"Awaken, My Love!"

On June 17, 2016, after a hiatus from social media, Glover tweeted "pharos.earth", a link to download his new app. The app itself placed the user in outer space looking at a small blue planet while a clock counted down to zero. The app then had the user crash down from space, placing them on a map that was located on Joshua Tree, California. The app then showed the dates of his upcoming performances in Joshua Tree, where the user could also purchase tickets. The concert festival was to debut the album and give the audience the "full-album experience". From September 3 to 5, nearly three months before the release of his album, Glover held three concert performances at Joshua Tree to debut the album. Glover wore glow-in-the-dark paint on his braids and a pink and yellow skirt, with his bandmates wearing similar attire. He performed eleven songs during the concert with minimal rapping, mainly featuring a funk/jazz vibe.[7][8]

Glover modified his Pharos app upon its release so that users could watch the success of his first lead single, "Me and Your Mama" at Joshua Tree through a phone virtual reality lens.[9]

The cover of "Awaken, My Love!" features a photo by New York City-based creative director Ibra Ake, in which model Giannina Oteto wears a beaded headdress designed by Laura Wass of WXYZ Jewelry.[10][11] Prior to the album's release, the cover artwork was included as an easter egg in the episode "Juneteenth" of Glover's FX series Atlanta.[12] The cover artwork is also a nod to the cover of Funkadelic's 1971 album Maggot Brain.[13]

"Me and Your Mama" was released as the album's lead single on Beats 1 radio and the iTunes Store on November 10, 2016,[14][15] while "Redbone" was released a week later, premiering on Annie Mac's Hottest Record on BBC Radio 1.[16][17] On September 19, 2017, "Terrified" was sent to urban contemporary radio as the album's third single.[18]

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.4/10[19]
Metacritic	77/100[20]
Review scores
Source	Rating
AllMusic	[1]
The A.V. Club	A−[3]
The Guardian	[21]
The Irish Times	[22]
Mojo	[23]
The Observer	[24]
Pitchfork	7.2/10[25]
Q	[26]
Rolling Stone	[27]
XXL	4/5[28]

"Awaken, My Love!" was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 77, based on 25 reviews.[20] Aggregator AnyDecentMusic? gave it 7.4 out of 10, based on their assessment of the critical consensus.[19]

Mosi Reeves of Rolling Stone wrote that ""Awaken, My Love!" is an enthralling trip into the land of funk",[27] while Dan Bogosian from The A.V. Club wrote "Is Childish Gambino suddenly the new Prince, a virtuoso multi-instrumentalist always ready to keep the world an arm's length away from knowing what he's thinking? Is he D'Angelo, a soul god fighting against his first image with all-time great music? No. He is Donald Glover, a man who can perform and write comedy, act in drama, and drop a truly wonderful album on short notice with all the influences and instructions spelled out".[3] Perry Kostidakis of the FSView & Florida Flambeau wrote that "with each successive album, Childish Gambino has exhibited phenomenal growth, but no more than on his latest release. Unflinchingly ambitious and boldly different, "Awaken, My Love" calls back the sounds and themes of the 1970s funkadelic movement to provide a wholly original, emotional and immersive musical experience",[29] with The Guardian's Gwilym Mumford adding "only the limitations of his voice occasionally let him down – he doesn't quite have the range to nail Awaken's more ostentatious vocal lines. Still, it's a minor gripe when there's so much here to enjoy".[21] Jon Pareles of The New York Times said, "It's at once a homage and a parody, equally aware of that era's excesses and its glories, of the way that the most memorable 1970s R&B merged sensuality, activism, humor, toughness, outlandishness, futurism, soul roots, wild eccentricity and utopian community spirit. That's an extremely high bar, but at its best, "Awaken, My Love!" recalls many of those virtues".[30] Tim Sendra of AllMusic said, ""Awaken, My Love!" is a stone-cold blast from beginning to end".[1]

Matthew Strauss of Pitchfork said, "There are times, however, when that nodding feels more like mimicry than anything else. Maybe he'll figure out how to smuggle Donald Glover's heart into Childish Gambino's brain eventually, but if he hasn't figured out what he wants out of Childish Gambino yet, it's increasingly rewarding watching him try".[25] Scott Glaysher of XXL said, "Childish Gambino gets definite props for pushing the envelope and refusing to operate within any genre confinements on this refreshing 49-minute trip through the funkadelic 1970s. While these blurred lines make this album a little hard to follow, "Awaken, My Love!" proves his versatility as a rapper turning over a new leaf".[28] Kitty Empire of The Observer said, "Throughout, Glover's genre fluency is unimpeachable; the only minor drawback is the overmannered air of some of these period pieces, where there could be more straight-up abandon, as on the persuasive 'Me and Your Mama'".[24] Vice negatively described the album as "pure Funkadelic cosplay".[31] Critic Robert Christgau regarded the album as "a seriously overrated piece of romantic P-Funk retro that owes its Grammy nomination to Atlanta".[32]

"Awaken, My Love!" debuted at number five on the US Billboard 200 with 101,000 album-equivalent units, marking the third highest debut of the week.[38] It was the fourth best-selling album of the week, selling 72,000 copies according to Nielsen SoundScan.[39] The album was also streamed 41.5 million times in the first week.[40] It is Glover's highest-charting album.[38] As of December 28, 2016, the album has sold 151,000 album-equivalent units, with 100,000 in physical album sales.[41] On September 27, 2018, the album was certified platinum by the Recording Industry Association of America (RIAA) for combined sales, streaming and track-sales equivalent of a million units in the United States.[42]

All lyrics written by Donald Glover, except "Zombies" by Glover and Ludwig Göransson; all music composed and produced by Glover and Göransson, except where noted.[43]

Notes

• ^{^[a]} signifies an additional producer

Sample credits

• "Riot" contains a sample of "Good to Your Earhole" by Funkadelic.

Credits adapted from the album's liner notes.[43]

Musicians

Production

Design

Managerial

• List of Billboard number-one R&B/hip-hop albums of 2016

• awakenmylove.com