Answer Me This!

Answer Me This! was a comedy podcast by Helen Zaltzman and Olly Mann made between 2007 and 2023, in which they answered questions submitted by the general public. It was one of the first independent British podcasts to gain success, and led to both Zaltzman and Mann establishing careers as professional podcasters. [1] Initially produced weekly, the podcast became fortnightly in January 2014 and then monthly in December 2016. The series originally ended with its 400th episode on 5th August 2021, but returned for one further episode in 2023.[2]

Answer Me This!
Presentation
Hosted byHelen Zaltzman
Olly Mann
GenreComedy
Production
No. of episodes401
Publication
Original releaseJanuary 2007 (2007-01) โ€“
August 2021 (2021-08)
one-off return:
2023
Cited asBest Internet Programme (Silver, 2010; Gold, 2011) Radio Academy Awards
Gold Award, 2021 British Podcast Awards
Related
Websiteanswermethispodcast.com

Answer Me This! was nominated for Sony Radio Academy Awards in 2009, 2010, and 2011, in the category "Best Internet Programme"; in 2010, the podcast won the silver award[3] and in 2011, it won the gold award.[4] In 2021 the podcast received a special Gold Award from the British Podcast Awards, honouring its status in the development of British podcasting.[5]

Cast

Zaltzman and Mann in 2012

Answer Me This! was hosted by Zaltzman, Mann, and Dr. Martin Austwick (a.k.a. "Martin the Sound Man").[6] Since founding the podcast, all three have become professional podcasters. [1] Prior to this, Mann's background was in presenting and broadcasting, featuring as a pundit on Sky News, BBC Radio Five Live and BBC Breakfast, and as presenter on radio stations such as LBC,, BBC Radio 4 and Magic FM.[7] Zaltzman started her career primarily as a writer, writing comedy for BBC Radio 1 and Radio 4, and with credits on several TV shows. She also wrote book reviews for The Observer and copy for several newspapers and magazines, as well as performing live with Josie Long and Robin Ince's Book Club and School for Gifted Children.[8] Zaltzman and Mann met at St Catherine's College, Oxford, where they both studied English. Austwick, a musician and singer, has a DPhil in quantum physics and was a full-time university lecturer until 2017; he now works full-time in podcasting, both presenting and creating music for podcasts as well as producing them.[9] In 2011, Zaltzman and Austwick got married, with Austwick subsequently changing his name to Martin Zaltz Austwick.

Format

The format of the show is Zaltzman and Mann answering listeners' questions, submitted via email, answerphone or Skype, with subjects ranging from personal problems and factual queries to philosophical dilemmas or everyday petty quibbles. The episodes are punctuated by jingles, many of which feature comedians Joanna Neary, Holly Walsh, Tom Price, Lizzie Roper and Stuart Goldsmith, and musicians Martin White, Jay Foreman, and Gavin Osborn. [1] As well as the regular episodes, Answer Me This released several paid-for themed albums. The first of these, in March 2012 titled Jubilee featured material about the British Royal Family, while subsequent albums were Sports Day, Holidays, Christmas, Love and Home Entertainment. The albums all placed in the UK iTunes album chart.[10]

A book adaptation of the podcast, called Answer Me This!, was published by Faber & Faber on 4 November 2010 and features questions from the podcast as well as brand new ones.[11]

Critical success

The show has been Critic's Choice in numerous national publications, including The Times, Time Out, Radio Times, Q Magazine, and The Independent.[12] On 27 July 2009, the show was chosen by The Guardian as one of its "Top 10 comedy podcasts in the world";[13] the following day, The London Paper also named the show in its chart of the "Top 10 homemade podcasts in the UK".[14]

Radio show

Zaltzman and Mann worked together on several radio shows, building on the success of Answer me This, becoming the first presenters in the UK to move from podcasting into national radio.[15] "Web 2009 with Helen and Olly" was broadcast on Radio 5 Live on 31 December 2009.[16] A second programme, called "Web 2010 with Helen and Olly" was broadcast on Radio 5 Live on 4 July 2010.[17] In 2014, they presented a two-part Radio 4 documentary called "Podcasting - The First Ten Years".[18]

Luxembourg audience

In December 2007, frustrated at having only reached as high as number 21 in the UK iTunes charts, the Answer Me This! team spent one day in Luxembourg attempting to crack the Luxembourg iTunes top 20. Their publicity stunts, including giving away free biscuits at the Christmas market and appearing on the ARA City Radio breakfast show (Luxembourg's only English-speaking radio station), saw them reach number 13 in the charts within only 24 hours. They then went on to reach number 3 by the end of the week.[19]

References

  1. Crampton, Caroline (8 June 2021). "Downloading a parallel world: Helen Zaltzman on what it takes to make a successful podcast". New Statesman. Retrieved 17 August 2021.
  2. "Episode 401: Bananas gone wild". 6 April 2023.
  3. Winners โ€“ Best Internet Programme 2010 Sony Radio Academy Awards
  4. Winners โ€“ Best Internet Programme 2011 Sony Radio Academy Awards
  5. "2021 Winners". British Podcast Awards. Archived from the original on 15 July 2021. Retrieved 17 August 2021.
  6. Sawyer, Miranda (August 2021). "Listen up: why indie podcasts are in peril". The Guardian. Retrieved 17 August 2021.
  7. Mann, Olly. "About". Retrieved 17 August 2021.
  8. Zaltzman, Helen. "About". Retrieved 17 August 2021.
  9. ZaltzAustwick, Martin. "Home Page". Retrieved 17 August 2021.
  10. "ITunesCharts.net: Helen & Olly (British iTunes Music Chart Performance)". iTunesCharts.net. Retrieved 17 August 2021.
  11. "Answer Me This". Goodreads. Retrieved 17 August 2021.
  12. What The Papers Say Answer Me This! A list of reviews from newspapers and magazines
  13. Top 10 Comedy Podcasts The Guardian, 27 July 2009
  14. The 10 best podcasts Archived 31 July 2009 at the Wayback Machine The London Paper, 28 July 2009
  15. BBC Radio 5 live to Answer Me This! Broadcast, 27 November 2009
  16. BBC Radio Five Live Announces Christmas Treats Archived 29 November 2009 at the Wayback Machine News on News, 27 November 2009
  17. Web 2010 with Helen and Olly BBC Radio 5 Live, 4 July 2010
  18. "Podcasting - The First Ten Years". BBC Radio. Retrieved 17 August 2021.
  19. How we cracked the iTunes top 20 The Telegraph, 12 January 2008
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