Anita Krohn Traaseth

Anita Krohn Traaseth (born 16 December 1971 in Sandefjord) is a Norwegian business executive and author. She was director of Innovation Norway from 2014[1] to 2018 [2] and is currently chair of the board for a number of companies.[3][4][5][6] She is a former managing director of Hewlett-Packard Norway. She lives in Oslo.

Anita Krohn Traaseth
Born (1971-12-16) December 16, 1971
Sandefjord, Norway
Occupation(s)Businessperson, author

Career

Krohn Traaseth started her career as a trainee in IBM Norge in 1996. She joined the Norwegian division of Hewlett-Packard (HP) in 2009 and in 2012 she became the first female managing director running a local branch of Hewlett-Packard in Scandinavia. She was the former CEO of the commercializing company Simula Innovation, and was director of strategy in DNV Software between 2002–2005. She has been a board member of KLP[7] and since 2013 elected President of HP EMEA (Europe, Middle East, Afrika) Women's Council.[8]

Krohn Traaseth became well known for the Norwegian public when she published her application for the MD position [9] of HP Norway in her private leadership blog Tinteguri (established 2012). She is inspired by John Kotter and implements his eight step for transformation in all operative job assignments. She was voted one of top Young business talents in Norway 2003,[10] ranked amongst top 40 Leader potentials cross business, politics and science in Norway 2009 and received the awards for best female leader in the ICT industry in Norway 2012, Oda-awards.[11] In 2013 she received the Social Media Personality of the Year Award from Kampanje.

She was director of Innovation Norway from 2014 to 2018. In that same period, Innovation Norway delivered 24% more services to Norwegians business, reduced operating costs by 6% and was awarded the Most Attractive Employer of the year by students three years in a row.[12] She resigned in 2018 after delivering what the Norwegian newspaper Aftenposten described as "the best results for the company ever".[13] Traaseth is currently chair of the board for a number of companies including Start Up Norway,[14] Qvisten Animation,[15] Skyfri [16] and Bocuse d'Or Norway.[17] She also sits on the board of the European Innovation Council[18] with a mandate to advise on overall strategy for the EIC, identification of strategic portfolios of projects and actions to improve the European innovation ecosystem.[19] In addition Traaseth runs what the business paper Kampanje has branded "Norways number one podcast on leadership" with over one million downloads.[20]

Books

In March 2014, Krohn Traaseth published her first book Godt nok for de svina; and was published in English as Good Enough for the 'Bastards´ in August of that year.[21] She has since published the novel Kamel uten filter in 2019 and the leadership memoir Fisken på Disken in 2021.[22]

References
  1. Government congratulates new Innovation Norway CEO - Government of Norway Press Release, May 25, 2014 (in Norwegian)
  2. "Anita Krohn Traaseth går av som administrerende direktør i Innovasjon Norge". www.aftenposten.no (in Norwegian Bokmål). Retrieved 2022-09-16.
  3. "Ex-CEO of Innovation Norway Anita Krohn Traaseth takes helm as Skyfri Chairwoman - Skyfri". skyfri.com. 2022-05-09. Retrieved 2022-08-15.
  4. Horecanytt, Redaksjonen i (2021-03-15). "Blir ny styreleder for Norsk Gastronomi". www.horecanytt.no (in Norwegian Bokmål). Retrieved 2022-08-15.
  5. "Anita Krohn Traaseth blir styreleder i Norway Summit". www.norwaysummit.no. Retrieved 2022-08-15.
  6. Jerijervi, Dag Robert. "Anita Krohn Traaseth blir ny styreleder i Qvisten". kampanje.com (in Norwegian Bokmål). Retrieved 2022-08-15.
  7. "KLP - Norway's largest pension company". KLP - English. Retrieved 2022-09-16.
  8. CEO Anita Krohn-Traaseth gets international position within HP - Press Release from Hewlett-Packard, April 2, 2013 (in Norwegian)
  9. This Application gave her the Executive Position Aftenposten (In Norwegian)
  10. The Ranking of top 25 Young Business Talents The Management Newspaper "Ukeavisen Ledelse" (In Norwegian)
  11. "Gratulerer Anita Krohn Traaseth - vinner av Oda-prisen 2012". archive.ph. 2014-10-28. Retrieved 2022-09-16.
  12. "Anita Krohn Traaseth". eic.ec.europa.eu. Retrieved 2022-08-15.
  13. "– Det føles ekstra godt å legge frem slike resultater akkurat nå". www.aftenposten.no (in Norwegian Bokmål). Retrieved 2022-08-15.
  14. "Team". www.startupnorway.com. Retrieved 2022-08-15.
  15. Jerijervi, Dag Robert. "Anita Krohn Traaseth blir ny styreleder i Qvisten". kampanje.com (in Norwegian Bokmål). Retrieved 2022-08-15.
  16. "Ex-CEO of Innovation Norway Anita Krohn Traaseth takes helm as Skyfri Chairwoman - Skyfri". skyfri.com. 2022-05-09. Retrieved 2022-08-15.
  17. Bocuse. "Styret i Stiftelsen". Bocuse'dOr Norge (in Norwegian Bokmål). Retrieved 2022-08-15.
  18. "Anita Krohn Traaseth". eic.ec.europa.eu. Retrieved 2022-08-15.
  19. "EIC Board". eic.ec.europa.eu. Retrieved 2022-08-15.
  20. Svardal, Yngve Garen (2022-08-08). "Fra nå av kan du bare høre Anita Krohn Traaseths podkast hos Podimo". www.kom24.no (in Norwegian Bokmål). Retrieved 2022-08-15.
  21. Norwegian executive tells women to go for success over perfection - Chicago Tribune, October 9, 2014
  22. Sentrum, Cappelendamm | Postadresse: Postboks 1900; informasjonskapsler, 0055 Oslo | Besøksadresse: Akersgata 47/49 | Telefon sentralbord: 21 61 65 00 © Cappelen Damm AS | Rettigheter og lover | Personvern og (2021). "Fisken på disken". Cappelendamm (in Norwegian). Retrieved 2022-08-15.
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