Baloisedirect.ch

baloisedirect.ch, was part of the Bâloise Group until May 2018, selling insurance directly to consumers online. In 2013, Bâloise reportedly generated 12% of all its new auto insurance contracts via baloisedirect.ch.[1] Today the Swiss entity of Bâloise Group sells its products through baloise.ch and its sales agents.

baloisedirect.ch
IndustryFinancial services
Founded2007
Headquarters,
ProductsInsurance
ParentBâloise
Websitewww.baloisedirect.ch

History

On 3 September 2007,[2] baloisedirect.ch was launched as Bâloise Group's online insurance provider, offering insurance for vehicles, personal liability insurance, home contents insurance, legal expenses insurance and travel insurance.[3] The site was taken offline on May 15, 2018, and integrated into baloise.ch.

References

  1. "Google va bouleverser l'assurance". Le Temps. 5 November 2013.
  2. Presentation of annual results 2007: https://www.baloise.com/dam/jcr:77508e28-fbd2-4a3d-8ebb-c6427d438b0d/Baloise_SA_2007_de.pdf
  3. Markus von Escher, Karl Lüönd: Sicherheit als Prinzip. 150 Jahre und eine Zukunft für die Basler. Hrsg. Bâloise Holding AG, 2013, ISBN 978-3-033-04256-8, S. 267.
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