Anti Social Social Club

Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles-based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]

Anti Social Social Club
Product typeClothing Streetwear
OwnerMarquee Brands
CountryLos Angeles, United States
Introduced2015 (2015)
MarketsWorldwide
TaglineSelf Doubt
Websiteantisocialsocialclub.com

Anti Social has collaborated with A Bathing Ape,[6] Rimowa, Dover Street Market,[7] Playboy,[8][9] Hello Kitty,[10] Hot Wheels,[11] DHL,[12] Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.[13]

History

Anti Social Social Club was founded in 2015 through Twitter. It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[14] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[14] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[15]

See also

References
  1. Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club Hypebeast, Madrell Stinney, December 7, 2015
  2. How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity TIERNEY FINSTER, Vice Media, March 30, 2016
  3. Neek Lurk Talks Founding Anti Social Social Club in New Interview Jake Boyer, Highsnobiety, August 9, 2016
  4. "Neek Lurk: Manic Depressive, Sadistic, Masochist". HYPEBEAST. 7 December 2015. Retrieved 2019-10-05.
  5. Anti Social Social Club Acquired by Marquee Brands LAUREN SHERMAN, Business of Fashion, 26 May 2022
  6. A BATHING APE® X ANTI SOCIAL SOCIAL CLUB Archived 2020-11-07 at the Wayback Machine bape.com
  7. A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday Graeme Campbell, Highsnobiety, October 4, 2017
  8. Anti Social Social Club Taps ‘Playboy’ for Exclusive Capsule Renz Ofiaza, Highsnobiety, September 18, 2017
  9. ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE Corey Fuller, Flaunt September 19, 2017
  10. Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab Highsnobiety, August 18, 2018
  11. ASSC x HOTWHEELS collaboration Hypebeast, November 23, 2019
  12. "DHL and Anti Social Social Club Launch Exclusive Collaboration". www.prnewswire.com (Press release). Retrieved 2020-03-12.
  13. Anti Social Social Club Celebrates 'Gran Turismo 7' With a Capsule Collection Hypebeast, August 12, 2022
  14. Finster, Tierney (2016-03-30). "Anti Social Social Club | How Neek Lurk Made Money from Melancholia". Amuse. Retrieved 2020-03-31.
  15. Team, Amuse (2020-01-13). "Anti Social Social Club | Kanye West, BTS, Kim Kardashian, and Other Famous Fans". Amuse. Retrieved 2020-03-27.


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