Ashish Parmar

Ashish Parmar (8 October 1979 – 23 January 2020) was an Indian photographer who is best known for his iPhone photograph that was plastered on billboards across the world. He shot subjects of varied nature – weddings, high end events, music festivals and wildlife.[1][2] He was the Official Photographer for the Royal Challengers Bangalore in 2010.[3] He was also one among the top 12 Electronic Dance Music photographers in India.[4] In 2016, an image he took of his wife and posted on Instagram was chosen as a part of Apple’s "Shot on iPhone 6S" ad campaign.[5][6] He was also the only Indian photographer to be invited to the Future Music Festival Asia held in Kuala Lumpur in 2014.[7]

Ashish Parmar
Born(1979-10-08)8 October 1979
Died23 January 2020(2020-01-23) (aged 40)
NationalityIndian
Known forFirst Indian featured on Apple Inc.'s Shot on iPhone campaign, Official Photographer for the Royal Challengers Bangalore and Neha Dhupia's wedding
SpouseRaina Nanaiah

Biography

Ashish Parmar was born and brought up in Bangalore. He had no formal education beyond senior secondary (10th grade) but had been interested in photography from the age of 16.[8] He became a full-time photographer in 1996.

Picture of his wife, Raina that was uploaded on Instagram

iPhone 6S campaign

Ashish has been featured in multiple online newspapers about being selected for the iPhone 6S campaign. Pictures that were shot on an iPhone 6S were featured in the iPhone 6S Photo Gallery. His candid shot of his wife holding a diya in her hand in a red saree with a purple-colored diya cupped in her hands, looking straight into the camera with a natural smile was plastered on hoardings at various locations in India (Bengaluru, Mumbai, Chennai and Kolkata) and abroad, including the US (Los Angeles, Manhattan and New York), UK (London) and France.[8] His picture was one of 53 images from 41 individuals chosen across the world.[9] Ashish was the only Indian resident to get selected.[1] Ashish and his wife, Raina were also featured on news channels like ETV News Kannada and News9 after their photo went viral.[6]

Latest Achievements

In April 2019, a photograph shot by Ashish in Maasai Mara, Kenya of a cheetah staring right into the camera was featured on Instagram. The photograph was of a curious sub adult cheetah that was inquisitive enough to check what the trigger noises of the camera was all about.[10]

In May 2018, he was commissioned to shoot the hush-hush wedding of famous Bollywood actor, Neha Dhupia.[11] Ashish had met Dhupia at the MTV Roadies shoot in 2018 and they hit it off and became friends.[12]

In March 2018, Ashish shot the MTV Roadies, a very popular youth-based reality show hosted by Rannvijay Singh.[13] In the show, a group of contestants traveled to different destinations and participated in various tasks that challenged their physical and mental strength.[1] Ashish Parmar also shot MTV Roadies in 2019 for the show was called Roadies: Real Heroes. In 2019, it was shot in parts of Kerala, Coorg and Chikmagalur.

In November 2018, Tim Cook, CEO of Apple Inc. wished the world for Diwali by tweeting 2 photographs shot by Ashish Parmar.[14]

Being one of the first photographers to shoot images of a very rare 'spotted' zebra, Ashish Parmar was featured in newspapers and social media.[15]

Tira Spotted Zebra

In other media

Ashish’s image that was shot at VH1 Supersonic, was featured in Forbes India in December 2015.[16] His images have been used by Lonely Planet and Nat Geo Traveller.[17] An image of his taken on his iPhone X in March 2018 was tweeted by Tim Cook, CEO of Apple Inc.[18]

Death

After he suffered a heart attack, he was admitted to a hospital for two weeks but succumbed ultimately on 23 January 2020.[19]

References
  1. "Photo of Bengaluru wife on Apple's official billboard globally". The American Bazaar. March 2016.
  2. "Ready in a snap". Bangalore Mirror.
  3. "Bowling Over The Royal Challengers Bangalore - Better Photography". Better Photography.
  4. Eventelaan (29 February 2016). "12 Top Photographers from India Who Are Capturing the Electronic Dance Music Like No Other".
  5. "Here's The Adorable Story Behind The Indian Woman In Those Worldwide iPhone 6s Ads". BuzzFeed.
  6. "How This Bengaluru Man's iPhone Photo Of His Wife Is Now A Global Apple Ad". The Huffington Post. 11 March 2016.
  7. "The Times Group". Archived from the original on 6 November 2014.
  8. "Bangalore man's frame of wife now Apple ad across globe". The Indian Express. 1 March 2016.
  9. "How this Bengaluru man's wife became 'That woman on the billboard'". The News Minute. 2 March 2016.
  10. "Cheetah". Archived from the original on 26 December 2021.
  11. "Neha Dhupia Wedding". 14 May 2018.
  12. "How the only photographer at Neha, Angad wedding was tricked and kept a secret".
  13. "MTV Roadies". 25 July 2018.
  14. "Tim Cook Diwali Tweet". Gadgets now.
  15. Times of India : Rare Spotted Zebra
  16. "Forbes India Magazine - Live events and music fests draw crowds, boost local economy".
  17. "Ready in a snap".
  18. "The iPhone X's 4K Video Camera is Almost as Good as a DSLR & Here's How to Start". 26 March 2018.
  19. "Lights. Camera. Eternal Rest: Ashish Parmar's sudden demise has left his fans and wildlife enthusiasts in a state of sh ock". Bangalore Mirror. Retrieved 26 February 2021.
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