Avanti (bicycle company)

Avanti Bikes is a company originating from New Zealand and now distributes bicycles to many countries within Oceania, Asia and Europe.

Avanti
TypePrivate
IndustryCycling
FounderJohn Struthers
Headquarters
New Zealand
ProductsBicycles
OwnerSheppard Cycles[1]
Websitewww.avantibikes.com

Avanti put its first bicycle into the New Zealand market in 1985 and since then has built its range to 100+ models catering for all areas of cycling from kids bikes right through to Olympic bikes. In 1991 Avanti went over the Tasman Sea and set up a sister company in Australia which has been well adopted in the market.[2][3][4][5]

History

1980s

The Avanti bicycle company produced its first bicycle in 1985 it was a "locally assembled 10 speed Strada series".[6] After the success of their road bike Avanti saw that there was demand for others types of bikes. So in 1986 Avanti produced their first time trial bicycle. In 1987 the mountain bike also found its way into the Avanti arsenal.

1990s

In 1991 Avanti bicycles successfully expanded into the Australian market and entered into a decade of innovation. Avanti produced many new types of bicycles including; trail bikes, downhill bikes and carbon-fibre bikes.

2000s

In the year 2000 Avanti had a range of 27 different models. The innovation in the road bike industry has led to Avanti producing bikes with many carbon components. In 2004 two New Zealand athletes won medals at the Olympics while riding Avanti bikes. In 2007 Avanti expanded to the Chinese and Singaporean markets.

2010s

Avanti expanded more into the Asian market with Thailand, Japan and Malaysia all having professional athletes ride their bikes. In 2015 Avanti celebrated 30 years of making bicycles.

Sinch Bikes

In 2019, Kim Struthers, the son of Avanti founder John Struthers founded Sinch Bikes, which focuses on e-bikes and other types of bicycles.[7]

Sponsorship and victories

Sponsorship

Avanti has supported New Zealand athletes at the Olympics. Professional teams that have been supported by Avanti include; the Avanti Racing Team, Subway-Avanti, PureBlack Racing and Savings & Loans Cycling Team. Avanti is the official bicycle of the New Zealand Track Racing Team.

Significant victories
2004
1st Olympic Triathlon, Hamish Carter
1st Women's individual pursuit, Sarah Ulmer
2008
1st World Omnium Championships, Hayden Godfrey
2009
1st Women's individual pursuit, Alison Shanks
2012
1st Women's individual pursuit, Alison Shanks

References
  1. "Home". sheppardcycles.com.
  2. "Avanti Bikes". ebicycles.com. Retrieved 16 February 2014.
  3. "Avanti Bikes | A world class bike brand from New Zealand". avantibikes.com. Retrieved 16 February 2014.
  4. "Avanti (bicycle manufacturer)". helloreverb.com. Archived from the original on 29 July 2014. Retrieved 16 February 2014.
  5. "Avanti Bikes". jamiemclellan.com. Archived from the original on 17 September 2013. Retrieved 16 February 2014.
  6. "Our Journey". Retrieved 28 October 2017.
  7. Wynn, Kirsty (9 June 2019). "Avanti founding family and cyclist Stephen James launch new e-bike venture Sinch". New Zealand Herald. Retrieved 25 April 2020.
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