AppsFlyer

AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California.[1][2]

AppsFlyer Ltd.
TypePrivate
IndustryMobile attribution and analytics
Founded2011
FoundersOren Kaniel and Reshef Mann
Headquarters
San Francisco
,
United States
ProductsNativeTrack and OneLink
Websitewww.appsflyer.com

History

AppsFlyer is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and CTO Reshef Mann. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[3]

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[4] and Magma[5] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[6][7] from Fidelity Growth Partners Europe,[8] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[9]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[10]

In May 2018, AppsFlyer acquired the development team Yodas.[11]

In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. The round was led by growth equity firm General Atlantic.[12]

References
  1. "AppsFlyer Announces New Headquarters in San Francisco".
  2. "Small Tech Companies Finding Niche In San Francisco Office".
  3. "AppsFlyer @ Start-Up Nation Finder - Israeli startup network". AppsFlyer @ Start-Up Nation Finder. Retrieved 17 November 2016.
  4. "Venture Capital". Pitango.com. Retrieved 21 May 2015.
  5. "Companies". Magmvc.com. Retrieved 21 May 2015.
  6. Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". WSJ Blogs – Digits. Retrieved 25 May 2015.
  7. Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform". Retrieved 11 May 2015.
  8. "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  9. "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  10. "AppsFlyer Opens New US Headquarters in San Francisco's South of Market District". MarTech Series.
  11. "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט - www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
  12. Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH - www.calcalistech.com. Retrieved 21 January 2020.
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