Automated bid managers

Automated bid managers (ABMs) are advertising tools used to manage budgets on pay per click (PPC) campaigns. ABMs allow users to prioritize keywords listings and bids. Many ABMs have timestamp controls as well as position monitors. ABMs are designed to allow a user either to maintain a certain position on a PPC list or to keep to a specific budget. ABMs come in a variety of formats and can be customized to meet the scale of an application. They can be used in the management of ads to take the heavy lifting and guesswork out of setting bids to help advertisers on platforms like Google ads meet their performance goals.[1]