Azteca Estudios

Azteca Estudios (English: Azteca Studios) is a Mexican production company owned by TV Azteca, founded in 1996 by producers Elisa Salinas and Juan David Burns in which it focuses on the direction and production of fiction, specifically telenovelas and television series.

Azteca Estudios
TypePrivate
IndustryProduction company
FoundedMay 24, 1996 (1996-05-24) (as Azteca Digital)[1]
FounderRicardo Salinas Pliego
Elisa Salinas
Juan David Burns
Headquarters
Coyoacán, Mexico City
,
Mexico
Key people
Guillermo Wilkins González (Managing Director)
ProductsTelenovelas
Television series
Production services
OwnerTV Azteca
ParentGrupo Salinas
Websitehttps://aztecaestudios.com/

History

In 1993, after the privatization of Imevisión and its sale to businessman Ricardo Salinas Pliego, the acquisition of Estudios América would include Compañía Operadora de Teatros S.A de C.V and company of movie theaters. In 1995, the newly founded TV Azteca would launch its first telenovela Con toda el alma, as a result of a partnership started by Ricardo Salinas Pliego, Elisa Salinas and Juan David Burns.[2]

In 1996, after having finished Con todo el alma, Azteca Digital would be born under David Burns,[1] Elisa and Ricardo Salinas, using the existing infrastructure of what were once Estudios América, her first production as a producer was the telenovela Nada personal by Epigmenio Ibarra with Argos Comunicación as co-producing partner.[3] As co-producing partners with Azteca Digital in its beginnings, they were Argos Comunicación until 2001, and ZUBA Producciones of the actors Christian Bach and Humberto Zurita until 2002.[4] In 2000, Elisa created the popular and successful anthology series Lo que callamos las mujeres, with 2777 episodes aired until 2017 lasting 17 years on the air.[5]

In 2003, Elisa[2] leaves the general management of Azteca Digital, upon being promoted as general director of the KAZA-TV Canal 54 station of Azteca América, Martín Luna enters as her successor and renaming the subsidiary as TV Azteca Novelas.[6] During Luna's management, productions were carried out with success in audience, Los Sánchez and Amor en custodia are some of them, the making of television movies and the production of the first telenovela in high definition Amores cruzados in conjunction with the Colombian television company Caracol Televisión.[7][8][9][10] In 2006, a production agreement was signed again with Epigmenio Ibarra's Argos Comunicación, for the production of some telenovelas, Mientras haya vida, Vivir sin ti and Deseo prohibido.[11]

In 2008 Martín Luna would leave Azteca Novelas and as a replacement, the executive Mario San Román took over as the general director of both Azteca Novelas and Azteca Trece until 2012, when Elisa Salinas would once again take over the general direction of telenovelas.[12][13]

During the restructuring of TV Azteca in 2015 after the rise of Benjamín Salinas Sada as CEO of the company, in 2016 the former executive vice president of production of Telemundo Global Studios, Joshua Mintz would be integrated to take the position that Elisa had as general director of Azteca Novelas, being deputy president and fiction director of TV Azteca, to reinforce the strategic design and contribute to the long-term vision of the company, as well as being part of its reinvention process.[14] Also the former general producer of Argos, Ana Celia Urquidi would join Mintz taking charge of talent coordination.[15]

During the management of Mintz and Urquidi, a production alliance would be established with Sony Pictures Television Latinoamérica, Teleset and 11:11 Films for the production of telenovelas and television series, the executive production in charge of the productions Las Malcriadas, Educando a Nina and Desaparecida, and general supervision of other projects.[16][17][18][19] In May 2018, the departure okkf Joshua Mintz and Ana Celia Urquidi from TV Azteca would be officially announced, after the television station's commitment to reality show formats and the transformation of Azteca Uno into a 100% live one completely closing the section of telenovelas and series.[20][21]

On February 16, 2021, Grupo Salinas and the Executive Vice President of TV Azteca Internacional Patricia Jasin, announce the launch of Azteca Estudios with the infrastructure of the extinct TV Azteca Novelas, mainly serving the high demand for production in the Mexico City, not only for TV Azteca as the main client for internal production, but also for other production companies that lack the necessary infrastructure.[22] Said production complex was rehabilitated to be used with all biosecurity measures in the face of the COVID-19 pandemic in Mexico.[22][23][24] On December 1, 2021, the departure of Patricia Jasin would be announced to focus on future projects outside of TV Azteca, on December 17 the incorporation of Guillermo Wilkins González as the new general director of Azteca Estudios was announced.[25][26]

