Anna (Finnish magazine)

Anna is a women's magazine based in Helsinki, Finland. Founded in 1963 it is one of the earliest women magazines in the country.

For defunct Italian women's magazine, see Anna (magazine).

Anna
CategoriesWomen's magazine
FrequencyWeekly
Founded1963
First issueAugust 1963
CompanyOtava Media
CountryFinland
Based inHelsinki
LanguageFinnish

History and profile

Anna was launched in 1963.[1][2] The cover of the first issue which was published in August 1963 featured Johanna Toivonen, a Finnish fashion model and stewardess.[3] The founding company was Apulehti, a publishing house, which would be renamed as A-lehdet in 1981.[4]

The magazine is part of Otava Media and published on a weekly basis.[5][6] Its target audience is middle-class women living in cities.[2][7]

The magazine encourages the emancipation of women[1] and described itself as a feminist magazine in the 1980s.[7] Kirsti Lyytikäinen, the first editor-in-chief of Anna,[4] was instrumental in creating this approach.[2] In addition, its contributors have a leftist political stance.[2] However, in 2013 a female journalist of the magazine was fired due to her negative writings about L'Oreal which was a major advertiser for the magazine.[8] During this incident the editor-in-chief of the magazine was Emma Koivula who urged her to resign from the post.[8]

Anna focuses on the profiles of Finnish female politicians[1] and also covers the international career path of Finnish fashion models.[3] Uma Aaltonen is one of the contributors of the magazine.[9] In 2003 Anna sold 502,000 copies.[10] As of 2008 the magazine had more than 100,000 readers.[1]

References
  1. Erkka Railo (2014). "Women's Magazines, the Female Body, and Political Participation". NORA - Nordic Journal of Feminist and Gender Research. 22 (1): 49. doi:10.1080/08038740.2013.869620. S2CID 143690762.
  2. Heidi Kurvinen (2015). "Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women's Magazine—The Case of Anna, 1965–1970". In Yulia Gradskova; Sara Sanders (eds.). Institutionalizing Gender Equality: Historical and Global Perspectives. Lanham, MD: Lexington Books. p. 23. ISBN 978-1-4985-1674-7.
  3. Laura Saarenmaa (2013). "The Cosmopolitan Imagination in the Cold War Context: Finnish Fashion Models and National Fantasies of International Success". Fashion Theory. 12 (3): 322. doi:10.2752/175174113X13597248661783. S2CID 146295117.
  4. Susanna Fellman; Pirkko Leino-Kaukiainen (2006). "Business or Culture? Family Firms in the Finnish Media Business in the 20th Century". Scandinavian Economic History Review. 54 (3): 256. doi:10.1080/03585520600973618.
  5. "anna". Otava Media. Retrieved 21 August 2021.
  6. Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 297. doi:10.1177/0267323114523887. S2CID 144485316.
  7. Johanna Leinonen (Summer 2017). "Hierarchies of Desirability: Racialized Cartographies in Media Discourses on Relationships between Finns and Foreigners (1982–1992)". Scandinavian Studies. 89 (2): 221. doi:10.5406/scanstud.89.2.0217. S2CID 165809208.
  8. "Journalisti-lehti: Annan toimittaja haluttiin sivuun". Helsingin Sanomat (in Finnish). 24 May 2013. Retrieved 25 August 2021.
  9. "Ulla-Maija "Uma" Aaltonen on kuollut". Yle Uutiset (in Finnish). 14 July 2009. Retrieved 21 August 2020.
  10. Kaisa Nykanen; Tarja Suominen; Merja Nikkonen (2011). "Representations of hysterectomy as a transition process in Finnish women's and health magazines". Scandinavian Journal of Caring Sciences. 25 (3): 610. doi:10.1111/j.1471-6712.2010.00861.x. PMID 21244456.

Official website

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