Ashinaga (organization)

Ashinaga operates two complementary systems for fundraising. The first system consists of street fundraising campaigns held each spring and fall across Japan, organized by college students receiving Ashinaga student loans. These fundraising activities are staged at over 200 train stations and other sites around Japan. When these campaigns began in 1970, donations were solely for children who had lost parents in traffic accidents. Over the years, support was extended to children who had lost parents due to other kind of accidents, illness, suicide, and natural disasters. From Ashinaga’s first campaign, more than $80 million[18][19] was raised by street fundraising.

The second system is the deployment of regular anonymous donors, called Ashinaga-san ("Mr." or "Ms. Long-Legs"). All Ashinaga funding therefore comes from individual donors and private companies. Ashinaga receives no government subsidies.

As Ashinaga’s president, Yoshiomi Tamai received the Resource Alliance’s Global Fundraiser Award[20][21] at the 2012 International Fundraising Congress. The award is given to individuals who have demonstrated fundraising success over a sustained period of time.[22]

The 11 March 2011 earthquake and resulting tsunami was the biggest in Japan’s history. More than two thousand children lost their parents in the earthquake and tsunami that hit the Tohoku. On 14 March, Ashinaga moved to provide these children with one-time emergency relief grants and immediately began fundraising for this cause, the organization’s first major overseas fundraiser being held in Times Square, New York City.[23] As of 31 March 2013, Ashinaga has received nearly 200,000 donations totaling ¥5.9 billion from Japan and overseas for use in providing these grants, as well as scholarships and emotional care for the children who lost parents in the earthquake.[24] The majority of the funds eventually gathered came from anonymous donations; 2,081 children, including newborns and students of various educational levels, were provided with emergency relief grants worth ¥2.8 million.

The organization runs two kinds of facilities for orphans: the Kokoro Juku and Rainbow House.

The Kokoro Juku [こころ塾, "Heart Academy"] is a residential facility for university students receiving student loans from Ashinaga. Families of children who have lost parents often struggle financially – meaning tuition and living costs can be a barrier to entering university – so the Kokoro Juku offers students both room and board at low cost.[25] These facilities also offer social guidance and various programs designed to improve reading, writing, and public speaking abilities, the goal being "to help students develop into responsible adults who will contribute to society from a base of kindness and compassion, a board perspective, and an international mindset." . There are currently two Kokoro Juku in Tokyo and Kobe, and another such facility is being constructed in Uganda.[26]

The Rainbow House is for younger orphans, designed as a place where they can receive psychological support. The facilities are used for weekly one-day gatherings on weekends for bereaved children and guardians and overnight events held several times a year for families. The facilities typically also provide training courses for facilitators, volunteers who will take care of children who visit the facility.[27] These centers have rubber-walled "volcano rooms", where orphans can hit punching bags to vent frustrations, and a "quiet room" to talk about their emotions.[28] The name for the Rainbow House comes from the aftermath of the 1995 earthquake, when a fourth-grade boy attending an Ashinaga summer camp drew a rainbow, but colored it black.[29] There are now Rainbow Houses in Kobe, Tokyo, Sendai, Ishinomaki and Rikuzentakata in Japan, and Nansana, Uganda.[30]

Every year Ashinaga organizes tsudoi [‘集い, lit. "gathering"], summer camps for student loan recipients in 11 different locations across the Japan.[31] From 2000 to 2007, Ashinaga held eight international summer camps in Japan for orphans of earthquakes, war, and other disasters overseas. Camps focused on the emotional and psychological care of the children, and allowed both Japanese orphans and those from overseas to interact and share their experiences.[32]

Ashinaga Uganda was established in 2001 as an international NGO that provides emotional and educational support to orphans who have lost one or both parents as a result of HIV/AIDS. In 2003, the President of Uganda, H.E. Yoweri Kaguta Museveni, formally opened the Ashinaga Uganda Rainbow House in Nansana.

The Uganda Rainbow House runs several programs. Since 2007 the Rainbow House runs a literacy education program, called terakoya [寺子屋, lit. "temple schools", private elementary schools], which currently provides lessons in English, math, science, social studies, and physical education to 52 orphans, aged 7 to 15.[33] It also runs a care program that provides children with psychological support. The program takes place on Saturdays, and is held about 40 times a year. Each year a total of approximately 2,000 children participate.[34] Additionally, there is a yearly outing for young children, aged from 9 to 13 and a camp for teenagers, 14 years and older.[35]

On 13 June 2012, the son of the Emperor of Japan, Prince Akishino, and his wife, Princess Kiko, visited Ashinaga Uganda.[36]

Ashinaga ran its first major internship program in 2014, hosting 100 interns from 28 different universities based in 13 countries. The interns’ main aims were to improve Ashinaga students’ conversational and communicative skills, help them develop educationally, and encourage a self-help mind-set. In addition, the 100 interns along with 50 Japanese students took part in a 3-day "Global Student Conference" to discuss ways in which to implement the Ashinaga Africa Initiative.[37]

The "At Home in the World" [世界がわが家] performance is the Ashinaga Africa Initiative’s public awareness program. It was first held in March 2014, in Sendai and Tokyo.[41][42] The concert is a collaborative effort between Ashinaga and Vassar College, directed by John Caird, and features dancing and singing by children from a school run by Ashinaga Uganda; music by members of the Vassar College Choirs; and a wadaiko (traditional Japanese drumming) performed by a team of teenagers from the Tohoku region that was devastated by the 2011 earthquake and tsunami. More performances are planned for 2015, to be held in New York, Washington, DC, and Tokyo.[43]

The council’s purpose is to act as an advisory board to Ashinaga, to provide guidance for the Ashinaga Africa Initiative and to develop Ashinaga’s institutional trust and authority internationally. Kenjin are intellectual and business leaders held in high public regard and who are knowledgeable about global issues, while Tatsujin are nationally or internationally recognized artists, performers, and athletes who are socially active and globally conscious. As of June 2015, the Council comprises 66 members: 25 members from Europe, 17 members from North America, 11 members from South America and 13 members from Asia. The council is chaired by Mr. Louis Schweitzer.[44][45]