See also

References
  1. "Azteca Novelas celebró décimo aniversario" [Azteca Novelas celebrated tenth anniversary]. produ.com (in Mexican Spanish). 25 May 2006. Retrieved 17 February 2021.
  2. "Elisa Salinas, La columna vertebral de una novela es que la gente quiera que una pareja se una" [Elisa Salinas, The backbone of a novel is that people want a couple to join]. revistapantalla.com. 8 October 2002. Retrieved 17 February 2021.
  3. "Infoamérica - Grupos de comunicación > Azteca - México". infoamerica.org (in Spanish). Retrieved 17 February 2021.
  4. "TV Azteca no contempla reanudar alianza con Argos" [TV Azteca does not contemplate resuming alliance with Argos]. produ.com (in Spanish). 17 July 2002. Retrieved 17 February 2021.
  5. "El éxito de Lo que callamos las mujeres de TV Azteca se mide en los 2.777 episodios que tuvo" [The success of Lo que callamos las mujeres on TV Azteca is measured in the 2,777 episodes it had] (in Spanish). produ.com. 9 February 2021. Retrieved 17 February 2021.
  6. "Elisa Salinas asume una posición clave en la estadounidense Azteca América" [Elisa Salinas assumes a key position in the American company Azteca América]. produ.com (in Spanish). 31 July 2003. Retrieved 17 February 2021.
  7. "TV Azteca inicia rodaje de TV movies en HD" [TV Azteca begins shooting TV movies in HD]. produ.com (in Spanish). 26 May 2005. Retrieved 17 February 2021.
  8. "Martín Luna extiende Amor en custodia y reconoce públicamente a Claudio Villareal" [Martín Luna extends Amor en custodia and publicly recognizes Claudio Villareal]. produ.com (in Spanish). 5 September 2005. Retrieved 17 February 2021.
  9. "Camilo Cano de Caracol y Martín Luna de Azteca firman coproducción de telenovela en HD" [Camilo Cano from Caracol and Martín Luna from Azteca sign HD telenovela co-production]. produ.com (in Spanish). 18 October 2005. Retrieved 17 February 2021.
  10. "Marcel Vinay Jr. de Comarex: Primera novela HD de TV Azteca se lanza en MipTV" [Marcel Vinay Jr. from Comarex: TV Azteca's first HD telenovela launches on MipTV]. produ.com (in Spanish). 20 March 2006. Retrieved 17 February 2021.
  11. "Epigmenio Ibarra de Argos y Martín Luna de Azteca anuncian alianza para la producción de novelas" [Epigmenio Ibarra de Argos and Martín Luna de Azteca announce alliance for the production of telenovelas]. produ.com (in Spanish). 14 December 2006. Retrieved 17 February 2021.
  12. "Mario San Román sustituye a Martín Luna al mando de Azteca Novelas" [Mario San Román replaces Martín Luna at the helm of Azteca Novelas] (in Spanish). produ.com. 2 October 2008. Retrieved 17 February 2021.
  13. "Retoma Elisa Salinas la dirección de Azteca Novelas" [Elisa Salinas takes over the direction of Azteca Novelas] (in Spanish). informador.mx. 6 December 2012. Retrieved 17 February 2021.
  14. "Benjamín Salinas de TV Azteca: Con incorporaciones de la talla de Joshua Mintz pronto reconquistaremos la cima de la televisión nacional" [Benjamín Salinas from TV Azteca: With incorporations of the stature of Joshua Mintz we will soon reconquer the top of national television]. produ.com (in Spanish). 14 January 2016. Retrieved 17 February 2021.
  15. "Ana Celia Urquidi de TV Azteca: Hacer producción original siempre es un gran reto" [Ana Celia Urquidi from TV Azteca: Making an original production is always a great challenge]. produ.com. 12 October 2016. Retrieved 17 February 2021.
  16. "NATPE- Angélica Guerra de SPT: Haremos segunda temporada de Rosario Tijeras para TV Azteca" [NAPTE- Angélica Guerra from STP: We will do the second season of Rosario Tijeras for TV Azteca]. produ.com (in Spanish). 18 January 2017. Retrieved 17 February 2021.
  17. "Joshua Mintz de TV Azteca: Iniciamos grabaciones de nueva superproducción La fiscal de hierro" [Joshua Mintz from TV Azteca: We started recording the new blockbuster La fiscal de hierro]. produ.com (in Spanish). 30 November 2016. Retrieved 17 February 2021.
  18. "Joshua Mintz de TV Azteca: Con 3 familias completamos nuestro primetime con producción original" [Joshua Mintz from TV Azteca: With 3 familias we complete our primetime with original production]. produ.com (in Spanish). 11 September 2017. Retrieved 17 February 2021.
  19. "Telefe vende formato Educando a Nina a TV Azteca" [Telefe sells Educando a Nina format to TV Azteca]. produ.com (in Spanish). 18 October 2017. Retrieved 17 February 2021.
  20. "Joshua Mintz sale de TV Azteca" [Joshua Mintz leaves TV Azteca]. produ.com (in Spanish). 19 June 2018. Retrieved 17 February 2021.
  21. "Estrenos de Educando a Nina y Tres Milagros alcanzaron 240,4 mil y 306,1 mil Adultos 19-44 por Azteca Uno" [Premieres of Educando a Nina and Tres Milagros reached 240.4 thousand and 206.1 thousand adults 19-44 by Azteca Uno]. produ.com (in Spanish). 13 March 2018. Retrieved 22 July 2020.
  22. "Grupo Salinas lanza Azteca Estudios" [Grupo Salinas presents Azteca Estudios]. produ.com (in Spanish). 16 February 2021. Retrieved 17 February 2021.
  23. "Grupo Salinas abre Azteca Estudios, su nueva unidad de negocio" [Grupo Salinas opens Azteca Estudios, its new business unit]. milenio.com. 16 February 2021. Retrieved 17 February 2021.
  24. "Grupo Salinas lanza Azteca Estudios para abastecer la alta demanda de producción" [Grupo Salinas presents Azteca Estudios to supply the high production demand]. produ.com (in Spanish). 16 February 2021. Retrieved 17 February 2021.
  25. "Patricia Jasin: Después de cuatro años en TV Azteca estoy lista para un nuevo capítulo" [Patricia Jasin: After four years on TV Azteca I am ready for a new chapter]. produ.com (in Spanish). 1 December 2021. Retrieved 22 November 2021.
  26. "Guillermo Wilkins González nuevo director de Azteca Estudios" [Guillermo Wilkins González new director of Azteca Estudios]. produ.com (in Spanish). 17 December 2021. Retrieved 22 December 2021.
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