BOS Ice Tea

BOS is a South African-based ice tea brand that uses organic rooibos as the main ingredient.[1] The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively.[2] The initial range of ice teas was launched in June 2010.[3] BOS's headquarters are located in Woodstock, Cape Town.[4] Alex Ferguson, former manager of Manchester United F.C., is listed as an investor.[5]

BOS Brands (Pty) Ltd
TypePublic
Founded2010
FounderGrant Rushmere, Richard Bowsher
HeadquartersWoodstock, Cape Town, South Africa
Area served
South Africa, Europe, Asia, United States
Key people
Grant Rushmere, Richard Bowsher, David Evans
Websitewww.bosicetea.com

Sustainability

BOS plants and maintains one tree for every 2,000 units sold. To date, they have planted over 20,000 trees in leafless areas of South Africa.[6]

Products

The rooibos used in BOS is sourced from Klipopmekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in six flavours:[7]

BOS Sport, a sports drink range, was launched in January 2014 with four flavours:[8]

  • Lemon Lime
  • Mandarin Orange
  • Red Berry
  • Blueberry

Distribution

Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands,[9] and plans to further expand into other African countries.[3] Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia.[10] In 2018, BOS made its United States market debut by launching in California.[11]

References
  1. Nazish, Noma (20 June 2020). "The Most Refreshing (And Healthy) Herbal Teas To Drink This Summer". Forbes.
  2. Lin, Derrick (1 April 2011). "BOS Ice Tea". Packaging of the World.
  3. Moorad, Zeenat (23 September 2013). "BOS plans to take its ice tea to rest of Africa". Biz Community.
  4. "BOS Ice Tea". www.bosicetea.com. Retrieved 30 August 2017.
  5. "Sir Alex Takes Tea In Africa". Forbes Africa. 2013.
  6. "South African BOS Brands tea focuses on US market". Tea & Coffee. 16 January 2019.
  7. "BOS Ice Tea". BOS ice tea. Retrieved 30 August 2017.
  8. "BOS Ice Tea". BOS Ice Tea. Retrieved 30 August 2017.
  9. "BOS Ice Tea launches in Belgium and Holland". fastmoving.co.za. 18 October 2013. Retrieved 28 November 2013.
  10. "BOS in Singapore". Archived from the original on 21 July 2015. Retrieved 19 July 2015.
  11. Shoup, Mary Ellen (15 May 2018). "BOS Iced Tea aims to strike 'heart before the head' brand reaction with US consumers". Food Navigator.
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