Nar (company)

Nar is a brand for commercial activities of Azerfon, a mobile telecommunications company, located in Baku, Azerbaijan.

Not to be confused with Mobilis (Algeria).
AZERFON
TypeLimited liability company
IndustryTelecommunications
Founded2007
HeadquartersBaku, Azerbaijan
Key people
Gunnar Pahnke (Chief Executive Officer)

Denis Ksenofontov (Head of Marketing)

Seymur Javadov (Head of B2C sales)

Hamid Imanov (Head of B2B sales)
ProductsMobile communication services
Websitehttps://www.nar.az

Company background

Azerfon LLC launched its commercial activities on 21 March 2007 under brand name Nar Mobile.

Today the network coverage of Azerfon claims to reach the territory of the Azerbaijan Republic. In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service. Currently, over 2,100,000 subscribers use the network. In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company. In December 2009 Azerfon released its 3G (UMTS) network, the first GSM operator in Azerbaijan to do so.[1]

Marketing

Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising[2] which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured Ell & Nikki, Azerbaijan's Eurovision Song Contest 2011 winners. On April 6 2015, the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble, and updating creative platform as "Nar Garden."[3]

Top management
Gunnar Pahnke Chief Executive Officer


See also

References
  1. Schmitz, Gregor Peter (2010-12-13). "'Boys and Their Toys': The US Befriends Azerbaijan's Corrupt Elite". Der Spiegel. ISSN 2195-1349. Retrieved 2022-03-24.
  2. "Pomegranates used to advertise the 5 qapik per minute plan". Archived from the original on 2011-07-17. Retrieved 2011-07-29.
  3. "Nar Mobile unveils new visual identity designed by Landor".
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