Arthur Sadoun

Arthur Sadoun (born 23 May 1971) is a French businessman. He is the chairman and CEO of Publicis Groupe, the world's third largest advertising and PR group.[1]

Arthur Sadoun
Born (1971-05-23) 23 May 1971
Alma materEuropean Business School Paris
INSEAD
TitleChairman and CEO, Publicis Groupe
TermJune 2017-
PredecessorMaurice Lévy
SpouseAnne-Sophie Lapix

Early life and education

Sadoun was born in Dourdan, France in 1971 to a well-off family of industrials.[2] He received his secondary education from L'école alsacienne, a private school in Paris and graduated from European Business School Paris in 1992. He later obtained an MBA from INSEAD in 1997.[3]

Career

In 1992, after graduating in France, Sadoun went to Chile where he founded his own advertising agency Z Group, which he sold to BBDO in 1997.[4]

Soon after returning to France in 1997 he joined TBWA in 1999 as Head of International Strategic Planning and Head of Development before he became managing director in 2000 and CEO in 2003.

In December 2006, Sadoun became CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleustein-Blanchet and previously led by Maurice Lévy. His initial focus was on development, leading to the acquisition of key clients for the agency.[5]

In January 2009, Maurice Lévy appointed Arthur Sadoun as CEO of Publicis Worldwide France, a network of 21 agencies including Publicis Conseil, Publicis Dialog, Marcel as well as a regional network across France.[6]

In April 2011, Sadoun was appointed managing director of Publicis Worldwide, the global network of the Publicis creative agencies, before becoming its CEO in October 2013.

In December 2015, Sadoun was named CEO of Publicis Communications, Publicis Groupe's creative hub composed of Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, MSLGROUP and Prodigious networks, totalling nearly 30,000 employees. His appointment as Chairman & CEO of Publicis Groupe was announced in January 2017. Sadoun officially took on this role on June 1, 2017, making him the 3rd leader of Publicis Groupe in its 91 years of existence after the founder Marcel Bleustein-Blanchet and Maurice Lévy.

Personal life

Sadoun is married to the French journalist and television presenter Anne-Sophie Lapix.[7]

Honours

Sadoun was made Chevalier of the French National Order of Merit in 2014.[8]

Accolades

In 2016, Sadoun was named "Agency Executive of the Year" by AdAge, and as "Personality of Year" during the 37th French Grand Prix des Agences de l'Année.

References
  1. "Top 10 ad agencies leading the advertising industry in 2022". eMarketer. 7 January 2022.
  2. Counis, Alexandre; Richebois, Véronique (26 May 2017). "Arthur Sadoun - Le roi Arthur". Les Echos (in French). Retrieved 2 September 2022.
  3. Miguet, Francois (31 May 2017). "Ce que vous ne savez (peut-être) pas sur Arthur Sadoun, le nouveau patron de Publicis". Capital (in French). Retrieved 2 September 2022.
  4. Fardeau, Aurélie (20 January 2009). "Les nominations de la semaine du 20 janvier 2009". Retrieved 2 September 2022.
  5. Devillers, Sonia (25 March 2009). "Publicis redéploie ses activités en France". Le Figaro (in French). Retrieved 2 September 2022.
  6. Delcayre, Alain (22 January 2009). "Arthur Sadoun est nommé président de Publicis France et Publicis Consultants se réorganise". Stratégies. Retrieved 2 September 2022.
  7. Tylee, John (9 December 2014). "Publicis' Arthur Sadoun: 'Charm, charisma and arrogance in a single package' | Campaign US". Campaignlive.com. Retrieved 15 June 2017.
  8. "Décret du 13 juillet 2021 portant promotion et nomination dans l'ordre national de la Légion d'honneur". Act of 13 July 2021 (in French). Retrieved 2 September 2022.
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