Aravind Laboratories

Aravind Laboratories is an Indian cosmetic manufacturing company, founded in 1938.[1][3] It is based in Chennai, Tamil Nadu, India. The company is known for its Eyetex range of cosmetics.[4][5][6]

Aravind Laboratories
IndustryCosmetic
Founded1938 (1938)[1] in Triplicane, Madras Presidency, British India
FounderK. Vasudevan
HeadquartersChennai,
Tamil Nadu
,
India
Area served
India
Key people
R. Rajagopal (MD)
D. Hari Prasad (MD)
ProductsEyetex, Saandhu, Kanmai, 11-in-one
BrandsEyetex, Eyetex Dazller, Dazller Eterna, Pallavi, Divyaa and Poornima
Number of employees
1,400 [2] (2012)

History

The company was started with a small store in Triplicane in 1938 by K. Vasudevan, an assistant to Carnatic singer M.S. Subbulakshmi. Vasudevan started making Kajal (Kohl) under the name of Eyetex brand. In its initial days, the company manufactured Kajal and Kumkum liquid in glass bottles. It manufactured kanmai, a shiny, jet-black substance that was used to accentuate the eyewash first sold at Pushpavanam Stores in Triplicane, Tamil Nadu. Vasudevan also made saandhu, a deep-red liquid used to draw bindis.[1] The company was acquired by A.V. Srinivasan, a chemist in 1958. The company set up its first manufacturing unit in Ramapuram in 1968, where its factory is currently located, as of April 2016. In 1981, the 11-in-one, one of Aravind's popular products, was launched. The product consists of 11 colours of liquid saandhu packed in a circular box.[1] In 2002, the company began selling colour cosmetics like eyeliner, nail polish, lipstick, mascara, face-wash, scrub and lip gel, under the brand-name Dazller. They contribute 45% of Aravind's turnover.[2] Aravind Laboratories garnered a turnover of ₹24.50 crore (US$3 million) in the year 2007.[7] The company also claims for introducing the 'buy one get one free' marketing strategy to market the product by selling a 2-in-1 pack for the price of one, as reported by The Hindu Business Line.[6] Eyetex was the cosmetic partner of Star Plus's dance reality show, Nach Baliye of season 9 in 2019.[8]

References
  1. Kannadasan, Akila (12 April 2016). "An eye for beauty". The Hindu.
  2. Kannan, Swetha (14 November 2012). "Eyetex wants to be more than a kajal, kumkum brand". The Hindu Business Line.
  3. "India Major Manufacturers". Bhavan's Journal. Bharatiya Vidya Bhavan. 24 (1–13). 1977.
  4. "Aravind Laboratories to launch men's premium cosmetics in 2-3 months". The Economic Times. 13 March 2012.
  5. India Major Manufacturers (8 ed.). Business Information Agency. 2008. ISBN 9781418771973.
  6. Sriram, Malathy (21 November 2016). "Eyetex eyes the big league". Business Line.
  7. "Aravind Laboratories eyeing Rs.32 crore business". DNA India. 28 June 2007.
  8. "Star Plus ropes in five sponsors for 'Nach Baliye 9'". TelevisionPost. 12 July 2019.
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