Aviator Nation

Aviator Nation is an American clothing brand founded by Paige Mycoskie in 2006.[1] The line consists of apparel for men, women, and children with most styles unisex, with garments designed to have a worn-in and vintage feel. Garments are advertised as having single needle stitching and hand drawn graphics. The brand carries apparel, accessories, and surfboards. The company is named after Mycoskie's love for aviator-style sunglasses. All products are manufactured in California.

Aviator Nation
IndustryRetail
Founded2006
Founder
Headquarters
Venice, LA
,
CA, US
ProductsApparel, accessories, surfboards
Websiteaviatornation.com

Mycoskie's personal style is that of comfort and color-fused with 70s nostalgia. After failing to find clothes to fit her aesthetic, she began creating garments for herself, out of her home garage[2] in Venice, LA in 2006.[1] Mycoskie sold them at a local street fair, and witnessed the business potential after quickly selling out of every style, specifically her white hoodie, now known as the "signature hoodie," one of the most successful garments for the brand. In 2009, she opened the first retail store in Venice,[2] on Abbot Kinney Blvd. The company has a website, and 15 retail outlets in the US.

Designs favor inks and dye treatments popular in the 1970s, and fabrics are intentionally distressed.[1] and .

Collections include "Pray for Surf" and "Rock and Roll." Trademark graphics include a surfer,[3] and rainbow stripes[4] stitched in the hood of garments. The rainbow stripe designs stitched across the chest of T-shirts[5] and hoodies in both four and five stripe combinations are also the brand's best sellers. Aviator Nation's prints include drawings from Mycoskie's earliest sketches, and she still hand draws details from lightning bolts to psychedelic maidens[4]

Aviator Nation surfboards[6][7] debuted in early 2016, shaped and airbrushed by hand.

Partnerships & Collaborations

In 2012, Aviator Nation launched a partnership with Austin City Limits Music Festival (ACL).[4][8][9] Mycoskie designed and installed a rainbow tepee for musicians to relax and play vintage instruments, which evolved into impromptu shows. She also designed ACL x Aviator Nation merchandise.[8][4]

The company has since expanded its co-branded collections for artists such as John Mayer,[5][10][11][12] designing his "Born and Raised" tour merchandise[5] and brands including SoulCycle,[13] Rolling Stone,[14] Gibson Guitar,[15] Honda,[16] FunBoy,[17] SXSW,[18] Celsius,[19] AIM Youth Mental Health,[20] and many more.  

The brand is represented at some of the largest music festivals and sporting events through partnerships with Austin City Limits, Lollapalooza Music Festival; SXSW,[21] BottleRock, Jazz Aspen Festival, Malibu Chill Cook Off,[22] Sonoma Harvest Festival, Formula One, The Phoenix Open,[23] The Kentucky Derby and more to be announced.

The company lends its creative designs and volunteers time raising funds for charities supporting a variety of nonprofits including The Boys & Girls Club,[24] City of Hope, Baller Dream Foundation, Invisible Arts Network, Charity Water; Surf Aid; Heal the Bay; The Flatwater Foundation;[25] Global Citizen[26] and AIM Youth Mental Health.

Recognition

In 2013, GQ Magazine named Mycoskie one of the "Best New Menswear Designers in America".[27][2]She then created a capsule collection for GQ x GAP.[10]

References
  1. "With Clothes & Concerts, Aviator Nation Makes A Home in the Haight | Hoodline". Retrieved July 10, 2016.
  2. Nation, Aviator. "MALIBU MAGAZINE : PAIGE MYCOSKIE FEATURE". Retrieved July 10, 2016.
  3. Directo-Meston, Danielle (February 4, 2014). "Aviator Nation Malibu 02/04". Racked LA. Retrieved July 10, 2016.
  4. Moore, Booth (May 19, 2013). "Aviator Nation's founder always looks on the bright side". Los Angeles Times. ISSN 0458-3035. Retrieved July 10, 2016.
  5. "JM x Aviator Nation Rugby T-shirt". johnmayer.shop.musictoday.com. Retrieved July 10, 2016.
  6. Nation, Aviator. "A day in the glassing house with Paige Mycoskie + Bob Haakenson". Retrieved July 10, 2016.
  7. "Summer in Malibu: 20 Ways to Make the Most of the Coast". The Hollywood Reporter. Retrieved July 10, 2016.
  8. Nation, Aviator. "BEHIND THE SCENES with Aviator Nation at Austin City Limits 2014". Retrieved July 10, 2016.
  9. "Aviator Nation for ACL Festival – ACL Music Festival". store.aclfestival.com. Archived from the original on August 27, 2016. Retrieved July 10, 2016.
  10. "Gap x GQ 2013 Best New Designers Collection Highlights". September 24, 2013. Retrieved July 10, 2016.
  11. Sebra, Matt (March 14, 2013). "Announcing the 2013 GQ Best New Menswear Designers in America". Retrieved July 10, 2016.
  12. Tschorn, Adam (September 23, 2013). "Gap x GQ Best New Menswear Designers collection drops Tuesday". Los Angeles Times. ISSN 0458-3035. Retrieved July 10, 2016.
  13. "Why fashion brands are opening standalone gyms". Glossy. November 10, 2022. Retrieved May 17, 2023.
  14. Ward, Andrew (January 30, 2023). "Travis Scott and Rolling Stone LIVE Head to The Big Game Weekend in Scottsdale". Rolling Stone. Retrieved May 17, 2023.
  15. Sam Roche (December 9, 2020). "Gibson announces its first-ever apparel collection in partnership with Aviator Nation". guitarworld. Retrieved May 17, 2023.
  16. "Honda and Aviator Nation Continue Collaboration in a New Sweepstakes". www.businesswire.com. September 7, 2017. Retrieved May 17, 2023.
  17. "Shop the new FUNBOY and Aviator Nation yacht pool float now". June 7, 2022. Retrieved May 17, 2023.
  18. Motorcycle.com (March 15, 2017). "Limited Edition Aviator Nation Honda Rebel Launches At SXSW 2017". Motorcycle.com News. Retrieved May 17, 2023.
  19. "All the Biggest and Best Parties Taking Place Around Coachella 2023". Sweety High. April 4, 2023. Retrieved May 17, 2023.
  20. "AIM x AVIATOR NATION tickets by Dreamland". Tixr. Retrieved May 17, 2023.
  21. "aviator nation sxsw - Google Search". www.google.com. Retrieved May 17, 2023.
  22. "aviator nation Malibu Chill Cook Off - Google Search". www.google.com. Retrieved May 17, 2023.
  23. Directo-Meston, Danielle (February 8, 2023). "Super Bowl LVII: The Best Parties, Concerts and Events in Phoenix During Big Game Week (Updating)". The Hollywood Reporter. Retrieved May 17, 2023.
  24. "Heat turned up for the 40th Annual Malibu Chili Cook-Off • The Malibu Times". September 9, 2022. Retrieved May 17, 2023.
  25. Staff, Tribeza (September 13, 2019). "Aviator Nation's Paige Mycoskie Paddles Through Icelandic Waters for the Flatwater Foundation". Tribeza. Retrieved May 17, 2023.
  26. "Why the Founder of Aviator Nation Believes in the Power of Music and Women's Economic Empowerment". Global Citizen. September 20, 2019. Retrieved May 17, 2023.
  27. Sebra, Matt (March 14, 2013). "Announcing the 2013 GQ Best New Menswear Designers in America". Retrieved July 13, 2016.
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