Asa Asika

Asa Asika (born 14 August 1990), is a Nigerian talent manager, best known as Davido's manager, also the co-founder of The Plug (subsidiaries; Plug Entertainment, Plug Live, The Plug Music, Plug Films, Plug Publishing, and Plug Sports) and The Block Party Series.

Asa Asika
Born
Asa Asika

(1990-08-14) 14 August 1990
Lagos State, Nigeria
NationalityNigerian
Alma materWhite Sands School
Occupations
Years active2012–present
Known forPlug Entertainment

Early life

Asa Asika was born on 14 August 1990,[1] and is the oldest of three siblings. His mother died when he was seven years old.[1]

Career

Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen,[2] until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ,[3] and other clients including R2Bees and Davido. In 2013, he founded his entertainment management company, StarGaze Management Company,[4] after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company.[4] In 2016, he founded The Plug Entertainment (aka The Plug),[5] a management firm. In 2017, he became Davido's manager again, under The Plug Entertainment.[6] He won Artiste Manager of the Year at The Beatz Awards 2019,[7] and 2018 City People Music Awards.[8] On 22 March 2021, he received multiple plaques from RIAA for Davido, and Ayo Jay.[9]

Personal life

He is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with Cuppy[10] became public, and ended in 2020.[11]

Awards and nominations
Year Award Category Recipient Result
2017 City People Music Awards Music Manager of the Year Himself Nominated
The Beatz Awards Artiste Manager of the Year Nominated
2018 City People Music Awards Artiste Manager of the Year Won
Maya Awards (Africa) Entertainment Personality Nominated
2019 The Beatz Awards Artiste Manager of the Year Won
African Entertainment Awards USA Best African Talent/Artist Managers Nominated
2021 The Beatz Awards Best Artist Manager of the Year Nominated
Muzikol Music Awards Best African Artist Manager Nominated
2022 The Beatz Awards Artiste Manager of the Year Nominated

References
  1. Stets, Regina (19 June 2018). "Top facts about Asa Asika, Davido's charismatic manager". Legit.ng. Retrieved 26 July 2021.
  2. "Know More About Asa Asika – The Youngest Music Manager In Nigeria". BuzzNigeria. 2 November 2015. Retrieved 26 July 2021.
  3. Akan, Joey. "Asa Asika: The African Crossover Specialist". Afrobeats Intelligence. Retrieved 26 July 2021.
  4. "BN Music: Asa Asika on His NEW StarGaze Management Company + Naeto C, BOJ (of DRB Lasgidi) & Ayo Jay". BellaNaija. 5 February 2014. Retrieved 26 July 2021.
  5. Custodian, Culture (21 July 2021). "Asa Asika Shares His Story on the Made in Nigeria Podcast". The Culture Custodian. Retrieved 26 July 2021.
  6. "Davido reunites with Asa Asika despite saying 'I'm my own manager'". TheCable Lifestyle. 31 January 2017. Retrieved 26 July 2021.
  7. "The Beatz Awards 2019: Don Jazzy to reward renamed award category 'Don Jazzy New Discovery Producer' with him". Pulse Nigeria. 25 November 2019. Retrieved 27 July 2021.
  8. "DMW bags 6 Awards at the 2018 City People Music Awards". Plus TV Africa. 29 October 2018. Retrieved 26 July 2021.
  9. "Davido's Manager Asa Asika Brags After Receiving Multiple RIAA Plaques". GhGossip. 22 March 2021. Retrieved 26 July 2021.
  10. "DJ Cuppy reveals how long she's been dating Asa Asika". Vanguard News. 12 August 2018. Retrieved 26 July 2021.
  11. "DJ Cuppy says she messed up relationship with ex-boyfriend Asa Asika". Pulse Nigeria. 20 November 2020. Retrieved 26 July 2021.
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