Tech News and Analysis". Archived from the original on 2013-06-14. Retrieved 2013-08-15.
  3. Esrock, Yale; Munoz, Richard; Neal, Douglas (2010). Cloud Revolution. Falls Church, VA: CSC. p. 118. ISBN 9780578051161.
  4. Animoto celebrates its fifth birthday with 6 million users
  5. Animoto: The No-Infrastructure Startup | Fast Company | Business + Innovation
  6. Summers, Nick (14 January 2013). "Reporter for The Next Web". The Next Web. Retrieved 13 August 2013.
  7. Wilson, Sara (18 December 2008). "The Animoto Revolution: How this band of hipsters is taking photo sharing into the 21st century". Entrepreneur.com. Retrieved 13 August 2013.
  8. Fitzgerald, Michael (May 5, 2008). "Cloud Computing: So You Don't Have to Stand Still". The New York Times. Retrieved 13 August 2013.
  9. Animoto: When scalability becomes a matter of prosperity or death – The Next Web
  10. Baun, Christian; Kunze, Marcel; Nimis, Jens; Tai, Stefan (2011). Cloud Computing: Web-Based Dynamic IT Services. Heidelberg: Springer Science & Business Media. p. 63. ISBN 9783642209161.
  11. Chang, Alexandra (19 December 2011). "Animoto's new mobile app promises easy video slideshow creation". MacWorld. Retrieved 14 August 2013.
  12. Whittaker, Zack (20 August 2018). "Animoto hack exposes personal information, location data". TechCrunch. Oath Inc. Retrieved 25 August 2018.
  13. "Social Video Trends: Consumer & Marketers Insights for 2020". Business 2 Community. Retrieved 2021-04-06.
  14. "Animoto Adds Vice President of Experience Design and Vice President of Finance". www.spectrumequity.com. Retrieved 2021-04-19.
  15. Covili, Jared; Provenzano, Nicholas (2015-10-09). Classroom in the Cloud: Innovative Ideas for Higher Level Learning. Corwin Press. ISBN 9781506301662.
  16. "Animoto -- The Webby Awards". Retrieved 2020-04-16.
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