Ashita Ga Arusa (TV series)

Ashita Ga Arusa (明日があるさ) is a series of television commercials launched by The Coca-Cola Company to promote the Georgia canned coffee in Japan between 2000 and 2003. The campaign focuses on a Salaryman during Lost Decades on the stage of a Trading company. The Ashita Ga Arusa campaign was handled by Beacon Communications, a local advertising agency based in Shinagawa. The campaign was a critical and financial success, that it spawned a Japanese television drama adaptations that aired on NTV in 2001.[1] and a feature film released in 2002 [2]