AussieMite
AussieMite is an Australian savoury food spread, used for toast, sandwiches, crumpets and cracker biscuits, as well as a filling for pastry products.[1] It was founded by Roger Ramsey in 2001.[2]
| Industry | Retail |
|---|---|
| Founded | 16 January 2001 |
| Founders | Roger Ramsey |
| Headquarters | , Australia |
| Products | AussieMite 175g, AussieMite 290g |
| Owner | AussieMite Pty Ltd. |
| Website | www |
Nutritional information
AussieMite contains Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Folic Acid, Vitamin B12, and Iron and is vegan and gluten-free.[3][1] It contains no artificial flavours or preservatives.[1]
| Nutritional Panel | per 100g | per 5g |
|---|---|---|
| Energy | 829kJ/198kcal | 41.5kJ/9.9kcal |
| Protein | 10g | 0.5g |
| Carbohydrate | 37.2g | 1.86g |
| (of which sugars) | 5g | 0.25g |
| Fat | Less than 1g | Less than 1g |
| (of which saturates) | Less than 1g | Less than 1g |
| Total Dierty Fibre | 0.5g | 0.02g |
| Sodium | 3.9g | 0.19g |
| %RDA | ||
| Thiamin (B1) | 12.0 mg(50%) | 0.60 mg |
| Riboflavin (B2) | 16.0 mg(25%) | 0.80 mg |
| Niacin (B3) | 110.0 mg(25%) | 5.5 mg |
| Vitamin (B6) | 8.0mg | .40mg |
| Folic Acid (B9) | 2000 ug(50%) | 100 ug |
| Vitamin B12 | 15.0 ug(25%) | 0.75ug |
| Iron | 36.0mg | 1.80mg |
| Gluten | None detected |
History
AussieMite was founded by Roger Ramsey, an agricultural pilot, inventor and the founder of Australian company All Natural Foods.[4] The product was launched into Australian supermarkets in 2001 and in 2011 AussieMite was launched into the United Kingdom, The United States of America, United Arab Emirates and South East Asia.[5] It is a registered trademark in Australia, the United Kingdom, European Union, United States of America, United Arab Emirates, Japan, South East Asia and Asia.[6][7] In 2020, Australian retailer Woolworths announced they would stop selling the product in favour of products from the more popular Vegemite brand.[8]
References
- "SA firm's 'Mitey' win over Dick Smith". www.adelaidenow.com.au. 26 February 2014. Retrieved 31 July 2020.
- "AussieMite - The Australian Made Campaign". Australianmade.com.au. Retrieved 29 April 2020.
- "The Vegemite challenge: how does Vegemite compare to other yeast spreads?". CHOICE. 22 January 2020. Retrieved 31 July 2020.
- "All Natural Foods". Australianmade.com.au. Retrieved 29 April 2020.
- ""It's crippling us": AussieMite hits out at Dick Smith as battle over OzEmite name escalates". SmartCompany. 30 November 2014. Retrieved 31 July 2020.
- "Search results AussieMite". search.ipaustralia.gov.au. Retrieved 29 April 2020.
- "IP Basics". www.gov.uk/government. Retrieved 29 April 2020.
- Fitzsimmons, Caitlin (14 March 2020). "'It's devastating': AussieMite pushed off shelves in Vegemite wars". The Sydney Morning Herald. Retrieved 26 June 2023.