BIC lighter
A BIC lighter is a disposable lighter in production by Société Bic since 1973.[2][3]
 | |
| Type | Lighter |
|---|---|
| Inventor | Marcel Bich[1] |
| Inception | 1973 |
| Manufacturer | Société Bic |
| Available | Available |
| Current supplier | Société Bic |
| Website | BIC Lighter Official Homepage |
Marketing
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was developing of a lighter that could be lit up to 3,000 times before wearing out.[4] In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used.
In 2022, BIC began to advertise its EZ Reach lighters in the US with designs by Snoop Dogg, Martha Stewart and Willie Nelson. These advertisements use humour hinting at the use of cannabis, as Snoop Dogg and Willie Nelson are celebrities who are known for their cannabis use.[5]
References
- "Baron Marcel Bich; Founder of Bic Company". Los Angeles Times. Retrieved 4 November 2021.
- Wilson & Co. "A BRIEF HISTORY OF FLAME: THE STORY OF THE EVERYDAY LIGHTER". Sharrowmills.com. Retrieved 4 November 2021.
- "Who Invented the Bic Lighter?". Reference.com. Retrieved 4 November 2021.
- "BIC Corporation History". FundingUniverse.com. Retrieved 4 November 2021.
- https://finance.yahoo.com/news/bic-lights-america-snoop-doggs-130000983.html
External links
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