Aric Rindfleisch

Aric Rindfleisch (born 28 October 1965), is an American marketing author and professor. He is the Executive Director of the Illinois MakerLab at University of Illinois at Urbana–Champaign,[1] and John M. Jones Professor of Marketing.[1] He was included in "The Best 300 Professors" list compiled by The Princeton Review in 2012.[2] Rindfleisch is a former executive at the advertising agency J. Walter Thompson.[3] In 2015 he started a course on digital marketing at Coursera.[4] He also served as an officer in the US Army Reserve for 14 years.[5]

Aric Rindfleisch
Born28 October 1965
Farmington, Connecticut, United States of America
NationalityAmerican
Other namesA. Rindfleisch
EducationUniversity of Wisconsin–Madison, PhD, 1998
Cornell University, MBA, 1990
Central Connecticut State University, BS, 1987
OccupationProfessor of marketing.

Research

Rindfleisch has been exploring the theme of brand loyalty[6][7] and materialism[8] in various studies. In 2006, he conducted with 2 colleagues a study which established the concept of the doppelganger brand image.[9] He is also known for promoting advanced technologies like 3D printing.[10] His current research focuses on collaborative innovation, customer co-creation, and the maker movement. Over the past three years, he has been heavily involved in the 3D printing community and built an early MakerBot Cupcake in 2010.[11]

Teaching

Rindfleisch teaches two courses in the iMBA program offered by the Gies College of Business at the University of Illinois at Urbana-Champaign and is also the instructor in an online course, "Marketing in a Digital World", offered by Coursera and University of Illinois at Urbana-Champaign. Aric has a 4.84/5 rating (4,189 Ratings) as a teacher on Coursera [12] "Marketing in a Digital World" is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.[13]

Publications
  • Rindfleisch, A., O'Hern, M., Sachdev, V. 2017. The Digital Revolution, 3D Printing, and Innovation as Data. Journal of Product Innovation Management, 34: 681-690
  • Mahr, D., Rindfleisch, A., Slotegraaf, R. 2015. Enhancing Crowdsourcing Success: The Role of Creative and Deliberate Problem-Solving Styles. Customer Needs and Solutions, 209-221
  • Wuyts, S., Rindfleisch, A., Citrin, A. 2015. Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35: 40-55.[12]

Honors and awards

List of Teachers Ranked as Excellent, University of Illinois, 2014, 2016.[12] He was named by Princeton Review as one of “The Best 300 Professors” in America.

References
  1. "Aric Rindfleisch". University of Illinois at Urbana–Champaign. Archived from the original on 2015-04-28. Retrieved 2015-05-03.
  2. Käri Knutson (2012-04-12). "'300 Best Professors' list includes four from UW". University of Wisconsin–Madison. Archived from the original on 2015-05-05. Retrieved 2015-05-03.
  3. Phil Wahba (2007-01-23). "The Politics Of Gap's Advertising". The Sun (New York). Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  4. Thomas Smale (2014-03-25). "10 Free Online Courses That Can Benefit Every Entrepreneur". Entrepreneur. Archived from the original on 2015-05-07. Retrieved 2015-05-03.
  5. "Aric P. Rindfleisch — Institute for the Study of Business Markets". isbm.smeal.psu.edu. Retrieved 2015-06-01.
  6. "Security blankets: Materialism and death anxiety lead to brand loyalty". Eurekalert.org. 2009-12-26. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  7. "Is Brand Loyalty A Thing of the Past?". The Wall Street Journal Europe. 2009-09-03. Archived from the original on 2015-04-28. Retrieved 2015-05-03.
  8. Amanda L. Chan (2013-02-12). "6 Reasons Why People -- Not Things -- Will Make You Happier". The Huffington Post. Archived from the original on 2015-05-13. Retrieved 2015-05-03.
  9. the concept of the doppelganger brand image
  10. Nenad Tadic (2013-12-05). "Universities create 3D printing spaces but at unequal paces". USA Today. Archived from the original on 2015-04-18. Retrieved 2015-05-03.
  11. "Aric Rindfleisch, Executive Director". Archived from the original on 2015-10-27. Retrieved 2015-06-01.
  12. "- Gies College of Business". Retrieved 2018-03-24.
  13. "Class Central's Top 50 MOOCs of All Time". 19 July 2016.


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